Lam gi vdi
Ke
ho~eh
(rng d\lng?
K€
hO\lch
Uflg
d~ng
la
di'lnh
cho
b\ln.
K€
hO\lch
d6
khong dl1qc danh gia
cha:m
diem va khOng ai phai xem l\li
tri:r
khi
b~
yeu cau m(ll ngl1ai
nao
do
xem xel
Il).i.
NhI1
da
neu Iren,
k€
~p

Hay
xem
l~:
• Nhiing gi
dang
phat huy
tic
d~ng?
• Nhiing gi
c6
the phai cai tie'n?
•
Lam
the' nao
de
co the
thl,!c
hi?n cac
d.i
ti€n 7
Hay
thl,!C
hi¢n
Mt
cII thay
d6i
can thiet nao
cho
ban
ke

pMt
hi~n
ra nhUng
khia
c\lnh
mm
rna
b,:,n
quan tAm, hay
b6
sung
chUng vao
k€
hO\lch ling
d~ng.
Slide
tiep theo
Bay
gia
111
hic b\ln
bAt
dAu
h01tn
thanh
K€
hO\lch
Uflg
d~ng
a trang sau.

twang
san
phAm
Mn
hQ'p
cUa
doanh
nghi¢p
b<.m:
Qwingcao
0
An
phAm
quiing cao va truyen thanh
0 Bao bi
0
ffinh anh
dQng
0 Thlli¢u quang cao va gim thi¢u
0
Ap phfch va
to
wi
0
Danh
b~
0
Tai ban tin quang clio
0 Bien quang
cao

Quang
eGO
43
44
o
HI'>i
chq
va tnmg bay thuang
m~i
o Trien
lam
o Bieu dien thl!c hanh
o Phieu giiun gia
o Thl
trq
liii suat thlfp
o Giiii tri
Quan
hi) cong chung
0 Biii viet tren
bao
chi
0 Biii phat bieu
0
H¢i
th{lO
0 Bao
caonam
0
Quyen

thuang
m:).i
HI'>i
nghi thuang
m~i
Chuang
mnh
khuyen khfch
Hang
mau
HI'>i
chq
va
tnmg
bay thuang
m:).i
Khwfch
IrffClng
San phdm va Quang
CaD
BUOC
2:
MO
TA HOAT DONG KHUECH TRUONG
sAN
PHAM HIENTAI CHO TUNG
TH~
TRUONG Ml}C
TIEU
,/

Khue'·h
tn£<fng
Sdn
phdm
va Qudng coo
45
BlfOC 3:
MO
TA HOAT DONG
KHUECH
TRlfONG
sAN
JI
••

PHAM
TRONG
TlfONG
LAI
CHO
TUNG TIQ.
TRlfONG
M1)C
TItu
/
Hay mo
tit
trong bang sau nhil'ng
chi~n
luge khue'ch truong san phllm va Quang cao

GIA
HIJ!:,U
QuA
eAe
HO~
T
I)()NG
BANG
eAeH
NAo?
Doanh
nghi~p
b<.ln
sir dlJng
cae
phuong
phap
llaO
c:W
danh
gia
hi~u
qua
cua
cac
hOOJ.t
d¢llg khue'ch truong
san
phAro
va Quang cao?

ti~u
nao co
th~
la mlfe tieu khueeh tnrang san
phAm?
o
Kh<1i
d~y
Sl!
quan tam d6i vm san phiim.
o Cung
dip
thOng tin ve san phiim va cae lqi feh
eua
no.
o
T~o
long tin d6i vm san
ph~m
va doanh
nghi~p.
o
Thuyet
ph~c
khach hang
rAng
cae Iqi
fch
cua
san

KlEM
TRA
2
Bang sau day cho thay cac
ho~t
d(mg khu€ch trucmg san phiim khac nhau. Hay xac
dinh
m6i
ho~t
dqng
phU
hqp v6i c6ng c\l khue'ch truang san phfun h6n hqp nao.
Ho~tdQng
Quang
X6c tien
Quan
h~
Ban
himg
khuech
truong
san philm
cao
ban
hang
congch6ng
trl!c tiep
An phl1m
quang
cao

A.p
phich va
ta
roi
./
HQi
chqva
trung
bay thuong
m~i
./
./
Quan
h~
cQng
dong
./
Tai
li~u
quang
cao
va
./
giOi
thi~u
-
50
Khuich trlbmg Sdn pM.;" va Quang
cau
'

tiep
Iii
c6ng
clJ
quan trqng
h<1n
tren thi
tmang
san
phAm
clIng nghi?p.
Sai
3. Ban hang
IrIJc
tiep
Iii
m~t
thiinh
t6
quan trqng trong khuech
tru<1ng
san
phAm
Mn
hqp d6i vm tat cii cac san pham cong nghi(\p.
Sai
Khue('h
fTUung
Sdn
phifm

tim kiem thong tin
cho quy€t dinh
mua
cua
ho.
Dung
2. OJien lugc
dAy
la chi€n lugc trong
do
nha san xuilt giam gia m\lnh nhiim
dily hang
tOn
kho
16i
thai
ra
khoi kho hang.
Sai
3.
M~t
trong cac dieu
ki~n
thu~n
I¢
eho chien luge day
la
khaeh hang
ra't
trung thilnh

thi~u
san ph:!m \rong chu ky song
eua
mQt
san pMm.
Dung
52
Khuech
tnfC111g
San plui'm
va
Quang
cuo