ENHANCING THE COMMUNICATION SKILLS OF
EDUCATIONAL MANAGERS IN VINH PHUC PROVINCE:
BASIS FOR A TRAINING PROGRAM

A Dissertation Presented to
the Faculty of the Graduate School
Southern Luzon State University, Lucban Quezon, Philippines
In Collaboration with
Thai Nguyen University, Socialist Republic of Vietnam


i
DEDICATION This piece of work is dedicated
To My Family
Dr. Nguyen Thanh Hai, the Vice Director of International Training Center, for
his assistance and encouragement to pursue this study as Ph.D.Ed.M Class Manager;
To all the SLSU and TNU Professors, for their support and guidance extended
throughout the graduate studies in Thai Nguyen University, Vietnam;
To his ever dearest friends for their kindness and remarkable support;
To his family, for their support, encouragement for being the sources of
greatest inspiration, which made his career a success.
iii
ABSTRACT

In management psychology, humans are considered central factors, throughout
the management process. People are the subjects as well as the objects of the
management relationships. In management, the psychological contact between
officials or managers (to communicate) and the major management objects -
individual and collective (communication objects) is management communication, it
is the basic content of the management. To establish relationships with management
objects, to deal with management tasks, to maintain management functions,
management staff should have the psychological traits and communication ability in
certain management in which communication ability are the most basic elements. In
fact, there have not been studies on communication ability of leaders in general and
Vinh Phuc province in particular. So the study focuses on communication ability of
educational leaders is very useful.
Vinh Phuc is a newly re-established province, but has rapidly developed and
shown to be a dynamic province during the period of industrialization and integration.
One of the causes leading to the development is educational leaders in Vinh Phuc. It
expresses that the educational leaders have vision, depth, leadership, communication
ability to get the right policies to promote the education and socio-economic
development in recent years; however there are some inevitable weaknesses.
Therefore, improving the communication ability for educational leaders is necessary.
Recognizing the problem, the researcher decided to conduct a study on

3 METHODOLOGY… 54
Locale of the Study 54
v

Research Design 55
Population of the Study 55
Instruments 56
Data Gathering Procedure 57
Statistical Treatment 57
4 RESULTS AND DISCUSSION… 60
Respondents Profile 60
Respondents' Perception about communication ability 63
Analysis of factors influencing communication ability of educational leaders 76
Comparison of respondent’s perception by personal profile 80
Proposal Training Programs 91
5 SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS.104
Summary of Findings 104
Conclusions 105
Recommendations 106
BIBLIOGRAPHY 107
QUESTIONNAIRE 110

vi
ABBREVIATION

Page
1 Distribution of Respondents
56
2
Title of the table
56
3
Frequency and Percentage Distribution of Respondents Profile in
terms of Age and Gender
60
4
Frequency and Percentage Distribution of Respondents Profile in
terms of Educational Qualification
61
5
Frequency and Percentage Distribution of Respondents Profile in
terms of Length of Work Experience
61
6
Frequency and Percentage Distribution of Respondents Profile in
terms of Number of Years in Management
62
7
Reliability statistics on Interpersonal communication skills
63
8
Mean Distribution of Respondents Perception in Terms of
Interpersonal Communication skills
64
9

23 Hypothesis Testing 80
24
Comparisons of respondent’s perception according to profile
81
25 Test homogeneity of variances in term of age 82
26 ANOVA analysis in term of age 83
27 Test homogeneity of variances in term of work experiences 84
28 ANOVA analysis in term of work experiences 85
29 Test homogeneity of variances in term of number of years in
management 86
30 ANOVA analysis in term of number of years in management 87
31 Test homogeneity of variances in term of Educational qualification 88
32 ANOVA analysis in term of Educational qualification 89
33 The Independent Sample Test in term of gender 90 ix
LIST OF FIGURE
Figure Page
1 Communication Process 15
2 Face to face Communication 16
3 Conceptual Framework Showing the Communication Ability of
Educational Leaders in Vinh Phuc Province

53
4 Map of Vinh Phuc Province 55

2
Chapter 1
INTRODUCTION

general, and culture behavior in particular is an important issue in human activity in
the relationship between the community and particularly in leadership management.
Weaknesses in communication are the cause of society's opinion which is not good
for public officials and employees in the system of government.
Vinh Phuc is a newly re-established province, but has rapidly developed and
shown to be a dynamic province during the period of industrialization and integration.
One of the causes leading to the development is educational leaders in Vinh Phuc. It
expresses that the educational leaders have vision, depth, leadership, communication
ability to get the right policies to promote the education and socio-economic
development in recent years; however there are some inevitable weaknesses.
Therefore, improving the communication ability for educational leaders is necessary.
Recognizing the problem, the researcher decided to conduct a study on
communication ability of educational leaders to point out the strengths and
limitations. The researcher also gives solutions to improve psychological quality,
leadership, communication ability of educational leaders to make a rapid development
in Vinh Phuc province on the path of industrialization and international integration.

3
Objective of the Study
This study was conducted to assess the communication ability of the
educational leaders in Vinh Phuc Province.
Specifically, it aims to:
1. Describe the profile of the respondents as to:
1.1. Age
1.2. Gender
1.3. Educational qualification
1.4. Position

 Problem solving skills in communication process
Significance of the Study
Educational leaders, it can help educational leaders to improve
communication skills to make a contribution to the province’s socio-economic
development.
Future researchers, this study could provide references for future proponents
who wish to venture a study similar to the nature of this research. Thus basic tenets on
leadership styles and dimensions on instructional variables could serve as resources
for other studies.
Researcher, moreover, this study would be essential to the researchers since it
would give them new learning experiences and applications of the theories and
concepts.

