TRUONG EAI HQC TRA
VTNH
KHOA KINH TIT,
LUAT VA NGO4I NGD'
BO
MON KINU TE
BAO CAO rHqc
TiM HIEU HOAT DONG
TAP TOT
NGHIPP
BAN HANG TAI
CONG TY
TRACH NHIDM
HVU HAN
_
THdONG
MAI TH.ANH
HIEU
Giinsyi6n hudng dAn: NGUYEN
THI CAM LOAN
Sinh
viAn
th+.c hian : NGUYEN THI Mi xUYtN
Ldp :
CAO
DING
QUAN
TRI KINH DOANH B
Kh6n:2007
MSSY:212207057
Tri Yitt h,

coDg 1y rhuong
mai
mu6n
dfrg vrng
ken
thi t.ring
thi
vigc
qutu
li
cong
t c
b6r hdngllaih€1stc
nhanh
Dhay, nim
bit th6ng
tin
kinh t6
ciil ihi6!
bdm
:n rhirru@g
vJ
dp du.g lhiiu
bii- phT
Ji
iilhuduo.nhiiuhslshormir(ach
nhanh nhtit
vdi nhiau
ching
lo?i nhiit,

hodr
done
b6n h,ng
crla cilns
ty rrtioh
nhi€h lriu
ha.
-
rhvdrc
Dai Thdnh
rrid!.,,1€
Dm bai
biio cro
rhuc |tp
6r nghiio
c, o
Ininh du,,g
rho,
eop
pldr
nine,ao
h,eu qui
ho?r
dong
bdn hdng
cn. cOng
ry.
r.2.
MVCTTSUNCHTEN
CUU

gan
day.
Ddnl
BiA
dus.
nntng
ngr)rn
nhn, anl,
hr,e.o,
rit,
Lrr r
|Jc ra duoc
nhnng
bi,;n
phiip
ldng s6
luqng xe
b6n ra vA
doanh rhu
nhim
s6p
phiD
ddy manh
hiCu
que
b6n hang.
cvHD:
NsrJ in
rhrcih
LNn

g6m
cdc s6 I'eu va doanh s6 b6n
vd lqi
rhu6n cna c6ng ty. Nhuns
do ki6n thric va thli
gian
c6
hd
ncn t6i chl tfu irung vno
viec
phan
ch hont dong
bAn lC c'i! cOne 1y.
Dij tni xoay
quanh
viCc
phan
tich thU
qc
brn
hdng, c6c dich lu Long b6n hdn&
doanh sd
bdn a nlrng
nhin 16Anh hudng rdib6nhdne.
Noi
dung cu d€ tdi
gom
3
chuonS:
Chtrmg

rmng
PHiN MODAU
1
CHTONC
1. PHUONG PHAP LUAN VA
pHIJoNG
PH?iP NGHIiN
ci u . . . . . . 3
l.r. PHUONG
PnAP LUAN 3
1. r.1. khni
qunr
!a c6ng ly lrich nhiem hnu hin
(TNHH)
mOr thdnh vieD. 3
l.l.l.l.
khdi ni€Dr vi trich nli€,n cua c0ng ty TNFIFI nol thdnh
viCn 3
I.1.1.2.
Quyan
viL Dgti! vu ctid chLl sdhnu c6ng ry 1
1.1.1.3. co cdu
r0 chric
quzh
li c6ng ly. 4
l 1.2. KI6iquiit
va doanh nghiap rl drg nai
L1.2.1. Khiii ni,rn vd doanh nghiqp thuonS nrai 4
L1.2.2. Dic rrung
c,la

rd
hiihrhinbcr:iacingrI 17
cvHD: Nguyin rhi cim Loln
sv rlr Ne ')in rILLM) l\L'rin
avHD Ncuyan
lhicim Lod
svrH: Neuy!tr
rhi Mt xnycn
Ldr c,iM oN
Da hou ddnh
qroc
bai bdo c6o, ngoni nhtng kien thtc .ia duqc hgc 1!r trudnC
cdn c6 sU
gir6?
dd tan linh ln
lhia
nhn
ltudng, sq
chi
bao
cia
qui
1hay
cO t9' trudng
dq' h9c Tri Vinh vA Ban
si6m
.16c, nhAn
vi€n
lai COng ry TNHH
-

