Danh sch nhm tho lun:
!"#$%&
' ()*
1
Superduck_NHD_ k10
LI M! Đ#U
+,-+./0+!$!+1$2$3
/43+"5*678""53/49:;!742
+:9,$<$=1$>?2$@-!$!95A4BC53/4
;-D!959BE+"D+.BCFBG5$2$6
+73/49,$=12$95>$$H$43/4
42+:71"!I"$+J,2$95KJ$=@6$=:9229
FL"5,62$9593/4"0@03
/4$<$=1!95)$M"D+.-316
2$957"53/4$=:K4NB!@167O"D7
167"D
)@F,-P/"B!3+"50+!4QG$R
4<B8$2$3/49=B#7S$TU",97/$)$M
"D+.-30+!$=:3S97/$3/4-D$=
$2099*L1F$R$2$67O"D77"D@L9=-D
$=?H$VG9:9=1$5$W-D$=$>?2$9:$6
$#B!-=-X
J?H$J4$R!95)$M@4U>$7922?H
FL$2$6+,-9!95-3$R3
/4@$DK9+9,
! "#$%&'(&
)*+',)#-&./012' &3
3
Superduck_NHD_ k10
II. Tc động từ cc yếu tố vĩ mô.
16L,-T6$@3U?6@7X=sKZ5@$>+
424B@-t$D/79,-/H)B167O"D95$B4
78""53/4B!U2$959!95-3$R
3/4169A$$B!7@2$95-DNC"6
$RT$R3/47=-D$i2$959"53/49u$
l9="BG5$2$3/4
1. Yếu tố kinh tế
D+.-9=7+vT+#+?H795742+:
$R+.aHX+F-@wB/B!"42@-/"@?H96-$J
)3l$W?H4UG6?M$"F$2$7l-2$F+H$4
9!95-3$RP4N=+)
65652 "789:',9:;3
• Tốc độ tăng trưởng kinh tế VN trong giai đoạn 1990-2008
]<fX"42+:\bbfxffe_6$95X+F-$RP/"
B)[$1F"M$$@6$95X]g G0TU9!bbfxffeB
c@'mdX"6$95X-$@+-6$95X3U?69A$-0"Z"@
9Z3S9"M$4]g G0TU+)9<."X""5X
X"bbf@]g +)9<.$RP/"$i-+)ffyag@09
X"ffc@]g d.9Z9!eyag@X+)eB<X"ffe@]g +)9<
.8$>9!-fcyagd.\KN"`_P8"M$4@
P/"B<9<)2+-z="8${\="8$$=4
J4J_7@X"ffe923J"6$42+:$R,-P/"
$:L="8$$=4J4J?="8$$=4+
G038
<682 "79:',9:=.>? @3$
!6AABCDBBE
X" %"D3U?6 %"D]g s]2 6$95X ]g d.
9A$78$2$96R<"$|G4NPNNB769$"4<
-2B8
)@G6$-?"@"M$)3l$W""!79v
zL-2$"5$/@G5$$2$$$J4"!3
95!+.P/"4969<+"5$5$$9u$G/h
5
Superduck_NHD_ k10
$5$$n"1714<$R"0P4NB4M$49+$2$
$+0-"Z@3$7["89:$!+78$2$96R
P N B4 M$ 9 + $ +0 - "Z }+# ," 7 $l
P4N~N9=@.3l$W9A$)"ffm2+E!4$v
)Gv"!+.9:"Ld9'dL9A$u9ffm
+2E!49<)
•D$i$!9+$2$$+0-"Z@9$2$3$7[
"87!95n""B!2+X$-2$$WB"5
42$!++2+$R1$$J4+-G€N$
$J43$7[2+X(7Npo@$4k4.3l$=:$4M$
7,$2$"u$R9.?6Gn*+)9/!3950P4N$W
$=9po B?+0BG€N$=G'@=$8$3$
.$=4J4@0P4N$W-4.9P'r
1.2. 2FGG!)8
wB/B!"421X"<9UXB)+J$X"ffc@wB/B
cm6"u78B!"42@$2$3/4$W.)3l$=
19529:$6B!"42N$2$+)$R"0,F
+JB88!95"+-N=$@7!95"+-N$R74N
=+)
• Về phía người tiêu dùng
6
Superduck_NHD_ k10
5?6B8@'m.)3l@$6B!B!"42Gn$2$">
19Q4lA4
65H5%IJK)',L7K)
• Lương đã tăng trung bình 19,5% trong giai đoạn 2007-2008.
UB"M$X$J+7vX"+FB!9U7$,?
78X"ff'7ffcxB1X"$M-?HGlQ-!P/"
"M$XB$W$iXB<BABbm7@'m
7?9+"M$X+F7,B+)3H714U>$?6
B/B7FL2dffc92dffe$Ref$D!
