-
f
11'
7
1/d
Ncfll'
r-~r7~
Gtcy-o
ISSN:0866 - 7802
" S608
12 - 2014
3 THANG 1 KY
Toa soan
&
tri
stf
530 dai lQ Binh Duong, Phuong Hiep Thanh, TP.Thii Dau MQt, tinh Binh Duong
Email: [email protected]
( 3 THANG 1 KY)
ISSN: 0866· 7802
S608
-
f
Tap chi
• A'
KINI -rE ·
Tang Bien t~p
PGS.TS. Nguyin Thanh
*
Ph6 Tang Bien t~p
TS.NB. Trdn Thanh VU

H6ng Huang
TS. Nguyin
Xudn
Dung
TS.
Nguyen
Tuong Dung
ThS.
is
Tht B£ch Thuy
*
ThU' ky Toa soan
ThS. Nguyin Thi
Ngoc
Huang
**
Giay phep hoat dQng bao chi in
S6: 36/GP-BTTTT
C~p ngay 05.02.2013
S6 hrong in: 3000 cuon
***
Ch~ ban va in t~i Nha in:
Lien Tirong, Quan 6, Tp. HCM
12·2014
_ A
KY -rIDAT"
•
MUCLUC
.
.

Phqm Nguyln Ng(JcAnh: PMt triin bJn viing cac khu congnghiep
tren dia ban tinh Binh Duong - nhin titgoc d(Jmdi trutmg
71
8.
Nguyln QuJc Nghi,
is
Thj Diiu Hi~n, Vii Thj PhuO'1IgTruyin:
Gidi phdp ndng cao 1(Yithi canh.tranh cho xoai cat Hoa L(Jc,tinh
tu«
Giang theo each tdp c4intit quan ddm cua khach hang
78
9.
Nguyln Ieng Vii: Thiit 14ipmo hinh tinh toan muc nude trieu tren
song tai khu V1!C can Gia, thanh.ph6 H6 Chi Minh 90
Chinh tri - Xii hpi
10. Cdnh' Chi Hoang: PMt triin luc IU(1nglao d(Jng
cong nghiep tinh EJ6ng Nai trong h(Jinhdp qu8c ti
101
11.Cu Duc Th(J: Dao duc each mang trong nJn kinh ti thi tnarng
dinh huang xii h9i chu nghia 110
12.Nguyin Van Kifm: EJ8imoi cong tac qudn
/y,
gop phdn
ndng cao chat luong giao due dai h9C dap ung yeu cdu
h(Jinhdp qu8c tigiai doan hien nay 115
Nghien ctru - Trao oJi
13.
Le
Thanh Df!,t:KMi niem giai han va m8i quan h? voi cac
khai niem co ban cua giai tich

Member
Prof Dr. Nguyen Van Thanh
Prof Dr. Hoang Van Chau
Prof Dr. Hoang Thi Chinh
Assoc.Prof.Dr Do Linh Hiep
Assoc.ProfDr. Nguyen Quoc Te
Assoc.ProfDr. Pham VanDuoc
Assoc.Prof Dr. Phuong Ngoc Thach
Assoc.ProfDr. Vo VanNhi
Assoc.ProfDr. Phuoc Minh Hiep
Assoc.ProfDr. Phung Minh Man
Assoc.ProfDr. Pham Minh Tien
Dr.
is
Bich Phuong
Dr. Nguyen Thi Hong Huong
Dr. Nguyen Xuan Dung
Dr. Nguyen Tuong Dung
MA. Le Thi Bich Thuy
*
Managing Editor
Dr. Nguyen Thi Ngoc Huong
**
Publishing licence
No: 36/GP-BTTTT
Date
05/0212013
In number:3000copies
***
Printing at: Lien TUOngprinting,

71
8.
Nguyen Quoc Nghi, Le Thi Dieu Hien, Vo Thi PhU'O'1IgTruyen:
Solutions to enhance the competitive advantage of Hoa Loc
sweet mango in Tien Giang province approaching from the
view of customers
78
9.
Nguyen Ieng Vu: Establishing a modelfor calculating the song
dynasty rise in Can Gio, Ho Chi Minh
90
Politics - Society
10.
Canh. Chi Hoang: Labour force development industrial Dong
Nai integration in international
101
11.Cu Due Tho: Moral revolutionmarketeconomysocialis oriented
110
12.Nguyen Van Kiem: Innovating management contribute to
improving higher education quality that meet requirements
integration period current international 115
Research - Exchange
13.
Le Thanh Dat: Definition of limitations and relationship to the
basic concepts of achievement award
120
14.Bui Xuan Thanh: The relation between "benevolence" and
"benefit" of mencius '(Manb Tu)political line
129
Information Science - Training

