COMMUNICATION ABILITY OF EDUCATIONAL LEADERS IN
VINH PHUC PROVINCE: A PROPOSED TRAINING PROGRAM
NÂNG CAO KHẢ NĂNG GIAO TIẾP CHO CÁC NHÀ
QUẢN LÝ GIÁO DỤC TRÊN ĐỊA BÀN TỈNH VĨNH
PHÚC CƠ SỞ CHO CÁC CHƯƠNG TRÌNH ĐÀO TẠO

A Dissertation Presented to
the Faculty of the Graduate School
Southern Luzon State University, Lucban Quezon, Philippines
In Collaboration with
Thai Nguyen University, Socialist Republic of Vietnam

In Partial Fulfillment
of the Requirements for the Degree of
Doctor in Education Management
March 2014
ABSTRACT
In management psychology, humans are considered central factors, throughout
the management process. People are the subjects as well as the objects of the
management relationships. In management, the psychological contact between
officials or managers (to communicate) and the major management objects -
individual and collective (communication objects) is management communication, it
is the basic content of the management. To establish relationships with management
objects, to deal with management tasks, to maintain management functions,
management staff should have the psychological traits and communication ability in
certain management in which communication ability are the most basic elements. In
fact, there have not been studies on communication ability of leaders in general and
Vinh Phuc province in particular. So the study focuses on communication ability of
educational leaders is very useful.
Vinh Phuc is a newly re-established province, but has rapidly developed and
shown to be a dynamic province during the period of industrialization and integration.

level.
That a training program has been development.
Based on the findings, the following are the conclusions.
1. That the majority of the educational leaders are matured females with
higher educational attainment, higher educational revise and management
experiences.
2. That the communication ability of the educational leaders at Vinh Phuc
province is just normally observed.
3. Supplement of the educational leaders profile that they manifest their
communication ability in a moderate and normal experiences.
4. That a training program is developed.
Based on the findings and conclusions, the following are the
recommendations:
1. That the proposed training should be implemented to as to have a
continuously of succession the educational leaders in the hierarchy of the Department
of Education.
2. That are much space and room for improvement in all the sell - indicators of
communication ability in terms of interpersonal skills, emotional skills, sensitivity
skills, flexibility skills, persuasive skills, and problem solving skills educational
leaders.
3. There might be other sensitive variables or factors in communication that
would be significantly related with the incumbent educational leaders; or there could
be other variables which could be used in future researches along educational
management.
4. It is highly recommended to the higher authority in the Education
Department to implement The proposed training.
Keywords: Education, Ability, Leaders, Skills, Interpersonal, Emotional,
Sensitivity, Flexibility, Persuasive, Problem solving.
TABLE OF CONTENTS
TITLE PAGE Page

Analysis of factors influencing communication ability of educational leaders 76
Comparison of respondent’s perception by personal profile 80
Proposal Training Programs 91
5 SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS.104
Summary of Findings 104
Conclusions 105
Recommendations 106
BIBLIOGRAPHY 107
QUESTIONNAIRE 110
ABBREVIATION
ANOVA Analysis of Variance
ES Emotional skills
FS Flexibility skills
IC Interpersonal communication
PCS Persuasive communication skills
PSS Problem solving skills
SWOT Strengths-Weaknesses-Opportunities-Threats
SPSS Statistical Package for Social Sciences
SS Sensitivity skills
VIF Variance inflation factor
WM Weighted Mean
LIST OF TABLES
Table Page
1 Distribution of Respondents 56
2 Title of the table 56
3 Frequency and Percentage Distribution of Respondents Profile in
terms of Age and Gender 60
4 Frequency and Percentage Distribution of Respondents Profile in 61
terms of Educational Qualification
5 Frequency and Percentage Distribution of Respondents Profile in

26 ANOVA analysis in term of age 83
27 Test homogeneity of variances in term of work experiences 84
28 ANOVA analysis in term of work experiences 85
29 Test homogeneity of variances in term of number of years in
management 86
30 ANOVA analysis in term of number of years in management 87
31 Test homogeneity of variances in term of Educational qualification 88
32 ANOVA analysis in term of Educational qualification 89
33 The Independent Sample Test in term of gender 90
LIST OF FIGURE
Figure Page
1 Communication Process 15
2 Face to face Communication 16
3 Conceptual Framework Showing the Communication Ability of
Educational Leaders in Vinh Phuc Province 53
4 Map of Vinh Phuc Province 55
Chapter 1
INTRODUCTION
In management psychology, humans are considered central factors, throughout
the management process. People are the subjects as well as the objects of the
management relationships. In management, the psychological contact between
officials or managers (to communicate) and the major management objects -
individual and collective (communication objects) is management communication, it
is the basic content of the management. To establish relationships with management
objects, to deal with management tasks, to maintain management functions,
management staff should have the psychological traits and communication ability in
certain management in which communication ability are the most basic elements. In
fact, there have not been studies on communication ability of leaders in general and
Vinh Phuc province in particular. So the study focuses on communication ability of
educational leaders is very useful.

