Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
I. Operation and Theme:
1. Current operation, theme:
Au Lac House is a restaurant that belongs to Au Lac brand in Hanoi. Beside
Au Lac House, there is also Au Lac Café on Ly Thai To Street. Being different
from Au Lac Café, Au Lac House focus on serving foods as a restaurant. The main
cuisines here are Vietnamese, especially northern foods. This restaurant is one of
the fine dining restaurants in Hanoi. The target market is Western customers, the
rest includes Japanese, Singaporean and Vietnamese … Au Lac House’s theme is
inspired by the French architecture in the combination with Vietnamese way of
decoration. It makes the restaurant an antique and unique style comparing to other
restaurants in Hanoi.
2. Location and guests:
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Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
Located in the central of Hanoi, Au Lac House has many advantages to
attract guests and promote the restaurant itself. This restaurant is on 13
th
Tran Hung
Dao Street, Hoan Kiem District. It is not too far from Hoan Kiem Lake and it is
quite near some luxury hotels like Sofitel Metropole, Hilton Opera, Melia … It
takes only five to ten minutes from those hotels to come to Au Lac House, it must
be a point of vantage if the tour companies or tourists consider several restaurants.
Besides, there are some companies and office buildings nearby the restaurant.
Therefore, if these companies need a place to negotiate and discuss with their
customers or partnership, Au Lac House may be a reasonable choice. Although Au
Lac House is located in the central of the capital, it doesn’t mean that the street in
front is noisy and polluted by the motorbikes and cars. The place where Au Lac
stands is really quite and the restaurant can guarantee that any guest at any moment

The decoration, color, lighting, music in Au Lac House at any moment
always make the guests a warm feeling and truly relax.
4. Utensils, equipments, wares:
The utensils, equipments, wares that are being used in Au Lac House are not
so special. The most noticeable thing is that the bows, dishes and some other things
were printed with the restaurant logo on them. That will impress the customers a
lot. There are nothing made of silver or gold glided. Everything is standard but no
more. For a fine dining restaurant, those things are not quite fit. The owner should
invest more money in order to improve the quality of service.
5. Employee: Uniform or costume:
The employees in Au Lac House use different costume depending on the
different positions. The waiters, waitresses, cashiers wear white shirt and black
trousers. The supervisor of each division wear white shirt and black trousers as well
but the shirt must be stuck in the trousers. The uniform in Au Lac House is suitable
for the operation and very polite.
6. Foods and drinks:
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Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
As mentioned above, the foods in this restaurant are Vietnamese. There are
nothing but Vietnamese cuisine. It is a good thing that Au Lac House focus on one
kind of cuisine. But on the other side, this is not flexible and not so fit with the
theme. The drinks list and wines list are excellent. There are many choices for
customers. The prices for foods, drinks and wines are reasonable for a fine dining
restaurants
However, to improve the quality and quantity of foods, Au Lac House should
add some more kinds of Western cuisines, especially French cuisine. That will
definitely make the foods menu more fit with the theme that is a combination of
French style and Vietnamese style.
II. Layout and Design:

This area is smaller than the first one and includes a kitchen and a room.
The kitchen is not laid in restaurant. It is located behind the first area. This is not
convenient for staff to serve guests. Specially, when the restaurant is crowded, it
takes more time for staff to run from this area to another one.
Next to kitchen, we come to the medium room which includes one table for 8
people and 2 tables for 4 people.

Beside two main areas, there is also a large corridor with some tables for 3 or
4 people. When guests choose these tables, they can fell more comfortable. They
can enjoy the fresh air by plans and flowers which are laid near tables.
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Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
So there is a variety of seating arrangements in Au Lac restaurant. There are
around 22 tables. The number of tables for 3 and 4 people make up 54,5%, table for
2 people is 18,2% and the number of tables for 5, 6, and 8 people make up 9,09%.
With this arrangement, it is suitable for target market of our restaurant. Because the
customer often come in groups of three and group of four. They are business man
and they choose our restaurant to invite their partner. Besides, in some special day
such as: Valentine and woman’s day, many customers come in pairs. So 18,2 % of
tables for 2 people is suitable.
The area of this restaurant is 700 m
2
with 22 tables. There is a lot of free
space for transfer. So both staff and guests fell more agreeable. The staff can serve
more fast while the customers can fell more comfortable with private space.
There is no smoking and non smoking area in Au Lac restaurant. This is
disadvantages of our restaurant. Some guests do not fell comfortable to smoke
cigarette here.
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