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Copyright © 2011 Terje Sannarnes Consulting By Terje Sannarnes Terms of Use: This e-book may be freely redistributed provided it is not charged for,
is delivered Intact and unedited, and All links and References remain unchanged.

Copyright © 2011 Terje Sannarnes Consulting

About the Author
My name is Terje Sannarnes. Born in 1975 and live in Kristiansand, Norway, together with
my wife and 3 kids.
I am a self-trained and self-claimed expert in Search Engine Optimization and Article
Marketing. I add quality content to the World Wide Web throughout my several web pages
and my increasingly popular FaceBook fanpage.
I’m truly thankful and humble for the honor, you show me, just my being a reader of this e-
book. Thank you!
If you want to get to know me better, I have made a hub about me
To your success
Terje Sannarnes
Professional Internet Marketing Coach
+47 40220966
Skype ID: marketingroyalties
Connect with me:
2. Have a business idea. If you feel that you have many brilliant business ideas, be sure that
there is not a moment to be lost. Just stop hesitating and go ahead! Remember, you business
idea has to be unique and innovative.
3. Create a business plan. An online entrepreneur is recommended to perform the detailed
marketing research before to launch any business. Don’t hurry up! Study your market
properly in advance. Try to understand your potential buyers and their needs. Estimate the
level of competition that takes place in your business.
4. Product quality and customer service. These two important parameters should play a key
role in your online business. Remember, your customers will agree to pay even more if you
provide them with premium quality of products and great customer service.
Terms of Use: This e-book may be freely redistributed provided it is not charged for,
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Copyright © 2011 Terje Sannarnes Consulting

5. Hard work. Even if you have a brilliant business idea, be sure that your project will never
be effective unless you work hard. Do the best to promote your online business and develop a
brand name effectively. If you are an industrious entrepreneur, who likes his business, be sure
that all your efforts will definitely be crowned with success.
6. Be up-to-date! If you wish to succeed in your online business and leave all major
competitors behind the scene – always go ahead! Improve your entrepreneur’s skills and
implement the most innovative solutions into your business! Make your online business as
competitive as possible!
7. Hobby is not a business! If you are going to become a successful entrepreneur you should
know the difference between hobby and business. If your web project is just a hobby for you
it will bring just a pleasure. However, if your website is online business it has to provide you
with a good income.
8. Responsibility! When working for somebody your responsibility is restricted. But
everything will change when you start online business and become an entrepreneur! Get ready
to take additional responsibility for employees, business development and marketing

Descriptions of Meta tags should be created correctly and include the necessary keywords.
Special attention should be paid to such Meta tags as Title, Keywords and Description. The
length of Title should be 50-80 symbols, the length of Keyword should be up to 250 symbols
and the length of Description should be about 150-200 symbols. Try to put the most
perspective key phrases at the beginning of Meta tag’s text.
17. Internal link structure. When building internal link structure it is very important to
insert key phrases into anchor text. Remember, each web page has to be available within 2
clicks.
18. Html code errors. It should be noted that errors in html and programming codes may
have a negative impact on search engine rankings of a website. So, it is better to find and
correct them as quick as possible.
19. Writing website content. Keyword rich texts and articles placed on web pages of your
website may help your online recourse more relevant to its main topic. This will definitely
result in getting additional targeted traffic from search engines. The length of texts should be
between 300 and 500 words. The most optimal keywords density should be about 3-5% for
phrases and up to 6% for separate words.
20. The number of keywords. It is impossible to optimize a website for all keywords and
key phrases. Thus, choose the most perspective 10 keywords for beginning and when your
website gets in top for them in search engines this list can be expanded.
21. Local requests. When performing onsite optimization for websites it makes sense to
specify all the names of cities, countries and states related to your business. So, for example,
you are not ranked in top 10 for "web hosting services" phrase you may get top positions for
"web hosting services NY" or "US web hosting services" keywords. Thus, don’t forget about
using locations.
22. Pay-per-Click advertising. There are highly competitive keywords for which it is
difficult to get top website rankings quickly. The process of search engine optimization for
these phrases may take several years. Also, SEO services are an expensive solution. However,
PPC advertisement solutions like Google AdWords and others can be always considered as a
good and cost-effective alternative.
23. Offsite optimization. This process of offsite optimization implies increasing link

SEO-friendly content. Online blog is an ideal way to interact with public. So, provide your
potential clients with valuable tips, keep them updated with the latest news, etc.
31. Social networks. Popular social networks may provide your website with additional
incoming links and become a powerful source of traffic. Develop your online community by
adding friends to a profile, participating in various groups, etc.
32. Forum posting. You can increase link popularity of a website by participating in
interesting forum discussions. Members of some online communities are allowed to add link
in the signature of a profile. You can also insert a link to your website within a forum post
when giving helpful recommendations to users. Also, it is a good idea to insert key phrases
into incoming link text. Choose interesting and topic-related threads which are relevant to
your online recourse.
33. Commenting blog posts. High quality incoming links to a website and targeted traffic
can be obtained from commenting posts of popular blogs. Select interesting posts which are
actively discussed by users and leave valuable comments on it. Don’t insert keywords into
Name field! As a rule, such comments are usually considered as spam and deleted by
moderators of a blog. Provide users of your blog with valuable information only – helpful tips
and recommendations.
Terms of Use: This e-book may be freely redistributed provided it is not charged for,
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Copyright © 2011 Terje Sannarnes Consulting

