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DANH SÁCH NHÓM
Khoa Thương Mại – Du Lịch – Markeng
BÀI TIỂU LUẬN
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Khía cạnh Mô tả
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19
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(/+|!;}p(3;k &058•+ ;C+; -0((Q&ln+5 T&.$ 8R+#wK:
(K8KC)n.lV+• .&kK):&!;3u&ou ):&<
&p- ƒ&p !" #$ (Q5  !" #$ (&4K 8X (5;+RK 3&4 qK$ .p †3;)
(p;5 +01 (&p- (K 7&p (~+n7O" !; ; (&4K 8X  (5; +RK‡< ,K
(Q_+ƒ$5 Y)ƒBC7y$+6o$K
(1) &p-w_+!;oŠ8•  L •(&p <
(2) &p-w_+!:&-} (&'(QKCk(L (5;+RK!;:+ 5;&<
(3) &p-w_+!:&+0+56(./ )$Q7a(& +9$+0+(h-.5;.$qKu+ &$<

 Xã hội:‹( &0(QS+$5,(!;5(sC4K+9$+5 T&<
 Chính trị: h-(QK +_]!;5!&'+(1K(#)n+9 +#qKCk3[+!;o[B
 <
 Tín ngưỡng:\K$(1)(:&o[(u ,(+9$7& &')!;o[(u ,(
+9$!`(Q•)/((€ (l<
/(!y8•!k-1356& &0(QS+01(a533-5Q(<
t57a$+*?NHF2-1+&$ &0(QS(;E356&&0(QS(:&6!; &0(QS
-} (&'<
Giá trị tới hạn là những mục tiêu mà một cá nhân muốn đạt tới trong
cuộc đời mình.
&0(QS(:&6 Y)+#
 K/+ou (5B&)0&*(S!i n &;K+#2<
 K/+ou (_!S*(y++[+no&./ 2<
 B) &0+n] Ž$+9$• (;([K*• .#  :-ƒk!• n(QT
(Y2<
 t$ƒs<
 /((p &T&(}&.‘-*!•.‘-+9$([&4!; '(Kh(2<
 L ƒ• <
 (5;<
 [85<
 6-_+<
21
$Q7a(& ?EFb7FH $Q7a(& +L  &'-
 ;&t$/&(1)*($(B2<
 sC4K(Q (;*o[(1)h(n R `&!k(&(R!;(lw0+2<
 &qKu+ &$<
 _!S*o[(  56n+K/+ou ($xn($ƒs2<
 >[ƒ,(8&'(<
 [(QV <
 >[(L(QV +9$wx/&*(l8&'2<

 T&%&'($)+#•  &0(QS.‹+(Q +9$ T&+1Kž
 5&(QV +5 T&(QV (s}(QV 3]n(QV  Ž$7&(;&<
 5&(QV )u&qK$'<
 l8&'<
 fC(y<
 >[i-(0+<
 &$.s<
 >[;&t$<
 5&(QV .RK(!;-0((Q&l8;&6<
 5&(QV +yqKCk<
Hệ thống giá trị cá nhân phân tích theo Hofstede
a. K+RK(;([K+01
@;• K+RK+9$+5 T&)Ku.6(.i+)~+3} +$5no[(" (&pn
+L !&'++#(y(Š(0+n+L !&'+-Xi-n.i++L h• 7p(qKB)$
36&<
[+(Q6 %&'($) T&%&'($)+#K+RK(;([K+01+$5n(KC&4
+#o[70+ƒ&'( &•$)…& T&<# T&3KL)Ku(" (&pn34+$5}•$n
 +#•  T&)5 )Ku• +L !&'+€.Sn!‚$-B&n7L +R
(;([KqK0+$5<
Ví dụ:/( T&1!&47&85$om+#K+RK(;([K+$5})/(
1!&47p(50<KC&4E T&.kK)5 )Ku.i+(" (&p<
b. K+RK!ko[…(Qi*o[+R(&p(+9$+0+)u&qK$'2
a55{o(a8a*EDDP2(Q5 k!"#$+01(s)u&qK$' &•$+0++0
13;3„ 3•5n+t+9 Ž$(h-(l(s(65Q$o[ r7p()6)m(Q5 #)<9
 Ž$+01*(y./+3h-2$(y+o[([85nqKCk([+9n;./ ./+3h-n
: .p(;(y++01<9 Ž$(h-(l*(y-•(K/+23;!&'++0+(;
23
$Q7a(& ?EFb7FH $Q7a(& +L  &'-
!&4+B)(,C)s3;)/((;-R+9$#)no”o; K(&4+5+0+)•+(&4K
+K }3;)•+(&4K+01<

01.i+7KCp7y+Q$qKCp(
.S(Q4+}o#)no[(;.6(.i+
.0 &0(Q4+}o)u&qK$'!:& T&
70+!;)L&(QT ou +K qK$<
ž-3[++L !&'+(,-n7L +R7&l)
o50(+‹(+m);+#o[([ KC'+9$+0
1<
 T&%&'($)+#wK: •(y+$5nqK$(1)n+")o#+ T&70+n+_
(QV )u&qK$'!:& T&70+n+0+)u&qK$'(1)h(n+‹(+m<
24
$Q7a(& ?EFb7FH $Q7a(& +L  &'-
Ví dụ:%i!;+Y 4(u ,(]7&pnt$i-(Q:+!&'+qKCp(.S)/(
+KC' s.#<
d. 5 )Ku.i+3;)!&'+
@;• CpK(u(0+./ .pK+RK.i+3;)!&'++9$+01+01+#
+,-h3;)!&'+7L 3} n)~+./(T& &$+&$o•+5+L !&'+!; &$.s<
~+./+,-h0-3[++L !&'+g
 T&%&'($)+&$(;&kK+,-./70+$K#•  T&Q,(($)
+L (&p+!&'+n3KL)Ku3;)!&'+no[ &'-3;.&kKqK$(QV ,((Q5 +K/+ou
+9$V<#•  T&+v3;)!&'+.l.B)ƒB5K+RK+K/+ou n+t+#•
 T&7L )Ku3;)!&'+n7L +SK€&0-3[++L !&'+<
e. ~+./+,-hQ9&Q5
S: 8;&6B 34o[3[$+Vn7p(i-!:&+9 Ž$(h-(l
B 34)~+./+,-hQ9&Q5!;70)-0<h(~+!kQ9&Q5B
34;!&<
…& T&+#)/()~+./+,-hQ9&Q570+$Kn.} &B8Us(,C
,(3;(6&(S(QT +~ 750n+#•  T&+#)~++,-hQ9&Q5+$5om
.RK(!;5• 356&+€-&pK)65&l)5‹+Q$+0+qKCp(.S)65&l)*.50
.vn.50.0C(S(QT g2(Q5 7&+#•  T&)~++,-hQ9&Q5y(}(s
8$)•+.RK(+9$Vom70+}n&kK(Q0&-&pKny(+€-&pK}nQ$qKCp(.S