










KINH DOANH





2014 - 2018

MSSV/HV: C1201090






2014 - 2018


 










 .  

 





 



 






























. 

















 2014 - 2018. 














& Q, 






 , ,
.







































 

  



 . 
















 , 


, 




 , 
































,   4
(, 

)

iv



)

v


Trang

1: 



 1
1.1  1
1.2  2
 2













 4
2.1 









 4
2.1.1  4
2.1.2 














 9
2.3 











 10
2.4 





 

2.6.3 







 13
2.6.4 









 14
2.7  15
2.7.1 









 19
2.9.1 



 19
2.9.2 





 19
   
 22
3.1 



 22
3.1.1  22
3.1.2 ty 23
3.1.3  23
3.1.4 - 2013 25
3.2 
















 42
3.3 











 45
3.4 






3.5.2  52
3.5.3 









 57
3.5.4 











 58
3.5.5  59
3.6 







 64
4: 




 2014 - 2018 66
4.1 2014 - 2018 66
4.1.1  66
4.1.2 







 66
4.2  67
4.2.1 

 

 67
4.2.2 






 







- 










 87
5: 







viii






Trang

3.1  - 2013 27
3.2 2011 - 2013 29
3.3 2011 - 2013 29
3.4 2011 - 2013 30
3.5 2011 - 2013 32
3.6 



 - 2013 33
3.7   - 2013 36
3.8 




 60
3.15 





 63
4.1 

 67
4.2 

(  O) 72
4.3 

(  T) 73
4.4 

(  O) 75
4.5 

(  T) 77


3.3 











2011 - 2013 41



CPSX : 




HQKT : 




CP : 


 : 
DT : doanh thu
LN : 




LNTT : 











1.




 








 . , 
 . 











 
 . 



, 








, 





, 













 . 




























n nay  




















 





 , 





 , 

 . 














, 






  , 



















. 













2










  










 





  

 kinh doanh 








2014 - 2018
1.3 














1.3.2 


















































: 





















 , , 
 , 












quan.
1.4.2 







    
   
  
4



































 (KQSX) 











:
KQSX CPSX
HQKT = 


CPSX KQSX






 ,  




















 













kinh doanh () 


:











 








. 
.
















. 















.











 , 



















 .













 , 














.
2.1.3 C
2.1.3.1 Doanh thu
Doanh thu (DT) 










 (









) 




(





).







(



).




































 
 , 





 , 
, .

















=































. 














, 







.




:














































 , 







 , 












, 







 , 













2.1.3.4 




















/ 





=




 , t














 . 






. 

, 














/ VCSH =


VCSH
















 VCSH, 






























.


 100 
















.
7








.
2.1.3.6  






 


























, 









 , 






































 , 








 , 

























 ,  , 























.
8
2.1.3.7 
(ROS)










/ 





=

























=









100 






 ng LN. 








 ,






 

2.2 














2.2.1 









.
Theo James B. Quinn (1980), 














,  
















, 







 , 



,  , 


, 

, 

(Fred R. David, 
, , , 2006, tr20)















. 













































 ; 3)







 , 





 . (M.E Poter, What is Strategy, Havard
Business Review, Nov-Dec, 1986). Theo Michael Porter, 




















 (focus) 








.






 : 


















, 











  , sao cho
 , 
























































 . Smith, Danny R. 

 . Bizzel, 




 
,  ; , 



, 






10
2.3 




















 , 

 
 
  
 
 n  
    




3 

:


1: 

 












(EFE)











(TOWS)





t




(SPACE)





BOSTON
(BCG)


n
-




2.5 










2.5.1 















































 
:


































: 

















































































 , 












 



























.



















 . 



















.






























































  , 






. :
-  : GDP, GDP/

 , 






2.6.1.2 




















, 

 , 
, 








, 

, 



, 










.











- 






- 












- 















, 

,  ;  , giao




.
- 

























13
- 













, 
- , 




2.6.2.1 




:  , 
. 











 , , 
, , 
























,  ,  , 







 ,









 ranh. 














.
2.6.2.3 



.  






















 
.  , 

2 

: 



;






, 









 , 




















 . 