do crla
gidm
d6c
(
on8
D
TNHH
.
TM Thann Hidu
vA lap ihd nhan vien da C6ng ty nhtng ngudi da tao diau ki€n cho ioi
cO co hoi hac
h6i tt nh0ne hod done thuc 16.
Cudi clng la s{ crrn on ddn
eia
dinl da tdo InQi diiu kien cho roi hodn Lhanh
MOt lin nira xin nhan noi t6i ldi cen m chan ihanh, tbng iri
en sau sic, cnng
vOi ldi chnc sfc kioe vd thanh c6ns.
GVHD: Nguyan Tni C{6 Loan svrH: Nsu)ar fti Mt x!y.i
DANH MUc cAc B,{NG,
sO Dd, BriU
DO
Bdng 2.1: Doarh
s6 bdD trong 4 nin
(2006-2009).
Bnng 2.2: Dodnn
thu cna c6ng 1y TNHrr
-
TM Thnnh Hiau.
Bi€u

fiucas
m4i.
s
f'
la
3
ii
b
F
ovID: N$yln
ftj oib Lh
fHAN NQI DUNC
CtrUONC I. PHI'O'NG
PHAP LUAN VA PHUONGPTIliP
NGHTiN C{|U
1.1. PHUO-r{C PHriP LUaN.
r.l.l. khdi
qtrit
v.c6ngty rrrch
Dhieo Ii hnn
(TN
H H) mol thinh vicn.
1.1.1,1.
khni nion !n nich nlien ciia cong
ty TNHH nqi thlnh !ian.
COng
r) ,;fh nh,e,n hlu l n ,ndr
r d
L
|fl"

rt l NHH DOtrhdnh
vien
khdngduft
quyanphil
hinh c6
phi6u.
Cdne tyTNtltl
nor thinh vien co hrcdch
phiip
nhan
kelnnsiy dudc cip
8i6y
chrlng nhin d,ng kt kinh doanh.
1.1.r.2.
Quydr
va nghia vtr- cnx cli sd lriru c6ng ty.
-
Qnyai:
Quyit
dir noidung. snadiii.
bdsdng diao lc c6ngly.
Quy&
dinh cs
cju t6 chtic
qui,d
li cdne 1y, bo nhien.
nian nhien, cdch chtic
c6c
chtcdanhquin ]i cOngly
quy

gii
ho.I d6ng kinh doanh cna cong ly.
Quy6t
dinh liec st dltng lqi$uAn.
Quy€1
dinh tO chnc |!i
c6ng ty.
C6c
quyan
kh.1c
quy
dnfi lailuit niy
vri
dii
Ie cong ry.
svrH: Nguyn,n!
Mt ruytrl
cvllD, Nenyan rhi ciin
Ldm
Phnig6pv6ndiy dn vn dnnghnn.hudA dlngki.
Tunn thn diau le c6ng ly.
Tu6n thi
quy
ilinh
cua
pl6p
luni va hqp
d6ng irong
liec Inua,
b6n,

giin
dic
0
dng
gi:in
d6cl
Quyan
vi, nghia vu cLld h6i da,ng
quin
r,i hoilc chi, rich cong ry.
girn
d6c
I
ldnggiarn do(, cla corg
y
lNl.lln'ir 1."n
\.ir
do Jiir li long
D
quI
dinh cd
cn v,io
quy
dinh cr:ia luit niy vi cac
quy
di.h
phip
luitt khIic c6lien
quan.
1.1.2. Kh6i

