THỰC TRẠNG XÂY DỰNG THƯƠNG HIỆU TẠI BƯU ĐIỆN THÀNH PHỐ
HỒ CHÍ MINH
 Giới thiệu về Bưu Điện Thành Phố Hồ Chí Minh
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P. Tổ chức Cán bộ - Lao động
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P. Nghiệp vụ
5 Bưu điện Trung tâm- BĐTT Sài Gòn- BĐTT Chợ Lớn- BĐTT Gia Định- BĐTT Thủ Đức- BĐTT Sài Gòn
4 Bưu điện Huyện- BĐ Hóc Môn- BĐ Củ Chi- BĐ Bình Chánh- BĐ Cần GiờTrung tâm Dịch vụ bưu phẩm tích hợp
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Tác động trực tiếpn Nhận diện xây dựng thương hiệu cho Bưu Điện TP. Hồ Chí Minh
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CE+o1${./$:T0++8U
ZZ${:QUCE+9+7=5+2+=i+
9+/
Về lợi ích của việc xây dựng thương hiệu:








 







t
u
nI;
v
5

_D#:QUCE+9+"•
3p;70C/+2+QUCE+9+./7oQ>
#p7J/2V+./::/+>7$C/+pQ>#
70Yp:QUCE+9+=8
/++€1BXBa:Z9"8;Y5+J/;2Z:J1+>
Bảng 2.1. Đầu tư của các doanh nghiệp Việt Nam cho thương hiệu
Tỷ lệ đầu tư/doanh
thu
DN tư nhân
(%)
DN nhà nước (%)
‚5+p & ,
)pCT%ƒ %, -n
)pH%*'ƒ ' &
)p2;'ƒ , n
6+I„E>~g2C/+:Za+EQUC+*J1+D>9+
…8''-
ApQUCE+9+ D1+2;9+$`8."
pCT%ƒ8B5+p"7†/8&ƒ$:TC/+U:
,ƒ$:T>C/+T6+;U./†p`CI
 9+7TYD0>+pX8>C/+:hfC|C€2+
5+>7/2B +:J1+>8Q 7U9p
 „/+/EG:Z9+8/D"DKpQUCE+H
U
 6ZC/+:hQ>#7?;+K=82T7K8
";75QUCE+9+
6+I!12#9++X/*^b":E4*6c$+‚;
60''
X7Ap/QUCE+9+F
d=Ap7J/2V+./>5+:2+QUCE+9+

:+2;+=o>J=8:H/G7€+BC/.E
./7o8:H/+;;@+:Z70:e+B"7=82V+G7foD;
2+o1./7/+C>+:ˆ<B./f/
+2a7a7#]
6\7U+/9j/`+C#:?817D1$9p./B>
+8dpU+/J2oB/>81"Bl
8p2/+D#$+7>7X"D#3TJ"U7QUCE+9+
d7/+=Z7B>+HC#:?7o
/8X"9+B>+2+:+
TZ;U7:Z`+82+E+/C#
 !"#$%