Xây dựng chiến lược truyền thông marketing tích hợp đối với sản phẩm dầu gội dược liệu Thái Dương - Pdf 25

TRƯỜNG ĐẠI HỌC KINH TẾ QUỐC DÂN
KHOA MARKETING
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CHUYÊN ĐỀ THỰC TẬP
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Đề tài:
XÂY DỰNG CHIẾN LƯỢC TRUYỀN THÔNG MARKETING TÍCH HỢP ĐỐI
VỚI SẢN PHẨM DẦU GỘI DƯỢC LIỆU THÁI DƯƠNG CỦA CÔNG TY CỔ
PHẦN DƯỢC PHẨM SAO THÁI DƯƠNG TRONG NĂM 2013
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 !"#$ %
&'"(""#)*+, -."/0&
&1234."5 %&
&&,06). 7289%:
&;<="#7%:
&:"96>?"- %@
&@'".6A"%B
&CD.*= %
;E"F%&G
;&E"?"- H %;G
86"IJ.K-0=6L M IHG;

:G;
@G;
G;
&G;
;G;
:G;
@G;
G;
&G;
;G;
:G;
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 ;
 2013
@G;
G;
&G;
;G;
:G;
@G;
G;
&G;
;G;
:G;
@G;
G;
&G;
;G;
:G;
@G;
G;

B=IB=JKL=M=NO@PDKGQ"/R=/=LSB.!/J/?(/=BT=
/*GUNV/=W?/G!X/!6'YS.F=FV/FG=L=ZB[)
?J/P=)L=D/L==(/.\]P^_IB_K/.\PF=`/K(/KB=LKT
K)L=L/K.aNO@GQ"6bT=/")?cP=(/.\=/"dGKe
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 @
 2013
!HB)"DE==V/*==`/.fgd.h/fhGHBN*NijBPKV?.\/
FRGkPKGL=`/DX//BRZ=i?F/B/R?</L=PDK
/dKilKKmhKn/.\6'BRP=)=d"lKBV0.o/L==JKL=
0FGIB^=LcLD[fTE=]?g?.\/LFKm"lKL=B/=`/.g
?.\/0IB/TGIBL?/6'K(GLP/.\:*FK/R=/=LZKDCi
/(UP=i^jRP?g?.\/:*FK*FRP=)=d"lK=JKL==)
Z.0IB/TGIBPg"I=pR_B?q(FR=)==V/RGFrB=/F.
,D@@?FRsP?ti0(F/*"?(/.!==LGprBRKVHKDE=Gc=U
?F6./fuDUP:*FKDKTGt.!==LNijB*G!/LKuF!HB
D(Ud(0.a=rBC_KP=L)=0</DKGQ"KT=)=EDiP=T/
KN(/N_M=R=0Z/F=E=N^"(/"v6'j0</GHBRP=V/R
=k"I5F(')w.q/G=(?FG\D(U0IB/TN_a"=d(FJLFR
==pF0ZT=PGLD0IB/T0.a=D*B')w.q/PKe=0ujRPL=`/"dG
Ke!)=M==U?FN)D!YVX/d"lK0IB/TGIBN)==pF
=)==V/R?(//(.!=PGe=f*D=)==V/RGFrB=/F!HKDE=
KUPxK/XHBg"INV/=W!d"lK0IB/T?g?.\/6
y=UGLP=)=0(F/*"/RFR=L?tHB=)=M=Gc=U?F
?g?.\/6T?(/X/=)=M==LcLDN)*BrBdGLD0u/(U
GT/?BRHV/KF?N@/i=a"=pFK^rBF=)==V/=<N)=FBGcB<
d"lKKT=)=Ft*BrBdt6 C/d=<c=(*=UF(=)=0(F
/*"*FRGF/0u/HB^M=rBd/=)(PNBR_KUPzGc=U?FD
tGH?trBF?/6 KTP@K?trBFZKG_=_D.a=?BRHV/
KF?N@/i=a"^UV/R=k"I0.a="lK5F(')w.q/K@KGF/
E=j"PKe=0u=V/RGG.F?FKT=_D.a==((UGT/?BRHV/