95+BO7H$T+#$R,-
M$4XB)3S9.3U$?j3[$2$3$7[
,@+9=$=3$7[G$>7DP07@P4N44
[$9V"!!95"+-N$R"09:3!9A$-2$$R
"0@9+1$BA$4lA4
• Cơ cấu chi tiêu của dân cư
g1B/"89UJ$RU87)$M9;?5$R
^+0??2%6$9Z$$)$2U+)$<z
2LT<2$8$X"?=$7+>!4$>€+GN?9Z+>$+
"5GM$+7,?H4U$J4)3l+)e8$@78?6B/>2N
mQ$)$2U\B"+v?6_
2 MG'?$38
H$4V"79;6-D$; m ]D fm
;6$=$;@6$B27$2$$J
->$>$-2$
m Viễn thông 1%
%<2@3k4 m PX=7+> m
,9/@8$7$2$$4>X
BA-2$
m ]23[$ bm
;9!$@G3[ m -2$?! cm
aM$-zN em
bcf+/.@G0TU"X"Xbc0.wB/X3U?6+
.-bbbxffbB@mdX"
H$?HP/"B"5+.,"X+5B81+
8$"8$i$=>Z$$J43$7["!D@)-D$i9678
P4N"$v78,Z-2$@0P/"TB"5.+5
B8
D5D5%IJ#: > OPIJ,75
P/"/9Z$J"3M.-&$$J3U?6+E7$:?
.-&}3U?67~xM$B?6.+95QB95X@?6.?6
4[5$"U9A$$B"5$5$P/"42+:"!"Y
678$<$<D+$D7/$?YXB)+JB8924
M6$<$-2$@P4N?Y$<$=$3$-N6
J
56-2$$<4TU"B+095#$7J•"+095#$
7JX)@+‡+)$<$R-2$7,?4V"3$7[$B8#
)$<"!"03l$<$=,/>$7>XP>3[
P4N9Z$+"*?4V""8]/"8
D5H5/#QR$#5
ˆ6F+‡9678$2$3/4!95+
17l9BC8!^v9678P4N0/P4N9Z4R
?=ffm?6/+)T6$9;.-C-78ff962$T6$
H$)3$7[+"\$:7l_8<$2$8$+)8
D5S5%#8P>&O3IG.
P/")9$=$>?2$}"9$i)$="58
$~s+‡+B3U?6P/"?YX$"B!+$R$2$
3/4FP/"$W$=K8"
10
Superduck_NHD_ k10
3. Yếu tố chính trị - php lut
^W6GJ-&3/4-2$+,-@P4N4
-F95$3$9X-CB!D$$2$)G++8$
• Nhà mạng không được khuyến mại qu 50% gi trị thẻ nạp
+8$}$B6$~-"!E!4$R$2$"!.7LT@
^[$…$"!\`5^D_7L$=7XG)$<$2$3
/4395-D9A$-"!7AT2fm2+E!4
Ưu điểmh+2U+BZ4>)7D+JB8
Hạn chế:]"-"Z9678$2$)G++8$@9,$•
-2$"5T9X$8$395+.9:"/95
?YB""$<)3l96783$7[D395
• Đình chỉ pht hành sim đa năng
UBap3"!395$J4+)$$2$$R9!BC9:H$/
7/$9X-CD$-2$"ap"8`)$!9=ap$v$=
$M$X!4,$$2$)G-2$"-D$<4"E$ap9
X$=-h"53l9:N#G0.@"53l9:!4,
$-2$72$2$B!=9)/$M$X
9X-CD$Rap9X9G,$R9!BCBA3[9:9X-C
B!$$2$ap-"ZP0"B<->$!ap"8!4,$
$2$)G-2$@$R$2$ap9X9,9A$F4<+X";
J9
+`59,43L7/$u,7-$R
$R9:"3$-->$!u$9X-Cap$D$$2$)G
"8;.+?2$?F31B/D)G++8$@-)
T3L$$J43$7[78$2$)G9X-CD-D$>K2$
N-T+$R+`5@/<$2$"!9Z
12
Superduck_NHD_ k10
9X-CD)G$cfxefm-2$$R"0@$=97bfm
)@?6BAD-D$>K2$3$R9:"3$H9X-C
+;G2$-2$?j3[7S$v+JB8H$/@-2$$=
:"ap9Z9X-CD+J33FGJ$M99:"G2ap
9Z9:K+1+.A474!"T9$R424B,9vz
P4N4$=,4241+!95$R"09:7Lz
"Z$<$R-2$@7LUR9$2$T97,B424
4. Yếu tố văn ha-xã hội
-D$i$2$-"$2$7X=$W9,6
J$+n@7X27LB"[$)@7LB95BH$$R?H42+:-KZ
