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Notes
Hole ࠼1
1. Randy Voorhees, As Hogan Said . . . The 389 Best Things Ever
Said About How to Play Golf (New York: Simon & Schuster,
2000), p. 107.
2. Bob Kievra, ‘‘18 Million Ways to Say Thanks,’’ Worcester, Mas-
sachusetts Telegram & Gazette, September 22, 2000. With per-
mission.
3. Voorhees, As Hogan Said, p. 106.
Hole ࠼2
1. Maryann Keller, Rude Awakening, The Rise, Fall and Struggle
for Recovery of General Motors (New York: William Morrow
and Company, 1989).
2. Ibid, pp. 238–239.
3. Bill Laimbeer, WJR Radio interview, The Paul W. Smith Show,
October 29, 1997.
4. Troy Aikman, ABC-TV interview, Regis and Kathy Lee Show,
August 22, 1997.
Hole ࠼3
1. Michael Hiestand, ‘‘NBC’s Miller Fills Void Left by Golf Stars,’’
USA Today, March 7, 2003, p. 2C.
2. Noel M. Tichy, The Leadership Engine (New York: Harper Col-
lins, 1997), p. 107.
3. General Electric Values. Reprinted with permission.
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232
Notes
4. General Motors Values. Reprinted with permission.
5. Joan Magretta, What Management Is: How It Works and Why

Notes
5. Malcolm Campbell, Ultimate Golf Techniques (New York: DK
Publishing Inc., 1996), p. 74.
6. Randy Voorhees, As Hogan Said . . . The 389 Best Things Ever
Said About How to Play Golf (New York: Simon & Schuster,
2000), p. 104.
Hole ࠼7
1. Doug Sanders, ‘‘My Shot,’’ Golf Digest, August 2003, p. 114.
Hole ࠼8
1. Tiger Woods (with the Editors of Golf Digest), How I Play Golf
(New York: Warner Books, 2001), p. 85.
Hole ࠼9
1. Christine Brennan, ‘‘Pure and Simple, Golf Should Be Put on
Top of Sports Pedestal,’’ USA Today, October 3, 2002, p. 3C.
2. Tamara Kaplan, ‘‘The Tylenol Crisis: How Effective Public Re-
lations Saved Johnson & Johnson. Pennsylvania State Univer-
sity Web site: www.personal.psu.edu, 1998, p.3.
Hole ࠼10
1. Tiger Woods (with the Editors of Golf Digest), How I Play Golf
(New York: Warner Books, 2001), p. 257.
2. Bob Rotella, Golf Is a Game of Confidence (New York: Simon &
Schuster, 1996).
3. John McCormick, ‘‘Even Tiger Needs a Trainer,’’ Newsweek,
December 9, 1996, p. 61.
Hole ࠼11
1. Michael Bamberger, ‘‘A Woman Among Men,’’ Sports Illus-
trated, February 24, 2003, p. 64.
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Notes