nghiep thudng mai chn
yeu
dra rraD
yeu
ceu
06 su than
gia
cia trung
giaD
v;o \,.rc
uro d;i | :nc hoi
cii.
nguor,. r,u:ir vr ngubi r eu.i,ng.1i- rhoa min
svfH: Ns!|t. rriiM9 xuyai
cvHD:Nguy!
lhic Lori
1.1.2,2. D{cftungcn.
doanh nghiep thuorg m?t.
Doanh Dshiep
thudng mai ld doanh
nshiep Iid dich vu cho neuoi mua
va
oguoibjn.rn
phJm
nang hod. d'.1'
ru
I c rrrr'.rmgooddno\nmir.o'liclmg
-
vi dolnh nshi€p
khdng c6 chrc nans sin

p ,,un.
huong
\io
[hd\h
hdnd
,/,
J ;u 1 "n rhuin
loi
d6 tho,i oidmong mu6n.
nhu cau cnd khach hdne.
-
Do dlc dieD kh6ch hdng
ln nhtu vil ftung tam cia doanh
nghiep lbuog
nai. nhu cau cna
khdch hiLne rit
phoDg
ph,:
vi
dd
dane, mqi hoat dong cia doanh
nghiep rhumg mai Id nhdm
thoi Diin nhtr ciu cn! khdch IiDg
cho $n viec
phan
c6ng chuyen
mon hoi Lrong m6i bd dodrh
nghiep ciing nhrr
Sina
cic doanh nshi€p

Clc doanh nghiep thudng
dai c6 !i lri
quar
t!o!g
g6p phAn
di€u hod cung
oiu
h,ing hoi ftn thltrudng
.
C;c
uu nh ngri;p rl'uo g.nir,.'
rl,.r r:',, r;,
giui':in
\';r
\q
uiu
uu.S
Eijp
coo n8ubi .:n x-;r
-LJ,
rhr,
hr'r hoi. Jrnr bao c.o
q
r r,,nh
\in
$1i nd
cnre nlim dip lng
nhu ciu cLta nsudilieu
dnng.
-

cdLdlog
1.1.3. Kh6i nien va v! tri bno ling.
1.1.3.1. Khii
niCm
b:in
l,itng.
Theo
quan
dian ci didn. bi,l hlne d(dc dinh nglia dh( sau:
"bln
hdng li horl
dong rhrc bi€d su rao ddi s.ln
phiint
hay dich vu cn. nguoi ban chuyan cho nguoi
Inun J; duo. nhan lJi LU ng(oi mu- ri;n h y
rn
pnin
horc
Bii
.,i rao doi dr rhoa
Nsd)
nal
'u.1,'h t
.nh
,,.
ns,l';
g.ui
(,.F
,o 'nh ng\ !Ji8
8d) 8it

.ho o,
"
.in
xua di) Inr.,l. u.
C
r.o
.rong l,nl, doanh
rx
.in
xuar. do do con8
viec bAn hang
ngdy Dr)' kh6 khtn hon.
Sau day
b n6t
sa
kh6i niem
phd
bian ten
th6gidihiennay:
-
B6n lang
ld nan tring trong knnr doanh, do Id
sd
gnp gO gina
nguiii
nla
vd
nguoibdn o
nhuns
_n,

giao
hang vri
Bdn hang lc :u
!l.Jc
r',
gi.
I
do
lh
i.h
h r'E rh;n cL,,g
cip,
ho lhach hrlg
.bnng lbt niL ho no.e n!6n
1.1.3,2. Vi tri cni b{n hnng,
Qua
rinh
'ru
rhong hing hur
r:,r
4 rhru: mux
\
ln chu)an du vt bJo
quin
bdn rd. I rong dd rnr a
!
ro ld khOi dii 1
\a
bijn i. L kniu
crii,uns

dornh vdxahoi.
-
B6n hdng kl6ng chi ld
![rng hoat dOnE
nhim tho,i hrr nuc
tiOu tru6c n;t,
nn cnn thuc hien
cdc chiin ltuc kinh
doanh crla domh rehiep.
Hoar d6nC
biln hing
khong nhlrng
ginp
khdch
hing thol man nhu
ciu cnr minh nrn
con tiii l.o. khoi
d6y
pldt
trien nhu cau cna khdch
ltng. fhrc hittr
rot khiu bin lxnr8
giip
doanh nghi.3p
c6 duqc uy lin t€n
dritrudng.
'-lrong
nan
kinh re fii lrud.g. muc
tiou crla bar ki