in Vinh Phuc province on the path of industrialization and international integration.
3
Objective of the Study
This study was conducted to assess the communication ability of the
educational leaders in Vinh Phuc Province.
Specifically, it aims to:
1. Describe the profile of the respondents as to:
1.1. Age
1.2. Gender
1.3. Educational qualification
1.4. Position
1.5. Length of work experiences
1.6. Number of years in management
2. Determine respondents’ perception about communication ability of the
educational leaders in Vinh Phuc province in terms of:
2.1. Interpersonal communication skills
2.2. Emotional skills
2.3. Sensitivity skills
2.4. Flexibility skills
2.5. Persuasive communication skills
2.6. Problem solving skills in communication process
3. Ascertain the relation of the profile of the educational leaders with their
communication ability in terms of:
3.1. Interpersonal communication skills
3.2. Emotional skills
3.3. Sensitivity skills
3.4. Flexibility skills
4
3.5. Persuasive communication skills
3.6. Problem solving skills in communication process

changes and improvements of the school.
Scope and Limitation of the Study
The primary intent of this study was to further investigate the communication
ability of educational leaders to the proposed training program. There were two
hundred forty-three (243) educational leaders used as respondents in this study.
The communication ability are: interpersonal communication skills; emotional
skills; sensitivity skills; flexibility skills; persuasive communication skills and
problem solving skills in communication process.
Measurement of the communication ability of educational leaders was limited
in the use of questionnaires. Checklist questionnaire was developed for the purpose of
the study. The time frame of this study covered the period from April 2013 to
October 2013.
6
Definition of Terms
For clarity and better understanding of the study, the following terminologies
are hereby defined conceptually and operationally. According to Harper, Douglas
(2013) and Donald Clark (2013), definition about communication and its aspect can
be definited as below:
Communication Ability includes Interpersonal communication skills,
Emotional skills, Sensitivity skills, Flexibility skills, Persuasive communication skills,
and Problem solving skills in communication process and communication skill.
Communication is any act by which one person gives to or receives from another
person information about that person's needs, desires, perceptions, knowledge, or
affective states. Communication may be intentional or unintentional, may involve
conventional or unconventional signals, may take linguistic or nonlinguistic forms,
and may occur through spoken or other modes. Communication skills are the ability
to convey information to another effectively and efficiently.
Emotional skills refers to a person's ability to deal with, manage, express and
control his or her emotional states, including anger, sadness, excitement, anxiety and
joy.

social life in the natural environment. From the baby stirred in the womb, shelled seed
germination, to vibrant life between man and man, man with the surrounding
environment are all manifestations of the communication activities.
Thus, communication is the actions, gestures, attitudes in the relationships of
the process of continuous movement between actors in social life and in the natural
environment.
After all, communication is the activity associated with the life and very close
to our lives. Thanks to communication that people stick together, understand each
other and co-exist and develop.
In other words, communication is the relationship between human beings
together in human society (the family, in offices, factories, in schools, in business, in
9
the market, the street, at the conference etc.) when people carry out production
activities, entertainment, recreation, learning, fighting, diplomacy, leadership, science,
politics, etc.)
Communication is in all human activities. From birth, people need to
communicate with humans, first with his mother, then his father, with the family to
learn to eat, talk, walk, sit, use widgets made by human invention. If people do not
have the communication, they will not be human.in int the history of science, it has
been more than 50 cases, newborn children are spared into the forest, animals raised,
and when they are found out, all of them do not speak, do not walk by two legs,
swallow raw Fresh, crawl on all fours, or roaring.
Depending on the extent of communication of each person, the soul, wisdom
is developed, rich.
The concept of communication
Communication skills is the ability to apply knowledge and use means of
communication on the perception of the external manifestations and your
psychological changes.
According to the A.A.Bodalov and A.N.Leonchiev (2008), the communication
has three phases: controlling phase, adjustment and development process of

orientations.
11
According to these authors, the skills of the above components are: Visual
Skill, listening skills, contact skills, mutual understanding; organizational skills to
control the communication process.
VPDakharov relied on the order of the steps of a communication phase that
communicative competence includes the following skills:
Interpersonal skills in communication relationships.
Balanced Skill between the needs of the subject and object of communication
Listening skills and listening to objects of communication.
Self-control emotional and behavioral skills.
Sensitive skills in communication.
Skills to express easily to understand.
Flexible skills, flexibility in communication.
Persuasive communication skills.
Skills of controlling communication process.
Self-control skills and test subjects of communication
In short, to help the communication process take place conveniently and
effectively, subjects of communication need to have enough 10 groups of skills.
The purpose of communication
When people communicate with each other for many different purposes,
depending on different purposes, depending on the purpose of the work, but the main
purpose of any communication process is also good.
a, Exchange emotional feelings, thoughts together.
Communication is a dual activity, the two subjects are conscious, they have
different emotional mind, there is always the change: this time people can play a key
12
role actively, and the other time they play the role of passive listening. Then there is a
back change.
So in the process of communication, the two entities who have different

When people communicate or interact with each other, they have clearly
intention by a certain orientation. The essence of exploration orientation is to aware of
the enemy, from which mutual adjustment acts, words or gestures.
Thus, the orientation requires an psychological art to cause sympathy, removes
the psychological barrier created difficult barrier to overcome in the process of
communication.
Function of reflective or cognitive:
This function is like the purpose of the communication so that the process of
communication is the process of collecting and receiving information, and then
processing information. This acquisition depends on who is capable of mobilizing all
the sensory organs to reflect: mouth, ears, smiling, arms, eye glances or looks (there
are many ways to look) and judgment, thinking generalization, abstraction all
information received. Therefore, awareness of communication is an art. There are
even people concealing information that is never revealed. So the task of the people in
communication is to get information, even secret information. This is necessary for
14
managers. If one has been not aware of things, people, it is very difficult to manage,
lead them, adjust the behavior, thoughts and feelings of orientation.
Function of assessment and adjustment:
Being function is to control information from received information. It is the
attitude of the object, so that each person self-control behavior, gestures, words,
feelings, and thoughts to suit the circumstances for the purpose of each person.
The importance of communication
All human interactions are a form of communication. In the business work,
nothing can be achieved without effectively communicating with employers,
employees, clients, suppliers, and customers. If you look at the most successful
business people in the world, you will see people who have mastered the art of
communication. And that’s the difference between being a good of communicator and
being an advanced communicator – advanced communication is a true art form. It
requires practice, fitness, and a skill set that goes beyond those that the average person