A Complete Guide to
Learn every tool and trick necessary
for getting found by your future customers.
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BUSINESS BLOGGING
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It’s a fact that 44% of online shoppers begin researching products with the help
of a major search engine1. Achieving a high search ranking is critical to being
noticed by your future customers and leads:
75% of search users never scroll past the
first page of results
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, and 60% of traffic
goes to one of the top three web pages
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.
Google is now the consumers’ main vehicle for performing product research
and making purchase decisions.
If search engines can’t find you, neither can your leads. The best way to achieve
and maintain a high search ranking is by starting a business blog.
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The average company with a business blog
earns 55% More Website Visitors
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, 97% More
Inbound Links, and 434% More Indexed Pages
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.

If you’re still not sold on starting a blog, you’ll be amazed to learn that driving
business through content is much easier than you think.
While blogging daily will yield the best results, 2/3 of companies that only blog
once a week have still gained at least one customer.
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The more often you blog, the better your chances of acquiring a customer
through content. Many small business owners mistakenly believe that even if they
start business blogging, no one will read.
Blogs are a major source of information and entertainment for
consumers worldwide. In fact, nearly half of all businesses have started blogging!
It’s a fact that 40% of your customers have
adopted business blogging as a real tool for
connecting with their leads
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. Are you going to
get on board, or will you be left behind?
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Break it Down:
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The average blog post only takes an hour to write

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66% of these bloggers have acquired a customer via their blog

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Starting a blog costs me $0.00
Why would you not start a


If you don’t know what’s important to your audience, how do expect to
make them happy? The first step towards writing content that matters
to your customers is learning which keywords are driving search in
your industry.
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Engage Your Audience!
The starting ground for producing relevant content is understanding
what keywords are driving traffic to your site. Performing keyword
research is the best tool for learning what your audience is
interested in.
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Keyword analysis can offer you insights into marketing trends
and consumer behavior. Know what’s important and popular to
your audience and use this information to stay relevant.
Trends are constantly changing and learning what is about
to be the next big thing will be a prime opportunity for your
business to stay a step ahead of competitors.
• PRIORITIZE YOUR TIME
Identifying which keywords can ultimately improve your
bottom line gives your business the best chances of using
content for profit.
Are you spending your time creating content on the most
important keywords? Doing keyword research can allow you
to have a real impact on your bottom line through content.
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Ranking for short, general keywords is tough in the current era of
content saturation. Writing a single, fantastic piece of content about
a general term like “carpeting” or “sandals” almost certainly won’t
get you first-page results.
You have a much better chance of connecting
with qualified leads on the first page of search if
you write about “organic women’s sandals.”

Your content will have fewer competitors on Google,
and has a better chance of being read by someone in
need of a product or service solution.
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Long tail keywords for SEO results make the most sense for
small businesses. You need to deliver specific content on your
business blogs to achieve and maintain a high search engine
ranking, so choose long tail keywords for SEO results.
84% of Internet Users Don’t Click Ads.
Keyword research is the way to go.
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Real Tips: Getting Started With Business BloggingReal Tips: Getting Started With Business Blogging
1. Pick your Tool
One of the most effective tools for performing keyword research is the HubSpot
module which provides up-to-date information on how many people are
searching for terms and how difficult it will be to achieve a high ranking for each
term. The iPhone app Keywords by Affportal can also let users search keywords

Don’t shoot for difficult long tail keywords. As a general rule, the lower the
difficulty and the higher the number of searches, the better your chances are
that people will find and read your content.
Real Tips: Getting Started With Business Blogging
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Developing a
Content Calendar
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