ding. Xi h6i Lh6ng
c6 b6n lriiig ltri na!
sin xriir se bi dinh
tre, doanh nghicp
san
xlil n khdng
the Dao ti6u rh!. ngui,i
tieu dine c6 nhu
ciu vi s,in
phdm
se kh6n8
bi; .;J
ru di,. Do ,lo ;u
, ,o,.g .o b.
-
t.d,s
r nen rdn \L.
r
(h;c
.htn .
g"r
nhiau
kh6 khrn, nen kinh
ta so bi suy rhodi
!i khLlng hoins
cung ciu, xr hi,i vi
thd
-
B6n
hing cdn d6.g vril|i

I
')
LgJU oJ I rOr
t-:
\L rxJ
nsuoi
InLa mol
-
Biln hing
ginp
cho hArr chutAr hlng
h6a tn noi
fila
'fheo
quy
lu6t
cung ciu. nhnng .oi
lhira I rg ha)!
rhi
gla
s€
nsi khdr
hi6rn thi
gii
se cao. Do d6 vicc
Lr.in hing d nhnng
thu va loi nnu4n
cao hon nhi.rg noi
hirg h6a du lhna.
dey

vai
tro v6 cnng
quan
rAng rong viec can bing .hu .llu xiinii.
-
Biin hdng 'nang
va
lqi hh cho ci Dgudi nra 6n ngudi btin. D6i vdi nsudi
nua lqi ich cna hg la c6 duoc sain
phan.
con d6ildinsdi'i
bin,.ld ld lqi nhuan tn
kinh doanh. Nhd hoat dong bin hing n?i lu6ng ri€n hnns ludn churaD thuons
xuyen
ginangudibdn.
M6ivbng ludn chuyin daulhiirsinh ldiich choca
doi ben.
Hoat dong bdn hing cnn rn.ng lai loi ich cho .hiau $iinh
phin,
thnc
ddy
vd
phdr
r,ian Ljc hrd Jr.6 l-un I'jni . li l, rlrch
\l'o \d hdi
phii.
kiin. mang lJi slt
pl,an
rFirh cl'o
quic

s6lin kl6ch
-
lhii l.o diau kiOn lhrin loi nhit cho kh,ich
tfong khi nrua hnng da dt ngin
rndiSi.1 tr .d
.i
.i. rhr
'
,.,u,
\u
j,\'-rJr
redida s ho:imJiv-\u.r)
dbil. lrcng
qu:l
rinh barn nlng, miiu dnh vien khong
duqc
gay phian
hd dijildi
khxch. Ihx nn,; runt r c br sl.e \J
chuin b hdrg hoa bdn o. tuyen .ru)en
quing
cAo hin8 h6a, iip dung cdc
phrohg phip
biin
bdng
li€n b0. BO l.i
phdn
c6ng
Lhltigian
b6n

d;ng rhing vOi khiich. Phii
di,r bdo i6l
ya
lhdi dn bin hing,
qu.n
tan, nhier rinb
dan khdch. din8 thdi
phAi
chi
y
ling nehe
i1
kien c,ia khdch vd
luo! c6
i
thfc ts
phe
de nang cao trinh d0 chuyen 'non
phuc
vu t6t cho khdch h,ing vn xiy dune
cta
hingli:nb6-
avHD:Ngtryii rhr cim hi,,
-
Phii dim bdo ndng sui bli| hdns cao.
quan
li r6t ri hiing, LilLi sin cna
doanh nghiep. Vi vay, doi Ini nguiri b6n
hiLng
phni

