


Ngày 24 tháng 6 năm 2012
Dang Dinh Tram, MBA / Master of Marketing, Strategy & Management
https://sites.google.com/site/dangdinhtram
 !


 !
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1.3
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“Create, Communicate, Deliver
the Value to the Target market at a
Prot”
1.4
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1.6
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1.7
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1.12
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1.13
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CẢM GIÁC
LÁI XE
ĐẲNG CẤP
1.14
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1.15
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1.16
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Z&ˆ

1.20

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0 -
5 -
10 -
15 -
5 -
Lợi nhuận đóng góp
(triệu USD)
Khoản đầu tư tốt
nhất đóng góp
10,5 triệu USD
Khoản đầu tư kém nhất
gây lỗ 3,6 triệu USD
23% đầu tư kém nhất
(34% chi phí) gây lỗ 12
triệu USD
Kết quả đầu tư marketing
Xếp hạng theo mức độ đóng góp lợi nhuận
Nguồn : Philip Kotler
Z&ˆ
1.21

€79839AP7V97<78Ud<6BKDL<2f3kq<9>762
0 -
5 -

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