How to Do Business in 12 Asian Countries 13 - Pdf 66

invites an explanation of the history or origin of titles or names,
providing you with personal information that may be useful.
●
Malaysia is a constitutional monarchy with nine royal houses.
With so many royals, international business visitors are likely to
encounter one sooner or later. Titles and means of address vary;
ask a native how a particular royal should be addressed.
●
Never be overly familiar with a business contact. Most executives
you meet should be addressed with a title and their name. If a per-
son does not have a professional title (such as Engineer, Doctor,
or Teacher), a westerner may use “Mr.” or “Madam/Mrs./Miss”
plus the name. However, be aware that you may be omitting other
titles that are important both to the person and to your under-
standing of that person.
e traditional Malay forms of Mr., Mrs., or Miss are:
Mr. = Encik (which may be abbreviated as “En”)
Mrs. or Madame = Puan
Miss (an unmarried woman) = Cik
ese are used in front of an individual’s name (e.g., Mr.
Ahmadi would be properly addressed as Encik Ahmadi.) Although
there is no Malay equivalent for “Ms.,” the current trend is to use
Puan for any adult female.
●
ere are additional titles that may be used once you become
closer to your Malaysian associates. One title which is important
in business circles is Tuan, which is conferred when a man is in a
respected position of authority.
●
When you ask Malaysian associates about their titles and names,
explain about yours as well. ey may be equally unsure as to

unclean. Eat with your right hand only. Where possible, do not
touch anything or anyone with your le hand if you can use your
right hand instead. Accept gis and hold cash in the right hand.
(Obviously, when both hands are needed, use them both.)
●
e foot is also considered unclean. Do not move anything with
your feet, and do not touch anything with your feet.
●
Do not show the soles of your feet (or shoes). is restriction
determines how one sits: You can cross your legs at the knee, but
not place one ankle on your knee. However, any form of leg cross-
ing is ostentatiously casual in Malaysia; never cross your legs in
the presence of Malaysian royalty.
●
Do not prop your feet up on anything not intended for feet, such
as a desk.
●
It is impolite to point at anyone with the forenger. Malays use a
forenger only to point at animals. Even pointing with two n-
gers is impolite among many Indians. When you must indicate
something or someone, use the entire right hand (palm out). You
can also point with your right thumb, as long as all four ngers
are curled down. (Make sure all your ngers are curled—older
Malays would interpret a st with the thumb and little nger
extended as an insult.)
●
Pounding one st into the palm of the other hand is considered
obscene.
●
e head is considered the seat of the soul by many Indians and

It is not the custom to unwrap a gi in the presence of the giver.
To do so would suggest that the recipient is greedy and impatient.
Worse, if the gi is somehow inappropriate or disappointing, both
parties would be embarrassed. Expect the recipient to thank you
briey, then put the still-wrapped gi aside until you have le.
●
Because pork and alcohol are prohibited to observing Muslims,
do not give them as gis to Malays. Other foods make good gis,
Malaysia

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92

Kiss, Bow, or Shake Hands: Asia
although meat products must be halal (the Muslim equivalent of
kosher). e prohibition against pork and alcohol also precludes
pigskin products and perfumes containing alcohol.
●
Muslim Malays consider dogs unclean. Do not give toy dogs or
gis with pictures of dogs.
●
Remember that personal gis from a man to a woman can be
misinterpreted as romantic oerings.
●
Don’t wrap gis to ethnic Malays in white paper; white is associ-
ated with funerals.
●
e Chinese traditionally decline a gi three times before accept-
ing; this prevents them from appearing greedy. Continue to insist;
once they accept the gi, say that you are pleased that they have

e monsoon season runs from September through December,
but sudden showers occur all year long. Many people carry an
umbrella every day.
●
As a foreigner, you should dress conservatively until you are sure
what degree of formality is expected. Men should wear a suit
jacket and tie.
●
Because of the heat and humidity, business dress in Malaysia is
sometimes casual. Standard formal oce wear for men is dark
pants and a light-colored long-sleeved shirt and tie, without
a jacket. Businessmen may also wear a short-sleeved shirt with
no tie.
●
Businesswomen wear light-colored long-sleeved blouses and
skirts, or business suits.
●
Many Malaysian men wear an open-necked batik shirt to work.
is is also popular for casual wear. Jeans are acceptable for casual
wear, but shorts should be avoided.
●
In deference to Muslim and Hindu sensibilities, women should
always wear garments that cover at least their upper arms. Skirts
should be knee-length or longer.
Cultural Note
The use of electronic gadgets has become ubiquitous in Asia. Cell phones alone have changed
cultural norms. One unfortunate example is that of a Malaysian football player who terminated
his engagement via a text message the morning of the wedding! The bride then had to face
1,000 guests alone at their traditional Malaysian wedding feast. The incident appalled the
player’s Kedah State Football Association—and all his teammates, who had been invited to


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