!.'n rhia. .ho ng\i ndJ
vr
ei"o
iif ror
"a
rio cho bdn.o
In;,
q ,
lr
rJr \
o, rhx.h h1ng.
poJ
rrii,.
v.
du) rrimoiqudn
l'l
bin\uns\ui
khr t hJig .e
giup
b", co mo.
qucn
hi ror
vdr
Lh;ch hins
+
ei
1r
banc6niam tin noikh6ch h,ing
vn liec
btnr

li
\;
nh
|
.i', .u 1,1 h
.rr8 Ir,
'',
+ ' rh.:8io,
,h,eu
n
.,1,u'g. r,
pha,o.i,'
vu'
h' 1, \;-ac 1. conj
\i.".
c - bln
"c
U,ong droc
"ir
qud.
Vi nau b4n
kh6ng
'dinh
lrLlng" lio lim li cna k-hiich hdDg. Neodi ki ntng
nghe dhtng
y€D
ciu crla khiich hinS bin cir
Dhen
tich
nhnng th6ng lin cna kl).ch

mdi he ki lrdp
daig nua bin, khi ban hoin thinh
ron8phi,lnnf b4
hi) dd
)
l.n rr
pl.
ilhah l:r8 h
ror,h:r.
cvHD, Neuyar rbi ci Lotr svTH:
Ngufi r [] MY xtryetr
5. Gidiihi€u vC san
phim
va,iphong cnch t( tin.
MoI
phong
ciich tq tin lrong
gi.o
tiep se
quy€l
dinh ban thanh c6ng hay khong.
vi
d!. n6u kh6ch hdne cd rhnng c6u hdi nhu sau \an
phin
c0. ban dadg brn c6
gi
vuql
rOi hon so
vdi
sAD

Diip irns nhu ciu cna khdch hire.
-
Dinh
giii:dn phi,n
ci"
(ong
D
.lro ding
gi;
rri .hdc duqc
quy
d;:l'1ann
rian.
h,
cho khx.h hxng,h,,),, r', J',v. . LJ
Jii rh;nh rian cud nhing
gi
ho.e
-
|rn cho lhxlh hr_ts.jr,l':i) , La- \oj,'su)Fn
rhung nhu ciu ci" bin
Chi rx nhlng drr r:nh c,l. in
p1:-,
rheo d ]
g y
n u;n,
!a lhii(n hdng.
-
S.n
"dng

-
Cuxrlkhgo l{o nhungkhons
pholruong,
khigidithieu c6 khaningdandir.
-
Mieurnt6( cnn8kl)achhing luachonvi thuong
rhtc sdn
phim.
-
Ilinh lhanh c6c ti nsii vd trinh tu
ei'j'i
fiieu
qucn
dnng.
\him
di nB
v:o
c:u hoi
\x
duJ ,4. x', r,: lii LU h .u
qL:.
-
Luon theo s{t kh'ioh hins,lich cqc hinhthdnh
eiaodich.
-
C6 kian thtc tiit vi diiu chinh k6l ciu rieu thu vd
nrae lsc diau riat
gi6
cd.
avHD:Nsuyanrhicim Lo svTH Nsuyan Tl1iMtxuyrd

bdn hing ltrphrc vu
1.r.6.
Qry
trinh ki th{it britr
hing.
so J; l.l.
qul
Lin I ki u,uitbrnhi,Lg
rNgu;n
sJorr,'l',.:hi|
v.,l,,lui'hrtuor'Inx, di \ur
TiD hieu nnu cAu cna kn6cl
Cidl
rhiid hing.ho knich
Cinpkl'dch luachor
\A
thn hen!
cio
ih
eu hinAco iir
qutur
Dnn dd nnic nho kbnch m6l
didm cin lm
i
!a hins b6a
cvND
Ncrlin rhiLin' Lorn svrH: Ngulan rhj Mt xuyei
'Quy
triDl bntr
hnns

bdn hdns,
hinh
th,tc.
dic didm vn nh
c?iu tieu dnng. dac tinh ci,a
tung lo.i hang h6a vn
phuong
thnc b6n
tu. lam li kltiich hilns.
'
Giio dicl,
v6i kh:icl hnng.
-
Drn Liip h \l,lu
- d, Ik,
,.ep
1 t
8:y
.cr'
rr-
r''i
I l, cr hr rg.
\i
v;J
Va
rh;i da
phr
chu ,lonB. nhjir rirl,
rl'n 'u. .t'nn
Inn

quJ
vinh
B.ro
d\1,
l;, ltr
|
r,n hiiu nhu r;L cia
khdchxcm hQ
cin mua hirggi, nrua bao
nhiau, nua dirngviec
ei
de tn d6lAy
hing
gidi
rh,.;u rd .ho
pl'i
h
f.
lho,,8 . r,or.8. o.1
,,1,u -
,,er
dung drc( rli hiin d
nhtng
nh6m knich hdng. Kh{cI
h:ing da c6 chLl dinh mla hdns
tu rdd'c, kl ch dd
cO
chn dinh mua hing
nhung cbn
phan

rhieu. Khi
gidi
lhieu ldne
hor
phJ,
18h
8on.
di Lii;,
r,'., i
'hrc.
,n rin8. i.nl, m
-
.l nl' u di
8i,p
khich hiau duqc lu@g
ran hine h6a
va
chon dtidc
hing vta
i.
KIi
Sidi
thicu hijLng
h6a
phaindiId
!tu,
nhuoc diam crlLa hins
ho hing kdn
phAnr
chat

-
I J loica. .iu
h .n.'hhlcn.,l'1rdopl'jivL:\e.Inn
r'liJo
-
lhrl hang.ho
kh'.h.
r.
kh: .hon
l,r,s \"1J. ru)
rheo
d^( a:im
(i.lrf
loai hing h6a md liin
hiLng throlac lhthinc dd chins
ninh cho khdch hdng dn
d€u
.\uin, rhrL luqns
rd
I.,L
.op
\oi
rou cau
.ud lhrJl': $, rhLi hc.,e cin r\ao
rrc
-
Thulian, h6a don brD
hing.
Yeu ciu: Cdn ct
vio s6 l(mg hdng h6a

sh,
diJ Ju noi dung hoP li
kh6ne vn cnng
thu tien tlco
phuong
ph:rp
lr€n. Khilhu tian bdng sec
ph,iichn
i
lhoi
ban sn
du.B sec,
gi6lri
vn con diu
r€n to scc. s6 di khoin cO
dtng vdi
qia
hdng
kh6o8. Tlru iian bing
ngod le cin chn
i lhdt
hien licn
thit,
8in
vn ntun bit tt
gi:t
h6i d6i cna
rnng ngoai te.
-
Chuin

cur
kJrich
(nau
hiing nh6
g9n).
Tlyft d6i
kha,ng
quay. quil. vril
hing
ttudc mil khdch
ken
quiy
hay diy hdns
v€phi. khdch. Khigiao hring
phAiluive,lich
sq. tdi cin
sn
khnch da
ginp
ta hoin
lhinh nhie'n !u.
C;1rhu
i
kn,.ndurg. b.u
I
r1h nS hoi di kcoda'r',i
rlo. G,oi.hidu rhirn
hing cd Ii6n
qudn
da khicd nhu cau khich

r';,'
.i,-1.1. |,;ns
_op
\i
ki rhun.
r;
kirn ra
\a
n6
Inrls rirl-, \ir cr b,!,. Jo vr) nJ !-n
phr
!o c1c dicn
\u
khrch n:ng. bao
B6m:
-Thdisian
giao
l dg:Cic sin
phim
dl. c6ngtyphaidim bao
giao
hdng dtng
rhdi hen
quy
dinh ci,d khdch hing uong h9p ding. Giao hiLng dnng thoi han dAm
bi:ochiphjlh6p.
g6p phAn
ldmgiinr
gii
lh.nnr, raing ldinhuiin cho c6ngly.

xc cld hdng
!a
nhi cho khdch
kldch
sc thanh todn cuOc
phi
cho
qta
h"og. r; cln. rheu. knjc. :n ho
v-o
hlrg Lun
f.:r
lj niirn. ung
ph;m.
Hrdng d;n
ll-,i
\ Lh"o l;p.
'i.
.hj. Ju,
gl,n
| |
j
,g ,r-y Inor horc
(d
,h;
d;n rin nh;
g.rlp
lddch da ho
gnihdDg
dixa.

