I HC QUC GIA H NI
TRƢỜNG ĐẠI HỌC KHOA HỌC XÃ HỘI VÀ NHÂN VĂN
~~~~~~~~~~~~

ĐẶNG VIỆT HÀ
NGHIN CU M RNG TH TRNG
DU LCH QUC T CA CC DOANH
NGHIP L HNH TRN A BN TNH
QUNG NINH
LUẬN VĂN THẠC SĨ DU LỊCH

QUNG NINH CHUYÊN NGÀNH: DU LỊCH

(CHƢƠNG TRÌNH ĐÀO TẠO THÍ ĐIỂM)
LUẬN VĂN THẠC SĨ DU LỊCH
NGƢỜI HƢỚNG DẪN KHOA HỌC: PGS.TS TrÇn §øc Thanh

HÀ NỘI - 20131

`MỤC LỤC
 6
 6
 7










 21
1.3.1  21
1.3.2  22
1.3.3  22
             
 22
1.4.1 











 22
1.4.2 







 24
1.4.4 















 24
25
1.5.1 






Tiểu kết chƣơng 1 34
CHƢƠNG 2. THỰC TRẠNG THỊ TRƢỜNG KHÁCH DU LỊCH QUỐC
TẾ CỦA CÁC DOANH NGHIỆP LỮ HÀNH TRÊN ĐỊA BÀN TỈNH
QUẢNG NINH 35
-201235

 37
   
 42

 42
 . 45
 49
 53
              
 57

 57

 59


QN 62

 78

 80
Tiểu kết chƣơng 2 82 4
DANH MỤC CÁC SƠ ĐỒ, BẢNG, BIỂU

1.1 







-  28
1.2 











-  29
-2012 35
-2012 36


Tng cc du lch Vit Nam
S VHTT&DL
S  ch
AMTA
The Agency for Coordinating Mekong Tourism Activities
ADS
Approved Destination Status- m du lc
UBND
U 
XNK
Xut nhp khu
HDV
ng d
GTGT
 
TW




6

MỞ ĐẦU
1. Lí do chọn đề tài
Qut t n l
ch s i bt cp quc
bit Vnh H c hai l
gic th gi  gii mi. Qung Ninh
c bin  nh ca Vit Nam thu nh bi li th ni bt v 
i nhng ti mnh s

quc t nh Qung Ninh.
* Nhiệm vụ nghiên cứu
- H tht s v n v m rng th 
du lch quc t.
- c trng th nh
Qung Ninh.
-  xut gim m rng th ch quc t i vi
p l nh Qung Ninh.
3. Đối tƣợng và phạm vi nghiên cứu
* Đối tƣợng nghiên cứu
u c th ng m ng tim
cp l  quc t nh Qung Ninh.
* Phạm vi nghiên cứu
+ V 
   
-  

Do gii hn v 
la chn 3 c t t B 
c cu nhm m r c
t p l nh Qung Ninh.

8

+ V th u, kh liu trong khong thi gian
t -n du lch ca Vinh Qung

4. Lịch sử nghiên cứu vấn đề
 . Trong
 , 















.




            







-

 

lch cn ph kinh t i vi mm c th, mt
th
Th ng du l ng du
lc li so vi th Th ng du lch
xut hin mu i mt s th   ng, trong
 di chuyn ct chch v t
n xu ng du lch, cung

10

cu ch yu v dch v bi sn phm du lch ch yi dng dch v quyt
 ng du ln hi
a chc, tr 
phn qun vi

hng thi mi quan h gi
 ng du lch din ra t khi sn phm du ln khi k
 v a hc bit sn phm du lch nc
c s . Vich
c gn vi gian c th bi th ng du lch sn
xun phm dit tha
m. Th ng du li v t.
5. Phƣơng pháp nghiên cứu
5.1 Phƣơng pháp nghiên cứu tài liệu
  dp
c nhn chc trng cu. T k
thu , nhu, t
u thu thp t  a UBND tnh, S 
 ch t -2012 thu th
nh

ng nh nhm m rng th
ng du lch quc t cc t  nh Qung Ninh 
hiu qu nht.
6. Cấu trúc của luận văn
n m u, kt lun, mc lu tham kh lc, phn
na lu
Chƣơng 1. Cơ sở lý luận về thị trƣờng du lịch quốc tế của các doanh
nghiệp lữ hành
Chƣơng 2. Thực trạng thị trƣờng du lịch quốc tế của các doanh nghiệp lữ
hành trên địa bàn tỉnh Quảng Ninh
Chƣơng 3. Một số giải pháp nhằm mở rộng thị trƣờng du lịch quốc tế của
các doanh nghiệp lữ hành trên địa bàn tỉnh Quảng Ninh 12

CHƢƠNG 1
CƠ SỞ LÝ LUẬN VỀ THỊ TRƢỜNG DU LỊCH QUỐC TẾ CỦA CÁC
DOANH NGHIỆP LỮ HÀNH

1.1 Thị trƣờng du lịch
1.1.1 Khái niệm
1.1.1.1 
Theo Philip Kotler: 
 
 [36,tr.68].





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
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
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
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
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 (
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
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 ) 

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
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 
. 


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
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
,  .
 
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
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

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

, 

















.











 . 



















 .































.











































 : 

, 






 




. 


















. 











, 







 ,



 




. 









 (



) 






 , 





.


: 






 , 










  








 . 


















, 



 , quy 

 - 













 , 




 . 









 









 . 


















 , 












 

.
1.1.3 Phân loa
̣
i thi
̣
trƣơ
̀
ng du li
̣
ch quô
́
c tê
́












. 





















, 

















. 

 











16

 (














:















, , , 





, 



, 



, v.v.












, 











. . 






 













 () 
.






























, 



 . 
















 , 


















 ) 
















.

17

 : 


: 








. 






























 , 






















 
.
1.1.4.2. 


.



1.1.5 Đc điểm và một số nhân tố tác động ti cung du lịch
1.1.5.1 


 : 














 . 









 : 

































 .
























1.1.5.2 




















 



 : 





















 : 















.








 














. 



 , 

















a
 . 





 














 . 







, 








 - 







- 
- 
- Q
- 
- 
           

 






















.   






:


 : 














, , 



(brochurse), , 




















. 


















































 , 










.






: 








. 










































. 














ha
̀
nh
1.3.1 Các dịch vụ l

  . 







.  : 


















22


































 . Chch tr ng
m vn chuyn, n ui tr
tin trc khi i du lch.
ch tr
   i ta t chn du
lch vi mc.
 N hin lc hin chi ting
t vn chuy
 M    a hu h ch v     
c hich.
1.3.3 Các sản phm khác









































 .  (special
events): 













 , , 




, . 












 






): , 
.





































 . 










:

































, 

 .

























.
1.4.2 Hê
̣
thô
́
ng ca
́

 1841, 





 , 

























 , 
























 
.







(

, , v,v). 