ƒ/B‚ZDE==)=fT"j?(/=„F/.fT"jN0(FPfT"j
f)/P=JKL=N)=/Pz
ƒ)=K<=BP=_D.a=N0(FY/\N^PD*Bf)(=)(N0(FPz
 .a/f/(
ƒ%)=/
ƒp=U?FP=B/=t"P"Z"Pz
ƒ)=D*Bf)(=)(PD*B/NPz=pF=)=k=M==LBRi
=6 )=V/=IBj"
 'V/M=t"
| 'V/Hg?.\/PKV?.\/N0(F/0.a="lK0IB/T
GIB6
| 'V/HGp=U?F?g?.\/0IB/TGIB6
| 'V/H=V/R=k"I0.a="lK5F(')w.q/d"lK0IB/T
0.a=D*B')w.q/6
 'V/q=t"
| M=GTf_G_P_"Sv=PcBf_PD•/Pz=pFN)=/!=)=(U
GT/?BRHV/=pF0IB/T0.a=D*B')w.q/6
| )=/B‚V/=iKYGLN)=/_"Sv=!=)=(UGT/
?BRHV/=pF0IB/T0.a=D*B')w.q/6
| M=GTjf_=pFN)=/HV/G*"?BRHV/=pF0IB/T0.a=
D*B')w.q/6
| %_/gPGHSBt=pFN)=/6
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 B
 2013
06 .q/")"=
ƒwXD*BM=t"Bj"V/rBF=)=".q/*V/GU=v/.
@?@P)=f)(P…@f@=pFGp=U?FPzrBF=)=D*Bf)(=)(H^
^(UGT/N0(F=pF=V/R5F(')w.q/KTt"lKN)==pF
/0.a=6
ƒwXD*Bq=t"„0</".q/")"rBF)PGHB?Ff†/fd/O

=V//*t"?(/N/B‚ZDE==L?^GT=•U=_G=d?h*==d
*rBRKVdSBt=V//*"0.a=?(/=d.!=6
'@(D*Bf)(=)(HBJKrBF=pF/0.a=P?(/JK?hDUGZRP
k/==(B=K@NGHB?gf*DBVJ/.a/.o/‰ˆk/==(R
_=pF/.\0Z6'iG_=BJK>>PKM=B<0.a="lK?B/f^=pF
/.\0Z?q(N(d/>Š,5w‹/.\‹JK~yd/6€6
w.a="lKDKTD(Ud"lKGe=f*_R_BP"<=<=(B=IB
/J/YFPGHB?gf*j=pF=(/.\6'?g?.\/0.a="lKP=)=D(UB=
FRE="lK=M=J/?tGF0U/H=p/D(U=`/./B‚/=SBtMPjK
=iPKTD(Uf*DC=LcG.a==XF?gf†/HBD(UB==L=u/=M=J/=pF
=)=/0.a=N)=FB6i^jRP=)=/dSBt"Z"0.a="lK
*FRPGe=f*D=)=D(UB=NV/NGq~4'€GCM=G.a=*==I"d
Gggd"lK=pFK^?(/ZK?i/.\B0u/V/rBF(UGT/?BRH
V/i=a"Pf=U=)=R_BH=tD.a/P/)=dFR"Z"6
Biểu đồ 1.1: Chi tiêu thuốc bình quân đầu người giai đoạn 2001-2011
(*)+&' &,$&'%&'($-./012324
2 567&8&,$9$
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 Z
 2013
5D.a/0(F/*":*FK.!=iG_\GcKJK>DN(d/
>0(F/*"./rBRKV=•OP=pR_BdSBt"kV/"Z"P
0(F/*".!=/(GJ/NiN0(FU:*FKDG_/I0(F
/*"(JK>>6
Biểu đồ 1.2: Thị phần doanh nghiệp dược Việt Nam
(*)-./012324
kfj?(/=)==V/R0.a=?(/.!=P0.a=jBF/D=V/RGIB
/6/(?F=)==V/R0.a=N)=.K@S"F?KP'?F"F=(Pw(K@=(Pw.a=
„B (/4.q/GG‚/GHB!g"I=_KY{|ˆg?.\/TGgF6
Lc=F/dSBtB=>"ZNv==iDV/0.a='Z
0.a=

.a?Th/B‚DE==i0‚0(P0(GLJ/=.\/=U?F!=)=0(F
/*"0.a=?(/.!=fh=)==.q/?^Sv=_f).NBR_KUP=_
NtBP(F‚/P/dK/)Pz
'LKDUP=LctRKTGHB?†/P=)=0(F/*":*FKDBVKBJ/
NdJ/=U?F!=)=0(F/*"j"B=/(UHP0(GLf=U*=
j"?B/(=tD.a/d"lK=I"da"DC=)==_D.a=?BRHV/i=
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 
 2013
a"P"dSZR0E/")?cKT.q/*BKUPfHX/?(/ZK?i/.\
B0u/Gc=LcZ/=F(qXFJ/DE==U?F!=)==V/RD!?(/
.!==`/.=)==V/RB=/(U?g?.\/6
2 :&;&&'0</$,=&>?