-
crc Jnh \',.hrr 5oL
( !_
i.11. lry r, co.x. no .o rha ipduoBc"cdi!ll
ro khic nhau nhu: tu vAD khiich hine, bio hinh, lap dil, bio duong. sna chta,
vAn
chuydn. d6ng
g6i
hdng h6a
avllD:Nguyanrlrj canr Loin svrH:
Nsuy6 rhi Mt xurh
1.1.8.10 giAi phdp
bntr hing
drt chi liou,
l. Lapdrl8 chi ti6u
bdnhidgda dat
duqc doanh s6 cao
-
Chitieumdddi.
-
Chitiau duy lri kharch hhDg.
-
Chi
tieu lilng nhan hnng
b6! ra.
-
Chi ti€u lhln viang
khech h,ing.
-
Chi ii€u thinh

Chia
chi leu vd rap bin h,ing
ldo 2 luin
gina
1h6ng.
-
Chiem dungtien
vd kho chfa hing
cno kl6ch hdng hu6c
d6ithj.
4. Tlng
cuorg hinh inh tmg
bdy tiidiain bin-
-
Dinh
nghia teu chuan trung
bd hieu
que.
-Lap
kahoichsridung vil
dungqudngcro
dung cdch.
-Nang
caohinhinh
"Dsui'ibin
hinglhim
tangt.ididn
bd!".
5.I an liLh r Inh
ghi

sdn
phdm,
m6i
quan
hC v,i khuy6n mai
cna
d6irhn.
-
X6c dinh didm
y6u
cna d6i rhti da dn cong.
7. Li€n
q'c
nd khdch hrlng ddi. thrdns xuyen duy
lri
khrich
hang cn.
-
Len kd ho?ch md md,j kh,ch h?tng hai ngiy vi, n6i tuin.
-
TAp trune md kh6ch hing md{ vio cu6i rhing.
-
Tim hieu kt khdch hdng li€'n nlng.
-
Tang dich v!' khrch hiLng lii chtun s6c khnch lDns
de lieD kot cdc khdch hdng
8. TiDg tile thdnh c6ng lriy doi hilng vi ting
gi,i
rrimiidor hdns.
-

'ng
liu
riin
ror
-
| rn cl,o llr.h l,ans,,ho
dan bad Jiu .ii., kh:co nhu c.u Inuo lare
-
Taptungvnoquyan loi cho khich hiins, khong
€p trune
vdo
lqinhuan
-
KtJyan kh ch rhr 1 F.
'
t'
b
'r
!i: Lo !o h9i
Bi;i
rdd lo l-n8 cho
(hach
-
K6t ihnc
bing
crch
gi,:p
khichhAng
qut6tdirh
mua hiLng nhanh

tich, t6ng
hqP
cdc s6 I€u thong
tin tn d6 dua .a cdc
pban
fich
avHD. Nsuyar
rhi cim Lsn
svrH: Nglytu
rti M9 xut€n
CI'UONG 2. PHAN TiCH HOATDqNG
BAN HANC CUA
CONG TY TNHH
_TM
THANH
HIfU
2.l.KH,{I
euATvi
cONc rY.
2.1.t.
D4c.tian lirh ttirh ho{t.long ciin c6nstr.
2.1.1.1,
Qun
trinI hinh
thirnh cn! c6ngty.
COng 1r TNHH
'lM
lhdhui6u rdn6r doanh
nshieptunhan dusc lbanh lep
'heo'u

Chuy€n nua bin cic lorixe
nr6r do Honda ny nhiCm.
-
Cung.iip cic
Dhs
Dng sdn
pham
xe ndychinh htng
cna Honda.
-
C6c cOng ty thuo.g nai c6 vi rd quan
lrang
gdp phdn
diau hoi
cung cdu
hdng
ho6 hen thirruing
dL
Ldng
y
r-uonc
mai la chia! c.lu.6i
einJ.,ln
xur' \J
,iFu
d!ng.
giip
cho
nsririsin
xuAt