TOPIC: THE NEW MARKETING TECHNOLOGIES AND THEIR
IMPACT. OVERVIEW AND APPLICATION TRENDS IN VIETNAM
INTERNET MARKETING
Content:
I.

OVERVIEW

2

1.

Overview of E-marketing trend

a. What is E-marketing?

2

2

2. The purpose and content of the essay...............................................................3
II.

ABOUT MAJOR E-MARKETING FORMS IN VIETNAM 4

1. Search advertising (SEM):..............................................................................4
2. Viral Marketing...............................................................................................5
3. Online advertising:..........................................................................................7
III.

CONCLUTION 7

design, development, advertising and sales. The E-marketing activities
including search engine marketing (SEM), search engine optimization (SEO),
web display advertising, e-mail marketing, affiliate marketing, interactive
advertising, blog marketing, viral marketing and mobile marketing.
E-marketing is the process of developing and promoting businesses using
online media. E-marketing is not simply building Website. E-marketing is a
part of marketing strategy and investment must be reasonable.
a.

Information about E-marketing trend


In 2011, online ad revenue globally reached $ 80 billion. Google accounts for
about 44% market share of online advertising. Here is the data on E-marketing
trend in the world:

The ratio of the cost of the global online advertising

The proportion of online advertising revenue by region
Looking at the two tables above we easily see the role of E-marketing plays a big
role for Marketing and industry trends continue to rise. In particular, Asia is
rapidly increasing trend in this field. According to the evaluation, in next 5 years,
50-60% of online ad revenue of Vietnam is from 50-100 million worth.


2. The purpose and content of the essay
The purpose of this essay to provide and analyze the role and trends of Emarketing forms in the world and in Vietnam.
The content of the essay will analyze the forms of e-marketing mainly follows:



Network access is still looking for one of the two most frequent online
activities of internet users. As reported by Cimigo, 2012 up to 94% of people
use the internet to access Google search, this figure was 92% in 2011.
Find information become regular activities 2nd level with news operations. So
appear on the first page of Google search results become necessities of the
business. SEO and Google Adwords will continue to invest more strongly in
2013.
Internet makes things change very quickly. So businesses should always update
to adjust strategies and business plans to suit their new trend of users. The
trend of online marketing in the mainstream will be presented at the conference
detailed online marketing orientation.


According to the market research firm AC Nielsen and TNS, Google accounts for
95% of the search market online and deliver nearly 70% of traffic to the website in
Vietnam. Therefore, Google's advertising services is a huge market share.
2. Viral Marketing.
a.

Concept and characteristics: This form creates activities, programs or
affiliate networks in communities such as forums, social networks, blogs,
etc. ... not out of the goal was to introduce products and services to corporate
customers → use spread effect.


The major form of Viral Marketing includes:
i. Video: youtube.com
ii. Social Networks (Social media)
1. Fanpages / facebook.com
2. QC / facebook (Face ads)

In terms of users, the majority of the site is the most visited of the Vietnam
enterprises

such

as

dantri.com,

vnexpress.net,

zing.vn,

ngoisao.net,

nhaccuatui.vn...

According to the survey of
Kantar Media the 10 most
viewed website in Hanoi,
Vietnam

accounted

for

nearly 90% of websites,
and the rest belongs to
Google and Youtube. In
Vietnam, although Google