'?<h=i5‡>|":•./|".\/:•./|rBj(/
F|T6
*(U{6‰>‡
•FS{6{
Ž@f@=V/R"‹‹………6F0B(/6=(K6
'Dj"')/>‹>>
'k/GIB.•G‚/
•E=N0(F()Km"lKP0.a="lK
5d"lK=i'BI((|:F/)R|$(=N@|'ZR'|wIB/T0.a=D*B
ZE‰/.\6
(/(=V/R
2 @ABC=&D#$)
'?.!=NH-=*GU^")?cP:*FKE(DKT
?(/X/Gt.!==LH-w.a===k?BRHDZBG\P?drBFfF(BJ/
?IK=u/Gt.!=PH-0.a==k?BRHGGL//L"KT"INV/O?(/
=V/)==JKL=fd(*M=N(•=pFZ0ZF6
i^jRP=)=GqgN0(F0.a="lKPGe=f*?(/D•E=V/

V/R=k"I5F(')w.q/?(/qJKSZR0E/")?cG
GUG.a=HBEBG)//j.
 y†/=M/jGT=rBRH/d")"XBi=JK>6
 y†/N@)/U(?iB*:*JK>‰6
 M/j/d.h/N(F=)/U(JK>‰6
 y†/N@=pFp.!/i"pJK>Š6
 y†/N@=pF=pg=.!=JK>Š6
 d.h/=_=L/UT=arB=_Km"lKrBe/0(
=V/RrBd/=)(T=a.q/KU~:@SF0€k=M=!=)=Gqgfd(?ayT
:J()V/PyT-_PyT.q/KUPyT=V//*":*FKJK>Š6
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 ;
 2013
 y†//=MBGT=rBRH)/=_JK>‡6
 ŠJKD<=jBR=.q//T=a[/()B0u/.F
i=]0(T/.\B0u/:*FKk=M=f^=JK>|>>6
 JKD<=j0F*B[/:*FK=tD.a/=F(]0(/.\
B0u/f^=~f)(5•_"gk=M=€Pz
 .a=0F['?)KZ)(d)/]0(T=Xj"GO:*FK
"a"=u/?BRH^ZGU(k=M=(‚)/JK>{6
22 /?E=$FAG#H)
*FRP0FK<=d"lK=pF5F(')w.q//‚K0•/d"lK
B=PE="lK=M=J/P0.a="lK=JKL=0FP=JKL=L==_"lK*
6'?(/GLPB=/‚K{D(U!X/d"lKG?h?trB@BT=!
/.\B0u/:*FK.0IB/L/Y/')w.q/P0IB"(/t"/Y/P
B=GHB?gKD(•0U0RP)?/5B=BKPBI((')w.q/
B/'ZR'6w•/E="lK=M=J/=pF=V/R5F(')w.q/=`/G.a=
f_G_!X/=)GF/N‘/Gg0I=nGM/?g?.\/.y/
0=("<XPB/$(=N@0=(FK/!PcBGKwUZB
B/(DDF/@'ZR'PzGZRDX/d"lKBfcBt?(/Š
D(UE="lK=M=J/=pF5F(')w.q/6w•/=JKL=0F!d"lKP

