Chapter Thirteen
Chapter Thirteen
Translating e-Business
Strategy into Action:
E-Blueprint Formulation

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Introduction
Introduction
E-Business blueprints the missing link between
strategy and execution
An e-Business blueprint is the whole fabric of
applications, processes, and services that shape
and sustain customer value
e-Commerce
Value Proposition
What is the customer
looking for?
Strategy Formulation
e-Business
Application Foundation
What applications are
needed to facilitate value
creation?
e-Blueprint Planning

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Focusing on e-Blueprints, Not Single
Focusing on e-Blueprints, Not Single
Projects
Projects
Today, e-business projects being treated the same as any
other initiative
–
Each e-effort undertaken as one project at a time
–
No forethought of achieving economies of scale and scope
or shared resources
–
No shared strategic vision in place
–
Mergers and acquisitions compounding problems
Causing serious app infrastructure problems
E-business blueprint planning hurdles
–
Lack of political will
–
Departmental resistance giving precedence to individual
projects over enterprise-wide need
–
Microsoft alternative to single-project mentality highly
successful

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Why some companies stagnate... Why some companies grow...
And next
year?
You are
here

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© e-Business Strategies,
Inc.
Beginning the e-Blueprint Journey
Beginning the e-Blueprint Journey
e-Business
Design
Customer
Drivers
Technology
Drivers
Organizational
Drivers
Business
Drivers
e-Business
Aggregate
Blueprint
Individual
Application
Framework
Projects

To Patch or Not to Patch
To Patch or Not to Patch
Three challenges when deciding to patch or not
to patch existing infrastructure
–
Integration of existing infrastructure
–
Building seamless infrastructure on a fragmented
app base
•
Front-end experience for customers must be a
seamless, well-integrated service delivery
platform
–
Knowing when to walk away and start over

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© e-Business Strategies,
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Evaluating Your Company’s e-Business
Evaluating Your Company’s e-Business
Blueprint Process
Blueprint Process
Red flags indicating e-blueprint process in
trouble
–
Platform projects take too long
–

What set of framework projects do we need to
initiate?
e-Blueprint Facilitation
Make a Business Case
for Action
e-Blueprint Execution
Tactical
Implementation
•
What is our chosen path?
•
Are we following our plan?
•
How do we keep the plan relevant?
•
Who develops the framework business case?
•
How can frameworks be aligned to achieve business
goals?
•
Can we make a compelling case to decision makers
about the need for change?
Key
Objectives
Action
Plan
Feedback
Feedback

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