






 2017


 2015



 2015




.

           





 



 -



            





 


 



DANH  i
 ii
 iii
  1

 DOANH 4
1.1  4
1.2  5
 5
1.2.2 





3.1.2 





, 



 43
3.2 











 2012 
2014 44
3.3 






 GÂN
2015  2017 61
4.1 




 61
4.1.1 







 61
4.1.2 



 65
4.2 












 





 73
4.4.1  73
4.4.2  74
4.4.3  74
4.5  75




 77
 79

i



STT



11
TCTD

12
TMCP
 ii


STT


Trang
1


 30/6/2014
44  50
2



52
3


 30/06/2014
56  57


29
6
1.6

33
7
1.7

33
8
1.8
Ma 
34
9
3.1

43 1


 



xem xét.
        
 

2017
1.2. M
Lu h thng hóa lý thuyt v xây dng chic kinh doanh
ngân hàng. Tác gi s d phân tích các ch tiêu tài
chính trong hong kinh doanh t
s h thng lý thuy vào ngun s lic thu thp và
thông tin trên th ng tài chính ngân hàng, tác gi s xây dng chic
kinh doanh tn 2015 
2017  xut mt s gii phác mc
 ra trong chi

          
 2014) ?
 
 2017?
             
           
 3
  h nào là

Oceanbank?
 


            



 
              


1.1 Tng quan tình hình nghiên cu
Thi gian qua, xây dng chic kinh doanh ngân hàng
 c rt nhiu tác gi nghiên cu. Mt s bài vit, lut
nghip v  o và dành nhiu s quan tâm t các
nhà qun tr ngân hàng.
Mt s bài vit, lu   xây d  ng chi c kinh
doanh có th k 
- Yu t ngun nhân lc là v mu ch thành công trong phát
trin hong ngân hàng bán l ti Vietinbank nói riêng và ngành ngân hàng
nói chung (Nguyn Hc khác bit hóa cho hong ngân
hàng bán l.
- Xây dng quy trình  nh mt chic kinh doanh ngân hàng
(Huyn Diu và Dic và qun tr chic trong hot
ng kinh doanh ngân hàng). 5
- T ng áp dng công ngh thông tin vào ho ng ngân hàng
nh th cnh tranh so vi th cnh tranh (Nguyn
c cnh tranh hiu qu cho ngân hàng bán l.
- Xây dng  pháp xp hng các t chc tín dng theo chun
CAMELS (T      ng kinh doanh và ho nh
chic kinh doanh t.
Các bài vit, lup, khái quát nhng thông tin v xây
dng chic kinh doanh ngân hàng. Các tác gi  ra
rng mt ngân hàng mun phát trin bn vng cn phi xây d  nh





.
C













































 , 















(G.Hissh).





























 (Alain Charlec
Martinet).



















 

. 









: 

, 





, 











M

























(5  10 ) 


 
. 7


























 , 










.
-  , 

 , 












, 



, 










.
- 
















. 











.
- 



 
 ,  , 






 . 












, 






















04 



(1.1):
8











 . 



,
 



.



, 





















 . 











 , 
. Trong kh

, 
















. : .
- 



:
 
 
























, 





:
-  : , , 




, , 





















- 












.
- 
- 

 

























nh






, 



















. 










.
























- 



  11
  


. 























; 



, 
- 
 . 
: 





 ;  ; 


;  , ;  ; 


; 
- 



 






 . 




: 

/



 

; 





 , 
dân; 



; 


















 
















, 








, 









.
 








.












:

Hình 1.3: Mô hình Five Force
 






, :
- 

, 







.
 







: 



















.
 

















.
- 

, 















 , 











 ,






, 



 . , 










:
  , 






.
 hi.
 , 

















 , 































. 








































. 
 : 


,  , , 14
,  , , doanh






, 

, 

, 






 , . 



, 





























, 

, 

, . 















, 



: .  , 



 ,















, 







 ,
 

.  , doanh
















 . 





 

 . 
















 , 




















.
1.2.2.3 














 












. 






  . 



, 

































, 
















 , 








 , 






t,





 ,










, 



.


















. , , 













Trích đoạn Quản lý (Management) Thanh khoản (Liquidity) Những hạn chế tồn tại trong hoạt động kinh doanh tại Oceanbank Môi trường kinh tế ngoài ngân hàng Môi trường trong ngân hàng

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