?M=/)?g"<=<=(=BT=/]6
.!/G=pF=V/R=k"I5F(')w.q/G.a==)==qrBFrBdDC
=BR/p/T:*NcK/*KP:*0FD’BP:*N(F=:*FKPyT
-_P=)=_•P/)(.=)=?.\/GU=w.a=TPy)=%(FP'k/a"
TP=)=*/=MB*^/L"?iP/L"ZKP/L"DE=GcU(X/d
"lK=L/)?g"<=</.\B0u/6
2K "&HEL8&,$)
'?(/t=dK(UGT/N0(FP5F(')w.q/DBV=(?/.
.h/[(UGT/=pF5F(')w.q/GcG@KU"v=G_=(K]6
5F(')w.q/P@(=K=PD/VF(KFRKxG@KDUM=N(•P
HP=V/0FPEf^FKFRKxG_=(/.\G.a=L=_BK*6'
/=`/.MK*=pF=V/R=`/=LC/•F.q/E!C/•F=pF/VF(
RPGLDG@KHKBU"v=G_=(K/.\PK/FG^6
V/RDBV.!/G_*=/ZR*=dKSZR0E/KrBF*GQ"
!fLKG.a/%)=/?E=_"„0</d"lK0g=<=pF=V/
R“X/?(/=V/R“X/G)=PfU/“=T/G‚/ST6
:!N)=/P5D(/F=pF5F(')w.q/|U"v=G_KDBV
SBt*?fF(f^d"lKGcG.FG_jFR=)=N)=/!V/G*".B
KT=iDN)=/fhN)=/=Lc=(D/.\?dD.q/=(=V/
R6cOD•/f_q!N)=/PZDE==pF=V/RY=t"=F(t1DBV
jB—=/__K^=(=V/)==JKL=Pfd(*M=N(•N)=/6
%)=/G.a=.h/U"v=Y5F(')w.q/NG.a=<.h/=)=/)?g
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 @
 2013
.dKnGFBP/dK/)e/0(f*jP=d*M=N(•PZKDC6
%)=/N(•q|GQ"q|t"01q|Eq|=tD.a//=F(q|
D•/qX//^K(/GaDHKU"v==pF5F(')w.q/6
)=?(/=V/RDX//.\G.a=.BFFBN)=/P(
c=)fT=V/ZGF/)=)=u/FB.arBFKNLNJGc=”(D)=(
BRH5F(')w.q/G_f_f\=V/6)=5F(')w.q/U"v=

SV: Đỗ Minh Phượng | Lớp: Markeng A K51 C
 2013
6 %0(F*GU
%0(FGcU(?F=pF=dj=t=L/)?g=(ST*=DK=(
/.\DF(GT/6'V/rBFGL/.\DF(GT/G.a=")?cGIRGp=dHc=t
I6/.\DF(GT/G.a=U(GHBN*Gc")?cDE=PNV/=LN^KK
EGNg6
2M :&=EN&)
'?(/rB)?^SZR0E/")?c=pFK^P5F(')w.q/DBV
.h/P0BR?^")BRX//)?g=D}PDGcKEFTDE==(E")?c
?.\/‚=pF=V/R6LD
 tD.a/(dKB=IBN)=/
 F•Dai=
 '?B/E=|'?)=*K|'V?/|(N_|F•
 V?.\/t=(E")?cJ/DE==)Z6
IBD=tD.a/(dKB=IBN)=/%N)=/RB
5F(')w.q/P˜/KBFd"lKD^.h/NdJ/DKG.a=X/
d"lKE=E=L=tD.a/PGv/!X//^G.a=/!*BY"iF=V/R6
%)=/=`/D/.\=dKj?}t=)=/)?gd"lK0g=<0(=V/R
=B/=t"=FKN_(*6:!".q/=ZK[tD.a/U(g.a/]P
=V/R=WG.F?Fg?.\/X/d"lK0g=<GdKfd(=tD.a/(dK
B=IBN)=/6
'MFD=F•Dai=UF(5F(')w.q/P=)=)/Dj"P=)=
DGU(U(?FEN)=f*D!(!=)==V/RN)=6/.\˜/=F•
Dai=j=tPDaBjf†/=)==_GTG/T=F(t=LcP@(^^N
0(F=pF=V/R. .q/P.h/P".q/*GDUPhPzNV/"Zf*
ZqP=u/DK=u/.h/PK?(/k=M=GHBDF@KKT6
5E=F•Dai=G.a=DF(d!N)=/f†/*=FKN_=tD.a/P
.t/F(/K’"iPf‚(f†/H!E?Z?/=F(tPZ
˜//e"/o?E=_"N)=/_BN)=/NV/D•/H)=0</

Sơ đồ 1.3: Cơ cấu tổ chức bộ máy công ty cổ phần dược phẩm Sao Thái Dương:
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 
 2013
 )="•/fF=M=J/=pF=V/R
| yF/)KG=M/GIBD)KG=(=V/R/BR’XB'x/P
/)KG=/=MBP/)KG=dSBtfF"L/)KG=6
| )="•/PfF=M=J/
 •/N0(F~"•/KF?N@/€fF(/‚KKT?.h/"•/K.\
ZN0(F6
 •/=ifF(/‚K?.h/"•/=iP"L"•/
=iJKZ6
 •/j.fF(/‚KKT?.h/"•/FZ"<?)=6
 •/N_()fF(/‚KKT?.h/"•/PF"L"•/>>Z
N_()6
 •/=JKL=N)=/fF(/‚KZ"<?)=6
 •//=MB?cNFfF(/‚KGT/`0.a=m"<?)=
 )fT?E=BT=K)RdSBtGU0*D?.h/fFSZR0E/P
?.h/"•/GdKfd(=tD.a/~#€P?.h/"•/NcK()=tD.a/~€P
?.h/fF=qG*6
 /(?FDGT/`/?JK?^0.a=PZf)/=V/
ZUK)RdSBt6
; Zi=KV?.\/KF?N@/=pFd"lK0IB/T0.a=D*B')w.q/