52$95$R7X29-B?M$+5B874M$!4+
1X"+8$9U9?6-2$$+n?j3[9/!)9u+BM
Q@$=OB#$?0-D9A$?j3[395@0/,G$
4[9Z9;C$$$2#@/$v;+)+.?j3[3
9578"[$9>$TBC$$2gM$9A$?H9QU"BC$R$2$
G$4[@P4N9Z!$5$=)"-2$@L9="F)"3$
7["84[$7[+)$#$?sa7)
5. Yếu tố khoa học công nghệ
D+.^D/:/?H9Q$D/9X6$@1
$5"87D!@U?2$)$M742+:B8@7?H9,T2+0
9Q$D/$B"!5BH$BAT+#J@9
0$5$?6$R$.B$D/
^D$5$$!+7,$D/"8-D19"G$3
/442+:+)+."$vB"9QG$J$R?H$!+
!<7D^G;"$2$/69.+,3S1
@7D@$5@+!"42?=\`a_@/6G:<"@$6<"3S
14
Superduck_NHD_ k10
$24!<9A$77-2$GF$2$g!<7D
)@-+.7D42+:"!"Y/@78?6BA
X$2$/6G-t@+!"42?=$R$2$gn"924M
$<$$$R.3l@0-D9:KU3H@B*49u1!
<GG„4@7"5G2$6BZ4>+9<7T
!$$?F!<"89A$>9
"F+5+-7H$",@939,-/90-DBA
0$WF+J,87/$B*49u$2$+!"42?=‹-7H$
",@9@7/$B*49uB+J-=-X1U+J,$7/$3
$:@B)9D--DH$9A$89:$X"?=$-2$‹$2$
7l$07/$+,D$Wu4,-=-XF-7H$9;
Gn@"!+,GB12$95>,9ZF97/$
$$J43$7[$RP4N@3*"G*9A$-=-XP4N9Z
BD)$M7j/"144249:-*$4[$H$/$
BA$"0P4N}•DL7K~@2X"ffe@
^DP4N9Z46A478PD(^$>M$-+
7X4v9!3/P4N!(^78"[$)hP4N?YBD?2
$2$lPD(^7`9/i(^U$$JBA4[$
7[@$X"?=$-2$@9V"!/0$RP4N7"
8$.?j3["5"!9/!3956$7,$JBA4[$
7[7$JBA3$7[H$/6$D2$$X"?=$-2$@46A4
U$$JBA+!"@7l4R?=7$JBA"!`n1!
95$R"0@9!3/P4N!(^B$<6DB)B!$1
$2$KZ7l?U@7lK@4[$-•9/70P4N
"Z"Z-DL7K89;G$2$3U5$+)9Gi
16
Superduck_NHD_ k10
III. Tc động từ những nhân tố vi mô.
1U67"D9A$KN"B1U6G)+@u$G)
+4!"7<@B1U62$95+H$49"3
/4•2$781U67O"D@3/4$=:U2$
95A$B!96781U6N""6$RT$R3
/4PJ9,B3/4$=:M$99*?H2$95L1
U6B6KJ@9:L9=$=1$>?2$9,$iA4B>
+fX";@P4N9Z$=1$>?2$3[$
5$W9,$iA4B>781-=-X32$95L67"D
FhU65$7,7X2@U6">$JKZ5@U65$7,
GU@U65$7,U"BCP4N9Z+J$D+BO7H$
,9Z9A$$M"GnH$P8$>?2$)$M99*
P4N-DLU$?6BA-2$$W3$7[$R
"0
ddffb@ ! (+PN" GBN Š•+3? ffe \PŠ
ffe_@P N9Z$>M$9A$GQ$M$$5$+}!3
95$=3$7[4!6J~3G!9#$!4$>Ž$4GBNG0$#
UBKM92$R-2$$7+v)4$RP N
+$BA$$$J41/>$H$J$.?j3[
2?@$W1"!-2$!P/"@P4N9Z7
9u44"5-=-X+JB8L4>1)G@"N9,+
$R`5Ds+,D@P/"7SBD+0+!?)B!"
42)G9ZB)9fm@OBGz+$4>Bff9;09ZBZ
4>f9;$)GaH$="u$R)G@"54<B"X
4<$RP4N@)F$R=B!+<"+#4<+X"
4<"B!P4N496"u787/$Gz+"5$4>B89:
D1)G+-B!-D9A$$4>+-$4>
18
Superduck_NHD_ k10
X1B!-D9A$BL$4>9=9Z-$BA$R
P4NGF
: T -= -X @ $l 78 ?H G/ 424 L 4> ^>
4R@P4N9Z$=1G/42496781)G)@
3?H$!+1$2$"!+$5$$++.@B)
[$9+1-"ZJ43S-?j3[)G"8@00+!)
