VINAMILK YOGHURT
I. Introduction
II. Vinamilk corporation- Dương
- 1976: vinamilk company was founded.
- 2007: ranked 15
th
among the 200 largest company in VN
Became the biggest dairy company in VN.
- 2010: it was the first company in VN which was selected in top 200 performing
small and mid- sized companies with annual revenue under 1 billion $.
- Products: condensed milk, powdered milk, fresh milk, soya milk, yogurt, ice
cream, cheese, fruit juice, coffee and other products derived from milk.
III. Vinamilk Yoghurt
1.Introduce
- 1991: yoghurt was launched in VN market and became one of the leading products
of vinamilk’s company.
- Vinamilk yoghurt is a dairy product produced by bacterial fermentation of milk.
- Many customers choose vinamilk yoghurt is our favorites yoghurt.
- It provide nutrients to make all of your days beautifully.
- There are many kind of vinamilk yoghurt: sweetened yoghurt, unsweetened
yoghurt, fruit flavored yoghurt, probi yoghurt, susu yoghurt.
2. Dimesions and price
- Vinamilk yoghurt was designed with small form, convenient and clean.
- It’s 5cm in height.
- It’s more or less cube in shape.
- It’s 100 mg heavy.
- Lid of yoghurt can opened easily.
- The price of it is around 4000-5000VND, which is appropriate for income.
- You can take it go out in picnic or party.
- Now, vinamilk company has created new designs to attract customers.
IV. Products

- 5,000 agents and 140,000 thousand business retailers across country.
- In other direct distribution channels such as schools, hospitals, supermarkets
- Exported to overseas markets such as Australia, Cambodia, Iraq, Philippines…
VI-Competitions & Advertising
1. Competition:
- Main competititors are moc chau yoghurt, netsle yoghurt, bavi yoghurt, wel yo
yoghurt, monte yoghurt…
- However, vinamilk yoghurt is the most popular product in VN market.
2. Advertising:
- Create famous slogan: “ for your health and beauty”.
- Vinamilk use all forms of media advertising such as newspaper, TV, broadcasting,
outdoor advertising…
- Vinamilk company has launched advertising with funny photos.