SV: Đỗ Minh Phượng | Lớp: Markeng A K51 Z
 2013
I P&Q)
X/R_BBT=KV?.\/KF?N@/•KV/ZRd.h/ZB?T/G_
(UGT/N0(F=pF=)=0(F/*"?(/(/PYGL)=GT/G_=)=
rBR_GgKF?N@/fF(/‚K=d(UGT/?BRHV/KF?N@/i=a"?(/k
=M=P0(F/*"GL65FBGZRP)BR_BBT=KV?.\/KF?N@/•KV–G.a=

G.a/.\/SBR_"Sv=!=V//*HBq=)=LKBkN)=6:^jRP
5F(')w.q/=Ij0</GHBRGcG.F?FX/=_D.a=KF?N@/PGe=f*
D(UGT/?BRHV/i=a"Gc)=GT/!X/G.a/R6(UGT/
?BRHV/i=a".!/!j"?B/(=)=GcK=UK?(/?BRHV/
rBF=)=".q/*=V//*y)(G*„PG*(U0GT/PK)Rifd/P.
G*„P…@f@FR=)=?F/KU/STG.a=HB/.\f_G_?T/?z
% ,=A6T6)B)?^GVg()0’?FF
=L/?(/X/j"NW/IGZRN_=(KM=/=pF/.\0Z:*FK/R
=/G.a==d*P?^GT0Z?i=`//R=/G.a=Z/=F(6:^jR/.\B
0u/NV/=W=LSB.!/DEF=d"lK0EF?B=i=tD.a/FR/)
=dPX/0g=<jBKFR=)==.q/?^?BRHV/PSv=_f)Pz=`/
d.h/G_rBR_GgKBF=pF6'K(GLPrB)?^GVg()GGF/
N_U(=`/.Z/=t"=qhUI/V/J()/v"=V//*K!")
?cP)=GT/?E=_"G_(UGT/dSBt.\//RGe=f*DNdJ/
KF?N@/?(/=V//*=pF=V/R6
y=UGLPE"Zf0Z=.NV/G‚/GHB=`/)=GT/iHBG_
(UGT/KF?N@/=pFd"lK6'gDqj"?B/=pR_B0Z=.P•?/
0Zj"?B/hNBE=g*FR=_K!DPŠˆ6%BE=g
!GHBN*N_|J()|STBjDa")?cDq/.\B0u/=L
HBB=IBqP"M=U"q=LGHBN*_"Sv=!=)==V/=<KF?N@/
=pF0(F/*"6'BRP=`/NV/cfOrBFX/G(Ug?.\//)=h
V/VN0(F/*"GF/=L*/"Z"?‰{W.*
FR6
 Môi trường kinh tế:
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 &
 2013
%_:*FK?(/X/JKrBFJ/?.h/GHBkGgPU(GHB
N*BjDa=(=)=/N_")?c6'BRPX/=BT=Np/(d/
=i(=IBGd.h/KUG_HN_:*FKPGe=f*D=)=/
=V//*"=_f_SBtj"NlBP=i/Z/PftGT/dPz6 UK")