G7S4[$X@6$95X$="H$?H@$=:=+n0
+!)G+B7SB$XG/$RG57D
2. Đối thủ cạnh tranh.
1?M$k4L4>$2$96R$!+BD!+$3/4
395B8G*9<"F$3$B8+)"u+<)BPNNB"
$8$"!@-kG€N7P4N"N^2$g?9=B)[$
-"ZB8^@PNNB7G€N"F+54<F8a@aP
a-$UGn"u+2$8$@PNNB7G€N$v"F$3$B8
G€N7PNNBB)[$+"*3$7[53"89#$G2
"GBN@0"99:"3$7[PNNB$v$+#9u$G/7$X"?=$-2$
)@+#U"J7SB$5$$!9]G9A$}^2
$RG]~@P4N9Z9+8$9=9<+F"!9<)$$J4
3$7[]@$>M$7dfdfb
D5D5%&&# ! O_%"P'P
`$!&#-5
^$9/!3959<)KJ/!P/"79<1X"
bf@923J"5G8$u$PDP/"@N9=B1
"!$$J43$7[7D395+9.^$9/!395
9"5*G=78".3UGF?H/>$$R=@"$>"5
.$=:?j3[$WB$,"5$$@$W9;O787/$#
?j3[)""53$7[395,$W9;O787/$@9/!
20
Superduck_NHD_ k10
$699A$?j3[>3<9@JB789u$9:"+8$9U$R9/!$6
90B-D:"9K9A$:-*$4[$A$9:"@/$2$
"!7D9Z)$M797M3[}^D/395
-D3U$9/!$69~@N9=-?j3[3$7[@$$9/
!9:G$=:?j3[1>X$G$R"59/!395@
N#@=$=:*$$1"2395-2$
/FP/"$=$$J43$7["!9/!$69
-D3UBŽPNBN$"@PNNB@P +9=@P $$J4]4NB
9/!395-D3U?j3[?=395$RP4Ng$7[9Z
=44<X)"1)G?j3[P4N)]4N$W
9u4?H$!+LŽPNBN$"7PNNB
#$i$<"5$$9/!z$=:H$/1$D7/$$R"0L
9=@P4N$=:H7-X$!+78$2$"!
-2$@X4<79"G3+:N-!$
3. Bn thân doanh nghiệp.
+9!$!+-6$B//!@7/$$2$3/49
+$2$$>?2$$!+9=7+vT9+7/$$"BO
+.=$=:B$>?2$"2@-"!@$>?2$$X"?=$-2$
r)9:$=:9!9A$$D+$2$$3$9=$<8
"567D$lT+#9=B?H-A4XC?H9;$$R$
3/4G54+3/49,9=7+vT+#+
L-U$RT2+0L?KJ@$8-U)[g9=?HB)-1
$2$-UB7D$lT+#L9=4269-X?‚$=$R3
/4
H5657G,5
X"ffe3$RP NX"ffe9!<fffw9;@X
m?78X"ffcP N9Z42+:)"c@+/)GH$@U
22
Superduck_NHD_ k10
Q?6)GH$9!95+)"!B'+/IXXBH$"!
B8J49D?78X"ffc
7,"BH$$>$RP4N-2"!783<
fffw9;@Xm?78X"ffcP0P4N$=-X$!
++JB8+)+.""57>3[$[:BP4N9Z$>M$$=
9A$J4k4-33$7[]FP/"+.8:9!
9A$J4k4P4N9Z4Gz+wyag9<:/TU"
9!9A$]9:42+:3$7[$$J4$-2$7X3
H5D5ZcK&5
P4NB"5+1"!9/!395B8J7$=7l
4R?=+5J!P/"P N4R?='d'i@46P/
"7-6$:7lT6$78'fT6$@7lBZQ+)
/@P4N78+)f?4V"3$7[93!@$$J4$
+."53"[$$2$?4V"@$=,BH$#Ja4V"$R
P4N+J93!7,$RB!h
24
Superduck_NHD_ k10
Sản phẩm
Vinaphone
Sản phẩm
Vinaphone
Vinaphone
Vinaphone
Vinacard
Vinacard
VinaDaily
VinaDaily
VinaTest
VinaTest
VinaExtra
VinaExtra
Gói cước gọi quốc tế
Gói cước gọi quốc tế
Vina365 Vina365 Gói cước HSSV-Talk EZ
Gói cước HSSV-Talk EZ
Bộ hòa mạng ALO
Copyright: Tài liệu đại học ©