5
Students, This study may benefit the students since they are the main
concerns of the educators and any wholesome environment and relationship would
create positive effect on the teaching and learning process. It is hoped that the
findings of the study can bring understanding and harmonious relationship among
members of the school systems.
Teacher, the outcome of the study is of great help to teachers because they
were aware of the communication different types of leadership that would affect
changes and improvements of the school.
Scope and Limitation of the Study
The primary intent of this study was to further investigate the communication
ability of educational leaders to the proposed training program. There were two
hundred forty-three (243) educational leaders used as respondents in this study.
The communication ability are: interpersonal communication skills; emotional
skills; sensitivity skills; flexibility skills; persuasive communication skills and
problem solving skills in communication process.
Measurement of the communication ability of educational leaders was limited

receivers understand the message.
Persuasive communication skills is the process of guiding people toward the
adoption of an idea, attitude, or action by rational and emotional means.
Problem solving skills consists of using generic or ad hoc methods, in an
orderly manner, for finding solutions to problems.

7
Sensitivity skills refer to ability to form give-and-take relationships which
enhance understanding and mutual respect, acknowledge the needs and feelings of
others being aware of how one’s own behavior affects others, and focus on the
positive aspects of conflict and values differences. 9
Chapter 2
REVIEW OF RELATED LITERATURE AND STUDIES

This chapter deals with the review of related literature and studies, conceptual/
theoretical framework and the research paradigm where the study builds about
Communication ability, Interpersonal communication skills, Emotional skills,
Sensitivity skills, Flexibility skills, Persuasive communication skills, and Problem
solving skills in communication process
RELATED LITERATURE
Communication in Management Leadership
The concept of communicative activities and interpersonal skills
The concept of communication
Communication is an activity that takes place regularly and continuously in
social life in the natural environment. From the baby stirred in the womb, shelled seed
germination, to vibrant life between man and man, man with the surrounding
environment are all manifestations of the communication activities.

modeling phase for the next operation. Based on this basis that one divides
communication skills into three groups.
Team-oriented skills: Being able to rely on external manifestation as nuanced
expressive intonation, tone, content, gestures, movements to judge exactly the
mentality within communication of the subject and object of communication. Group 10
segmentation skills are sub-divided into reading skills on facial expressions, gestures,
body language, words and perceptual skills transfer from the outer to the inner nature.
The positioning skills: is the ability to build model psychology, portrait
personality of the object. This is the ability to identify the position in communication,
to know to put his position on the position of the object to be happiness, sadness with
joy, their sadness and create conditions for the objects to communicate with her
actively.
Controlling group skills, adjusting the communication process: The subjects of
communication have suitable gestures, body languages, eye contact, smile, behavioral
responses with the object, context, purpose, content, communication tasks. "Know
yourself" - Socratic Greek philosopher once advised people like that. Knowing to
control the behaviour, emotions and feelings is reasonably aware of the limits of
behavior, the reaction of yourself. That is the nature of regulation (self-regulation).
Knowing to guide your behaviour, your response according to the purpose and
contents of communication tasks. It is the controlling process.
In order to control someone; you should understand his physiological
characteristics, his circumstances, his needs, his desires in certain conditions and
circumstances.
According A.T.Kyrbanova and Ph.M.Pakhmatylina, a communication process
consists of three groups of skills:
Group of team-oriented skills before communication.
Group of the exposure occurred skills in the communication process.


12
role actively, and the other time they play the role of passive listening. Then there is a
back change.
So in the process of communication, the two entities who have different
emotional feelings will share happiness, sadness, and thoughts with each other. If the
catch is not good, there will lead to misunderstanding. Love is thought hate, hate is
thought love.
b, Any communication also aims to aware and understanding each other.
To do this, the two parties must be given the news and got the news, talking to
each other all the thought, love each other, and to collect all the news of each other,
listen to each other for all the words to come to any agreement in which person-to-
person relationship: friendship, love, husband and wife, father and son, friends,
colleagues, superiors, subordinates. This process requires each person to use all
communication channels: eyes and ears, nose, skin, memory, filters, (thinking) to
create accurate information, fit for the purpose, with objects and situations.
c, Communication always bring a specific content depending on the work or
activities of humans. For example, pedagogy activities, main content of
communication is scientific knowledge are presented in the lectures at class. In the
trading business, communication is mainly price content, goods In the management;
communication content is the order
d, Finally, communication must be a relationship between these people and
those ones: relatives or profile, leaders or subordinates, the good leader or bad leaders.
Characteristics of communication in the management of the management leaders
Communication in Management Leadership. 13
Based on the characteristics of management activities, the basic characteristics
- the nature of the communication have defined communication in management as

feelings, and thoughts to suit the circumstances for the purpose of each person.
The importance of communication
All human interactions are a form of communication. In the business work,
nothing can be achieved without effectively communicating with employers,
employees, clients, suppliers, and customers. If you look at the most successful
business people in the world, you will see people who have mastered the art of
communication. And that’s the difference between being a good of communicator and
being an advanced communicator – advanced communication is a true art form. It
requires practice, fitness, and a skill set that goes beyond those that the average person
possesses.
Even though communication skills are so important to success in the
workplace, there are many individuals who find that there is a limit to their
communication skills and that they seem to have reached a stumbling block in their
progress. They may sometimes struggle to convey their thoughts and ideas in an
accurate manner, making it difficult to reach their full potential as a communicator, a
manager, and a leader of other.
However, there is hope for anyone who finds advanced communication to be
difficult. These skills can be practiced and learned.
The communication process
The communication process involves multiple parts and stages. These are: