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CHAPTER 1:INTRODUCTION
1. The reasons for choosing this topic
The electronic press is a new kind of journalism, the information on ellectronic press is
tranfered through electrolic informaiton page. The electronic press was born from effective
combination of technology and communication. The electronic press carries more useful than many
kind of media because the electronic press owns big capicity; quick information transmisiton and
product of electronic press is not obstacle of space, time and national borderts. The specialist
characteristic of electronic press is updated information constantly and readers can get information
very convenient. The high interation with writer of e-press may introduce the exchange with reader
by many various ways. However, the e-press in our country also have some disadvantages.
Ideological, political orientation, scientific and profesional fators in some e-press is not high as
required. There is lack of consideration in some e-press to introduce articles in terms of these issues
in the country and lack of selective materials to intrduce overseas articles. Many articles are
introduced with the aims to increase the clients.
There are some e-press which are not active and slow inovation with content and form,
especially, some e-press can not convice the readers. E-press updated information and articles which
did not make the references, are popular.
The Secretariat of the Party Central Committee introduced Directive No. 52-CT/TW "The
management and development of electronic media in our country nowadays” on 22-7-2005. To
conduct the Secretariat’s Directive, Commision for Culture and Ideology (now is Commision for
Communication and Education) issued a document guidline, Ministry of Information and Culture
issued the document management for e-press. The agency including leadership and management build
up the code of management for e-press and resolve new issues appearing. The leader in e-press agency
and some officer did not see in terms of role and situation of E-press including advantages and
disadvantages of e-press clealy. Therefore, it caused the stricter or permissive and lack of leadership
and management. The management and leadership of Party and State for e-press can not develop as
the rapid development of this press. There were not closed copperation in these agencies in giving the
direction and management.
With the situation above, research on “Communist Party of Vietnam leads E-Press nowadays is
an essential job, in orders to discuss more detail in theortical and practical issues to strengthen the

synthesis,inductive, deductive and compariration.
5. New scientific contribution of thesis
This thesis focuses on characteristic of e-press in Vietnam, attitude, content and method in
leadership of communist party for e-press in Vietnam, to introduce some solutions to strengthen
leadership of communist party for e-press in Vietnam nowadays
6. Meaning of theoritical and practical of dissertation
 The results of dissertation may be a material for communist party at all level to lead e-press, to
promote the effect of leadership and build up e-press to become stronger.
 The thesis may be used as the materrials for research institute, schools, universities and
department of building the Party and state governments in Ho Chi Minh National Academy of
Politics and Public Administration.
7. The structure of dissertation
Beside introduction, literature review, conclusion, references, index part, this thesis includes 3
chapters:
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LITERATURE REVIEW
1. Researches, projects and books in Vietnam
There are plenty of researches, projects and books related to press in general, e-press in private:
 Research projects and books: “Improving the quality and effectiveness of external
information of a number of news agencies, major newspapers in our country nowadays -
the current status and solutions” (2011) of Prof. Dr. Pham Van Linh, Commision for
Communication and Education.
 “Continued implementation of the Directive 22-CT/TW VIII Politburo on innovation and
enhance the leadership and management of the press, publishing” (2002) of Commision
for Culture and ideology, Ministry of Culture and Information, Press Union. Books named
“Theoritical press base” of Prof. Dr Ta Ngoc Tan and Dr. Dinh The Huynh; “Strengthening
leadership and management to facilitate press Vietnam to develop strong and steady in the
near future" (2007) of Commision for Communication and education. “Electronic press:
basic issues” of Dr. Nguyen Thi Truong Giang. “The leadership and management of the
media in 25 years of innovation (2012) of Dr. Nguyen The Ky.

number 8)
In China, the Communist Party of China leads political orientation - thought to also press very
closely, Recently, in order to prevent the anti-Western countries through the Internet, especially on
ideological impact of the younger generation, China launched the "7 red points" to help officials and
party members and people to implement including: put legislations to manage internet; ensure the
legal rights of citizens; determined to build socialism with Chinese characteristics; Anti- false
information; protect benefits of communist party and state; ensuring security and social order; build
social ethics, lifestyle culture, historical traditions. At the same time, China launched a new way to
manage Internet: "Development, operation or management"; In orders to conduct 6 words above,
they must be aware of "red lines" in order to control and ensure that management fuller freedom,
that is the law, including the management of information technology has four requirements: servers
located in the country; user management; strengthen management software, social networking users
to register new truth is allowed; Management uses the internet as "two hands", in which a hand
disprove the rumors are detrimental to the common good, while actively developing a network hand
with the guiding principle of "building" to "fight".
There are not basic and systeamatic researches about management of press in western
countries because the awareness of capital countries is differences from Vietnam. According to some
lectures and training press in University of Lin (France) and SIDA which did in Vietnam with topic
“Advanced Training Press Vietnam”. Most of experts must acknowledge that press in capitalist
society remain active, according to reflect the values and benefits community. The project of
university Caliphoocnia Beckeley (one of strong press office in America introduced that the press
will no longer prop people, not protecting them, dictated by forces.
Literature review introduces that on many aspects of the problem, the study has taken the
views , comments and proposed solutions for the Party leadership to press . However, no scientific
work intensive research, systems, comprehensive electronic alarm Party leaders in Vietnam ,
especially the rationale , role , factors subject, the object, the leadership . Thesis tasks continue to
improve the theoretical framework leadership of party to electronic newspaper in Vietnam ;
generalize on the basis of characteristics of e-newspapers Party leaders Party leadership and the state
electronic media in Vietnam, learn from experience, and recommendations for solutions specific ,
feasible to enhance leadership leadership of the Communist Party of Vietnam for electronic media to

and ethnic identity, to create new cultural values, build modern Vietnamese humans.
Fourthly, the electronic press also contributes to an important external information.
Fifthly, some other object such as students, staff, researchers often use search engines on electronic
press for the learning, study and manufacturing.
2.1.4. Characteristics of e-press in Vietnam
2.1.4.1. General characteristic of e-press
E-press was born after other kind of media, e-press owns full of basic characteristics of the
printing press, newspapers and television, (read, hear, see or perform simultaneously three types of
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information). In addition, with the development of information technology, electronic press has
completely new features, improved the level of information.
General characteristics of the electronic media: the first one is multimedia; the second one is
instantaneous and non-recurring; The third one is highly interactive; the fourth one are: e-Press is
not limited in the ability to store and search information by page numbers or duration of the
framework program as other forms of media.
2.1.4.2. Characteristic of e-press in private
Firstly, in terms of the development environment, content orientation, development trends.
According to rule campaign, the development of information technology and internet, electronic
press in Vietnam is radiation conditions to break and go up due to "short-cut first." Development
trends of modern society in the era of information explosion has proven that: if maintaining political
orientation - social and cultural right online newspaper in Vietnam will grow up and the dominant is
growing faster than other types of media. In the world of internet information, readers may be
wrong. Therefore, the orientation and the accuracy of the information would be factors that helps
readers to read.
Secondly, in terms of the governing body, force journalists and readers. Our reporters,
editors, technicians professional good, especially scientific and technological level should work
on any time, any place; readers, unlike other forms of media, to read electronic newspapers, readers
see through the media: computer, phone, ipad internet connection.
Thirdly, about the basis of engineering and technology, the combination of internet and
media integration is inevitable in the revolutionary era of information explosion. In fact the years

functions. In terms of the ruling party, the leadership of party is to create the most favorable
conditions for electronic press activities. Party proper way mean extremely huge for electronic
media. Sound guidelines contained in the information content that are viable, attractive, useful
features for the press; society to receive information from electronic media to understand deeply,
fully about the Party's guidelines, policies and laws of the State.
2.2.2.2. The Party leads State to performmanagement functions for electronic press better,
enabling electronic press to develop right way base on the Party's guidelines, policies and laws of
the State
From the perspective of electronic press under the leadership of the Party, the party leads
state to concretize the policies and guidelines of the Party and the management of state with
journalism, electronic press to ensure that activities in accordance with orientation of the Party.
The party leads state to develop and to implement the direction, planning, to has plans to develop
electronic press. State agencies have the authority to issue and to implemented of legal documents
on electronic press; building regulations and policies on electronic press; organize information for
the press; information management for electronic press; doing training, fostering political level
professional ethics for electronic staff press; organize and manage the scientific operations and
technology in the field of electronic press.
2.2.2.3. The Party leads electronic news agencies, the agency, Vietnam Journalists
Association and the authorities concerned implementation of the line, the Party's guidelines,
policies and laws of the State about notice electronic
The Party leads electronic press, as well as leading electronic press agencies is one of the
important issues which the party conducted to them to introduce policies of the party and
legislations of the state on press in general and e-press in private. Party leads the agency to
concretize the views and policies of the Party, policies and laws of the state statutes, specifically the
leadership and direction of the governing body for electronic press.
2.2.2.4. Leading to build electronic press system, a team of reporters and electronic media
practitioners and build and promote the leadership role of the party organizations, team members in
the electronic press agencies
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To develop electronic press, to fullfill function and duties, the party leads party

Leadership by resolution, indicated that the most important method in the leadership of the
Party are resolutions, directives, conclusions referring to the electronic media to show the interest of
the party leadership to electronic press.
2.2.3.2. Party leads e-press by electronic media and encrouage the role of state
management
Party leads E-press and State transfer policies into law, legal documents, test planning and
management of the state agency, to the state agency on thereby directing management of electronic
media. From the perspective of electronic e-press in particular, the general press under the
leadership of the Party, the State and the management of activities within the framework of the law,
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the State specifies the contents of the report state management electronic security for electronic
media activities along the opinion of the Party.
2.2.3.3. Party leaders through electronic media organization, officials, journalists, through
party organizations and staff members in the agency electronic press, propaganda agencies,
associations of journalists, the agency management
Party organizations in the electronic press agencies and Vietnam associations of journalists
(VAJ) is said to grassroots party organizations (GPO) in the electronic press agencies, to all levels of
party committees in VAJ. Along with the press system views of the Party, the Party leadership on
specific issues, the main daily based on the GPO and members of agencies and electronic press in
the VAJ level.
The party organizazed the electronic media agencies and associations of journalists (HNB) to
grassroots party organizations (TCCSD) in the electronic media agencies, to all levels of party
committees in VAJ. Along with the press system views of the Party, the Party leadership on specific
issues, the main daily based on the GPO and members of agencies and electronic media in the VAJ
level.
2.2.3.4. Party leaders electronic press through advocacy,e ducation, persuasion
Propaganda, advocacy, education and persuasio help the party committees, ministries,
branches and localities thoroughly understand, grasp, understand and implement the policy, the
Party opinion and policies, legislations of state on the development of electronic press particularly
the local strata, staff management leaders, journalists, media practitioners, especially readers of

thus implementing electronic press to fulfill specific functions of his thoughts.
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CHAPTER 3: SITUATION OF ELECTRONIC PRESS IN VIETNAM AND COMMUNIST PARTY
OF VIETNAM LEADS ELECTRONIC PRESS
3.1. SITUATION OF ELECTRONIC PRESS IN VIETNAM
3.1.1. Achievement
The number of electronic press in Vietnam
To 12-2013, there are 92 e-presses, magazines (20 press and independent magazine), the
number of electronic information of press agencies is 265)
3.1.1.2. Leaders, managers, reporters, editors, technicians
3.1.1.3. Technology ability
Regarding the current state of management, technical operations, the report has provided
additional computer workstations and office activities in service of editors better.
3.1.1.4. Regarding funding, facilities – technical
Currently, with the particular nature of this type of press, the electronic press activities with
different funding sources, a number of activities reported by state budget 100%, perform some
activity reported prescription the income generating or self-funding.
3.1.2. Limmited points
3.1.2.1. The scale and the number of electronic press
Situation of electronic press is away from principles and purposes stated in the permit, the
lack of political sensitivities, and to errors in the orientation information on the electronic press
have a higher frequency than other types of media, especially compared to the important messages.
3.1.1.2. Leaders, managers, reporters, editors, technicians
The members of the electronic press have acknowledged the purpose of collective activity,
but the engine is not completely dominant unity, positivity was scattered, organizational discipline is
not high, there are differences in the readiness to participate in the joint. Among editor, deputy editor
of the electronic press to operate independently with less than 40% had experienced journalistic
activities.
3.1.1.3. Technology ability
Qualifications and technical equipment of the electronic e-press in general, has seen rapid

About the method of leadership
Firstly, the leadership of party in the electronic press resolutions, directives, conclusions and
directions.
Secondly, the Party has led the electronic e-press through promoting the role of the manager i
the party leads the electronic press by the resolutions, directives, conclusions and directions.
Thirdly, the Party has led the electronic press through the organization, officials, journalists,
media practitioners electronics, party organizers and team members in the news agencies,
associations of journalists, the governing bodies and electronic media.
Fourthly, the Party leads electronic media through advocacy, education, persuasion.
Fifthly, the Party has led the electronic press by the inspection and supervision of the
committees and party organizations in the state agency, agency Propaganda, journalist associations,
governing bodies and agencies the electronic media.
Sixthly, the Party has led the electronic press through exemplary political responsibility and
professional ethics of cadres and Party members in electronic media agencies.
3.2.1.2. Limited points
About content of leadership
The firs one is electronic journalism in our country has become an important means of
communication in the field of journalism, but the party is not interested timely, proper; the proposed
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viewpoints and orientations for the development and operation of electronic press is not regularly
and meet requirements.
Secondly, the leadership of the Party and the State in the implementation of state management
functions with electronic media is not close, frequent, continuous.
Thirdly, Party leads electronic press, the governing body, VAJ and the authorities concerned
implementation of the line, the Party's guidelines, policies and legislations of the State of electronic
media can not watch the time, even lack of leadership.
Fourthly, the Party Central Committee, the Politburo has issued resolutions, conclusions, directives,
but Congress Party delegation, delegation VAJ, the government affairs committee of the party, you
need the party of Education and Training, the Board direct staff of the Ministry of Information and
Communication does not advise to institutionalize effective policies and guidelines of the Party and

3.2.2. The causes
3.2.2.1. The causes of advantages
Subjective reasons
The first reason is that the Party has a new awareness of the characteristics of electronic
press and the importance of leadership and responsibilities for electronic e-press, see clearly the
difficulty, complexity, especially the impact of and the market mechanism of the anti-aggressive
enemy forces.
The second reason is that the Central Propaganda Department has maintained regular press
briefings mode to direct, content oriented propaganda; regularly advise and guide the inspection,
praised the good work, rectify distortions, defects in journalistic activities, including electronic
press
The third reason is that the majority of journalists working in the electronic e-press has
shown clearly the responsibility of the writers, well done conventional journalistic ethics, social
responsibility and civic duty, closely oriented Party politics.
The fourth reason is that the coordination between the advisory bodies, management bodies
and other relevant agencies.
Objective reasons
The first reason is that the development of the country and the Party's guidelines and policies,
legislations of state on electronic press to create opportunities for electronic press better.
The second reason is that the scientific revolution - technology, especially information
technology is making rapid development.
The third reason is that the electronic press in the world continuous innovation in the past
years, developing fast, powerful, promote electronic press must renew in our country.
The fourth reason is that the market economy require the party at all level to help e-press for
developing, active and promote ability.
3.2.2.2. Causes of limittaion
Subjective reasons
Firstly, a number of party committees are not fully aware of the position and importance of
electronic media, both positive as well as its harmful effects, or lead to strict prohibitions, or
permissive, loose direction and management.

ELECTRONIC PRESS TO 2020
4.1. FORECAST IMPACT FACTORS, OBJECTIVES AND DIRECTION TO STRENGTHEN THE
LEADERSHIPOF PARTY FOR ELECTRONIC E-PRESS FOR THE NEXT FEW YEARS
4.1.1. Forecast factors that are impacting the Party's leadership for e-news
4.1.2. Goals
Specific objectives of the renewed leadership of the party for electronic –press until 2015 are:
Firslty, we try to build electronic press system fastly, stablely, effcient and consistent with economic
condition, technology and overall planning system of the press. Secondly, we should improve the quality
of information contrent on electronic press in order to complete the political tasks and met the the
information requirement of readers. Thirdly, we should prevents the forces of evil slanders, distorting
policty, the party ’s opinion and policies and legislations of state. Fourthly, we should be create an
environment of equality between legal services in foreign countries and provides services for electronic
press and to ensure safety and security network
4.1.3. Orientation
Firstly, we are continue completing perspective, and have additional policy leading to
electronic e-press. Secondly, we should have strong innovation leadership of the party mode for
electronic e-press, overcoming the tendency excuses, make a difference and lax leadership trends for
electronic press. Thirdly, we are mobilizing synergy and promoting the efforts of organizations and
party committees, the advisory bodies of the party on ideological and culture field and the governing
body state control of electronic press
4.2. THE MAIN SOLUTION FOR STRENGTHENING THE LEADERSHIP OF VIETNAMES
COMMUNIST PARTY FOR ELECTRONIC PRESS TO 2020
4.2.1. Increasing awareness and responsibility of the committee, government, unions,
workers, party members for development and management of electronic press
Awareness of the committees , governments , unions , members of the electronic e-press as a
basis for program development , planning , implementation content and requirements of the Party
leader for electronic press . The current reality , many committees , government , party members are
not fully awareness, due to the position and role of the electronic e-press, electronic press is
considered only one pure propaganda , thereby disregard leadership for electronic media . From
fully aware of the electronic e-press committee , government , unions , officials and party members ,