'BR=LGcKU=_GLD=iPi0</=pF:*FK*FR
=.FE=E")?chKM==F(Pg?.\/=M/N()^=•KFKv6'K
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 &&
 2013
(GLP*/’V/PV/DDU=P=.!=G*(UPf.BG*@?@=L
KM=/)BT=/=F(t_/!6w(GLP(UGT/KF?N@/?E=_"NL=Lc
=V/h/FG(U*UPKe=0uHKJ/")?c=pFLN)=F(6
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• C YS)'?^GT"k=j"/)(0<=*FRh:*FK/R=/
G.a=Z/=F(P=<cDqŠˆP"k=j"cB=DˆP•D*/.\/*"GU
=P=F(G‘/zN)=F((!=)=.!=?(/NBE=6q_XFP?^GT=t
/R=/J/PNdJ/_"j=V//*=`/@(GLKJ/DPDF(GT/
?iL=h:*FKDU.q/G/OH=V//*6i^jRPG•ONV/=W
?/h=V/R5F(')w.q/PGLDKTGT/`Z=L?^GTDK
KF?N@/.q/SM/6
• Z&R[$A\&W)
ID!/.\0Z:*FKj"?B/hV/VP.\/=LKM=/
t"P=LB=IB=F(G!=)=D(Ud"lK=L/)?•PGZRDGHBN*Bj
Da=(=)=0(F/*"0.a=:*FKKh?T/g?.\/6qXFP/.\B
0u/:*/R=/G.a==d*HKM=/P^?U/M=N(•/R=/G.a=
rBFZKB=IBG!X/d"lK=(M=N(•=`/J/6 e=f*
=I"dx=!ZKDC=BT///(U=pF/.\0Z:*FK?(/HBJK
?hDUGZRPGZR=`/D)=M=G!*=?BRHV/^d0IB/T0.a=
D*B')w.q/PY"I=(!/B‚/=dSBtGHBKF/GjK=t:*6
'BRP=)=*"Tfd(*/.\B0u/KTk=M="=i"pDU
DBVNBR_Ni=/.\B0u/„0<//:*P5F(')w.q/1=Lcj
0</GHBRGcv=GlR=)=(UGT/?BRHV/=(0IB/T0.a=D*B')
w.q/P=<cD5d"lK0IB/T0.a=D*B')w.q/Dd"lKG.a=U(
Y*==xD=X/(FR0.a==pF=kZY/S.F!X/gB=
d(0.a==pFfdZd"lKKF/GjKX//)?g?BRH

/0.a=DKT?(/X//=gB)=GT/KUfhErBdDC=pF
.!=6i"pGfFHBJfd")"DCGcrBdDC/0.a=fF(
/‚K=)=JfdDrBFG_=)=tGH.i)==pF.!=HD•E=
w.a=PrBdDC=pF.!=H/)B=PGHBN*N0(FB=PrBdDCB=
BT=0FK<="dNcK()Ge=f*PB=Bl=tD.a/P=qhNcK/*K
B=z
• AG]S)
/R‡‹‹>PyT-_fFBR_Gg>‹>‹|y-'HDT
?^?cNF/BRx=['E=dSBtB=]~€['E=
fd(rBdB=]~5€G.a=E=*6'@(rBR_GgRPNcY/R‹‹>ŠP
0(F/*"dSBtNV/GU=Bl@(NBR_=)(=pF'kM=-__
/!~Ž4€0(F/*"SBtj"NlBPN0(F0.a==L*/N(fd(
rBdNV/GUB=Bl5–"d/Y/dSBt/Y/j"NlB?E=_"6
/(?F=•=L=)=rBRGg.['E="•/i/*KHx=|S
"lK]~ €FR['E=H"Z"B=]~w€['E=H
rBdDCB=]~€6W=LX/0(F/*"G)"M/G.a=X/B=Bl
SV: Đỗ Minh Phượng | Lớp: Markeng A K51 &:
 2013
RK!=Lc‚U")?c6X/rBRGgR–/v"U(GHBN*=(=)=
=V/R0.a=OD•:*FK)"j"(e=KBFDUPv=GlR=)=0(F/*"?(/
.!=Z/=F(Pj"?B/")?c@(=HBZBGc=Lc=U?F!=)==V/R
GFrB=/F6!X/d"lKGG.a=NcKGg=M/jH=tD.a/
fh=)=k=M=BRi?(//-=`/.V/0.a=P5F(')w.q/=Lc
N‘/Gg=tD.a/d"lK=pFK^!/.\B0u/:*FKV/rBF
X/=.q/?^?BRHV/=pF=V/RGcZ/=F(BRiHd"lKPBR_
"<==`/.0BR?^D•/?B/=pFLKN)=/K<=B6
• 7A=&=)TR_B?trBF?/NV/cNV/x=!GLDE
NcK()H/)B=6w(DKe/_R_B/)B=KR_=pF=)=0(F
/*"0.a=fgrBdDCN)=e=–fhyTR_6)==V/R0.a=NV/G.a="•"
J//)B=rB)KM=rBRGgP?(/GLPKnDIJ/P0(F/*""dGJ/Ni


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