34. Reciprocal link exchange. Link popularity of a website can be increased by the help of
mutually beneficial reciprocal link exchange. So, if you see topic related online resource with
high Google PR and good SEO parameters it makes sense to offer its owner reciprocal link
exchange. However, doing reciprocal link exchange you will give the part of your website’s
popularity to other online recourses.
35. Keywords in title. Keywords and key phrases provided in title of website play a key role
in the process of search engine optimization. The point is that title is displayed in search
engine request. It is the first thing that people pay attention to. Reading the text provided in

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Copyright © 2011 Terje Sannarnes Consulting

.net, .info and .com websites. However, it is very difficult to get an incoming link from such
online resources.
45. The number of incoming links. The more incoming links your website has – the better!
But special attention should be paid to incoming link text and the quality of referring sites.
Sometimes 10 incoming links from high quality topic related online resource provide better
effect than 1000 incoming links from randomly chosen websites.
46. Text surrounding an incoming link. Words surrounding your incoming link are also
very important for search engine optimization of a website. This text helps search engines to
make a conclusion on relevance of website’s back links. Also, some search engine bots
analyze this text to distinguish natural incoming links from purchased ones. It should be noted
that 2-3 words before and after incoming links are suggested to be the most important for
search engines.
47. The age of incoming links. The older incoming link is – the better! Also, search engines
treat suspiciously to a quick increase of incoming links to a website. This factor may signalize
either about purchase of links or spam.
48. Affiliate programs. If you are an online entrepreneur doing your own online business you
can benefit significantly from launching an affiliate program. At first, you pay for generated
sales only. At second, you have an opportunity to obtain high quality incoming links from
topic-related sites for free. If you are an owner of popular web resources it is also possible for
you to benefit from affiliate programs. Just chose online businesses related to your website
and start getting additional income!
49. Mutually beneficial partnership. It makes sense to establish mutually beneficial
partnership with similar businesses. If, for example, your company offers domain name
registration services you can establish mutually beneficial partnership with a web hosting
provider. So, you can benefit from reselling somebody’s hosting services and your partners

So, do the best to offer as many products as possible.
54. Invest money in your business. Many online entrepreneurs are afraid of investing money
in their business. As a rule, this slows down the process of launching a new business
significantly. If you feel that your business idea works effectively and all your investments
will be crowned with success – invest in your business right now!
55. Be the first means to be a winner. This rule works perfectly in online business as well.
As it is known, pioneers and innovators are provided with significant advantages in online
business. It is especially important to be the first in online business when it comes to such
things as website promotion and brand development. So, do the best to be the first in your
business and make it more competitive!
56. Customer reviews. When buying products many online shoppers prefer to check
company’s reviews in advance. It is very important to get respect of customers from the very
beginning. So, do the best to obtain positive reviews of clients and establish a stable brand
reputation at the market. Customer satisfaction is a key to success of any online entrepreneur!
57. Website usability. Your website has to impress its visitors with comfortable graphical
design, proper functioning and an easy-to-use structure. Your professional attitude to online
business and potential customers has to be obvious everywhere!
58. Work report. It is a good idea to provide clients with the detailed report on work
performed. Clients always like to see what they are paying for. If entrepreneurs can prove that
their services or products are really effective they will easily get customer’s satisfaction!
59. Brand development. It may take years for an online entrepreneur to create a well-
recognized brand for an online business. But once your brand becomes popular at the market
it will begin to work for your business.
60. Customer support! Fast operating and highly effective customer support may play a
crucial role in your online business. Remember that support system of a serious online
business is available 24/7. All questions and issues of clients must be resolved immediately!
Show your clients that you are always at their disposal and you will be rewarded for this!
61. WWW or without WWW. An online entrepreneur should understand that
www.yourdomain.com and yourdomain.com are different websites. So, once you launch a
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discussion forums. When new visitors come to your website and see no activity most likely
they will leave such an online recourse in a few seconds.
67. Negative results are also achievements! To err is human, but many online entrepreneurs
get into despair after failing their first web projects. Most mistakes made by entrepreneurs can
be explained by the lack of experience. All entrepreneurs make mistakes in their online
businesses. But the main benefit of these mistakes is practice. Just analyze your mistakes
properly, learn a lesson and make the correct conclusions. Acting in such a way, you will
manage to avoid the same mistakes in the future!
68. Stop in time! Sometimes it is very important for an online entrepreneur to stop in time. If
you work hard and your online business doesn’t bring desirable results it is better to stop! Try
to change your business strategy in the right way! If your new business plan doesn’t work as
well it makes sense to stop and try to realize a new idea!
69. Communication with successful entrepreneurs! For beginners it is very important to
talk with online entrepreneurs, who have already managed to achieve success in their business