Association of Journalists for members who are working in the electronic press
Firstly, the communist party, the party group, (Union Party Central Committee of the Vietnam
Fatherland Front, Congress Party delegation, VAJ Union Party, the party of government officials, Party
committees in the Ministry of Information and Communication, Central Police Party Committee,
Central Military Party Committee ) and the advisory bodies of the Party: the commission for
communication and education, the Central inspection Commission, Board of Central office should
uphold the responsibility with the Party, all the proposed measures needed help Politburo, the
Secretariat in leading and supervising the activities of press agencies , leader of the Assembly, the
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editors of newspapers, magazines newspapers build strong bodies, dynamic operation, the correct
orientation.
Secondly, building level team members, especially the Secretary of the committee, the
head of agency quality electronic newspapers to have their political, moral qualities, capable of
specifying paths, Party's guidelines, policies and laws of the State in the regular job; able to solve
problems everyday.
Thirdly, the party committees in electronic press agencies should improve the quality of life,
innovation and leadership style work practices, ensuring consistency and act.
Fourthly, we should organize and motivate staff, reporters, editors and electronic press
personnel involved in the development and monitoring of the activities of party committees and
party members working in electronic press agencies.
Fifthly, we should work associated party organizers to build media clean and strong
electronic with the task of building strong bodies. Innovation, increasing capacity and leadership
concretize the successful implementation of the agency's mission in the critical task of the Party
Committees electronic e-press.
To promote the role of HNB, need to perform a number of the following:
Firstly, we should be strengthen leadership, improve the position, role, quality and performance
of VAJ - the profession of journalism in the country.
Secondly, we should the need to strengthen VAJ to expand international cooperation,
exchange of experience organizing expertise, professional, technical and management reports
electronically with the electronic media major foreign members.

5 years).
4.2.6. Strengthen inspection and supervision of the Party for the electronic press and press
agencies managing electronic
First, we should develop program test planning, monitoring of electronic media to create
proactive, timely, avoiding passive, just checking, handling violations.
Secondly, in the course of inspection, supervision is not avoided, bodies cover the electronic press and
individual journalists violating party discipline and state law, there are negative manifestations, there
public skepticism about the moral qualities.
Thirdly, inspection and supervision of electronic press are not only owning the Central Inspection
Commission, but also the work of party committees, the central commision for communication and
education the Committee of Communist Party in Ministry of Information and Communication and
Group Party AJC Vietnam.
Fourthly, the authorities of the Party helps to check through electronic press activities, working regularly
with the members at the agency in charge of electronic press to grasp the situation, promptly rectify,
treatment of violations.
CONCLUSION
The fast development of powerful electronic press in Vietnam shows that agility of the Party
Central Committee, the Politburo directly, Secretariat and the relevant authorities in the decision to
launch electronic press, a new media types to meet the demands of practice.
Strengthening leadership and management of the press go coupled with the continued development
of the press industry to meet the requirements and duties set out in the new situation. Innovation,
capacity building, bravery, quality, effectiveness of leadership of the Party, the State's management
of electronic press; innovative contents, methods, thinking and leadership styles, management
reports electronically, with "Leadership and management electronic media for development”.
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Regarding to content, the committees and advisory bodies have been active in political
orientation, especially for important issues, complicated, sensitive to national interests, communities
and the whole society Assembly; provide timely, comprehensive, full mobilization process, the
development of innovation in order to create favorable conditions for implementing electronic press
communication activities.