Full name: Nguyen Thi Toan
Class: TAN202.24_LT
PRESENTATION
Topic:
“What is the marketing mix? Key points to successful marketing”
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Hi, everyone!
First of all, let me thank all of you for coming here today. My name is Nguyen Thi
Toan. I come from A7_ Banking and Finance faculty.
Everyone, are you interested in doing business? For me, I really keen on doing
business. Therefore I usually study about what factors influence to the success of a product.
They may be the brand name, the quality of product itself, the packing or something else.
Last week, I read the survey of Economic Times about this statement, and I was really
surprise that only 10% people think brand name decided to the success of product. 20%
people think it was quality of product, and most of them think it was marketing. Because I
did not understand deeply about Marketing, I searched on Internet and came to see some
specialist to get information. Marketing makes me really excited and today, I’d like to
share it for you.
In my presentation, I will focus on two main parts. Firstly, I am going to talk
about what marketing mix is. And in the second part, I’d like to recommend you some
key points to successful marketing.
My presentation may take you 7 to 10 minutes and if you have any questions,
I am ready to answer them at the end of my talk.
OK, let get start.
Many people hold the opinion that Marketing is only selling product. But to be
flank, it’s not only selling but also a process from producing to selling. This is the tool
whereby the marketer takes decisions on what and how a product should be, where it can
be sold, how it should be priced, how it can be promoted, how to equip people who are
responsibility for selling the product …and so on. Getting the marketing mix right is
equally important for the large corporation and the small business owner.
Let us take a closer look at the some most important elements.

memorabilia. The product also relates to television right, and MU own television channel.
In one respect the place is Old Trafford where home games are played, but MU always at a
range of other venues. And of course its products are sold across the globe, through the
club website and arrange of other sales media.
MU marked itself as a global brand. The club also engages in arrange of joint
promotional activities, for example with the mobile phone company Vodafone, MU books,
shirts, programs, key rings and money others items are sold and promoted through the
website. The club has positioned itself at the up market premier end of the market and, as a
result, it tends to charge premium prices as evidenced by the high cost of a season ticket to
watch home league games.
As you know, marketing is the important process to make successful of a product.
How to make a good marketing plan? Now I am ready pleased to suggest to you some
key point to successful in marketing mix.
Do you know Product or Market what has appeared earlier than the other? This
question is similar to Eggs or Chicken. Some businesses only think about improving and
selling their product. They do not know exactly what their need. In a competitive business
environment, we can see the big difference between business who understand customers
demand and who do not. That is similar to the difference between people who miss the
opportunity and who create opportunity.
To success in marketing, business must answer three questions:
- Who will buy this product and why they want to buy it
- How much are the customers willing to pay for this product?
- How can business persuade the customers buy their product instead of
their competitors’?
To do this, the first thing is researching market carefully. Nowadays, people
always focus on their needs. They may be ignoring about the products or services you offer
before. Therefore you must ask yourself about what advantages in your product make the
customers want to buy it. They may be whatever such as improving the technology or
dragging out guarantee. An ideal customer always knows exactly what he/ she wants. So
you must correct your product or service to suitable with the customers. When you research

Now I will be happy to answer any questions you may have. Do you have any
questions?
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