do, cac giai phap duac dJ xudt vai tinh D6ng Nai nh&m phdt triin du Itch.
Tir
khoa: tinh
Dang Nai, phdt
triin
du Itch, phiin tich
nhiin
ta
khdm
phd
DONG NAI, TOURISM DEVELOPMENT, FACTOR ANALYSIS TO EXPLORE
ABSTRACT
D6ng Nai is a South-East province, which is located in the Southern main pointfor economic
development. The province has a tourism advantage in comparison to the other provinces, however,
D6ng Nai s tourism have not developed up to his potential. This research aims at clarify the reality
and suggests some solutions to develop D6ng Nais tourism.
This research plays the SWOT analysis together with the reliability Cronbach s Alpha,
exploratory factor analyzing and multiple regressioning by SPSS 16. The results of data analyzing
shows that there are 6 main factors affectingthe attraction of tourism into D6ng Nai: (1) The
resources of human civilizational tourism, (2) The comestibles and the supporting services, (3)
Tourism services, (4) Physical infrastructure, (5) Tourism products and Peoples behavior, (6)
Tourism attractivenesses. From that, there are some solutions suggested to develop D6ng Nai s
tourism.
Keywords: Dong Nai, tourism development, factor analysis to explore
*
PGs.
TS. Khoa Dao tao Sau Dai h(JC,
Truong
Dai H(Jc Tai chinh- Marketing, B6 Tai chinh. Di¢n thoai di i16ng:
0903306363

qua qu8e
191,
quoc
19
51, qu8e
1920,
quoc
19
56;
cs.
cang
duong
thuy
nhu:
.Cang Long Binh Tan, Cang
Go
Ddu; San
bay
quoc t~ Long Thanh). Tinh c6 nhieu lang
ngh€ thu cong va nhtrng khu du lich bat ngan.
Tinh c6 nghe nghiep truyen thong n6i tieng
1ft
g6m
su
va nhieu
nghe
nghiep tieu thu
cong
nghiep nhu dan lat, may tre la, gia cong d6 my
nghe, lam cac san pham ill g6 cong nghe, ch€

B6ng Nai, uoc t6ng hrot khach d€n tham quan
trong 6 thang dAunam 2014, vui choi giai tri
va luu tru dat 1.236.000 hrot, dat 42,6% k€
hoach. Doanh thu du lich dat 394 tYd6ng, dat
51,1% k€ hoach.
se
hrot khach d€n tham
quan va vui choi giai tri giam 10% so voi
cling
Icy
nam tnroc, do cac san pham du lich
con don di~u, thieu tinh dQc dao, cham d6i
moi, nhi€u co s6 luu tni du lich chua dat yeu
du theo quy chuan. Hoat dong lu hanh tren
dia ban con nho, le sire canh tranh chua cao.
Viec tim ra cac giai phap nham phat trien du
lich D6ng Nai tro nen cAnthiet.
2. co
sa
LY LU~ pIlAT TRIEN
DULleH
Gatrell (1994) dinh nghia: "Di€m d€n la
nhfmg vung dia ly c6 nhfrng thuoc tinh, tinh
nang, S\I h~p d~n va dich vu d€ thu hut ngiroi
sir dung tiem nang". Trong cac nhin chien
hroc, Buhalis (2000) cho r~ng: "Di€m d€n Ia
h6n hop cua cac san pham dich vu, cung dp
tich hop kinh nghiem cho ngiroi tieu dung".
Page
&

trinh khuyen mai), y€u t6 mem (phat trien
13
Tap chi Kinh Ii . Ky Ihu(l:l
-
3. THT!C T~G pIlAT TRIEN DU LJCH TiNH DONG NAI
Tai nguyen du lich nr nhien cua tinh r~t phong phu va da dang (Bang 1).
Bang 1: Tai nguyen du Itch tv nhien cua tinh D6ng Nai
chuyen biet, ch~t hrong cuoc song, nang
hrc lao dong va dQi ngfi chuyen man, van
h6a, ca.nhan, quan ly,
S\I
nang dong va linh
hoat, tinh chuyen nghiep trong tiep c~n thi
tnrong, quan tri doanh nghiep).
Porter (2008) cho r~ng: "N~n tang co
ban d~ hoat dong cua doanh nghiep dat mire
tren trung binh trong dai han la 19i th€ canh
tranh b~n
vimg",
Cling theo Porter (2008),
cac y€u t6 tao nen tinh b~n vfrng cua 19i
th€ canh tranh phu thuoc: (1) Gia tri cua
kha nang chien hrcc tao nen viec dap irng
nhu du va mong doi cua khach hang, (2)
Tinh hiem c6 cua kha nang chien hroc hay
con goi la nguon hrc duy nhat, (3) Tinh ben
vtrng cua kha nang chi€n hroc - dQ kh6 bi
bat chuoc.
Nghien CUu cua Tuyen
&

1
Thanh phc Bien Hoa 10 1 2
5
2
2
Thi xa Long Khanh 3 3
3
Huyen Vinh Cuu 3
1
1
1
4
Huyen Long Thanh 5
1
1
1
1
1
5 Huyen Nhon Trach. 3
1 1 1
6 Huyen Thong Nhat
2 2
7
Huyen Trang Born 3 1 1 1
8
Huyen Xuan LQc
7
1 1 1 4
9 Huyen Cam My 6
2 2

3
1
1
Thl,l'C.tr~ng
va
D6ng Nai co Utinguyen du lich nhan van phong phu, co th~ dinh hinh phat trien met s6 loai
hinh du lich thich hop: Du lich v~ nguon, nghien
ciru
lich sir; Du lich hanh huong; Du lich van
hoa k~t hop du lich thien nhien (Bang 2).
Bang 2: Tai nguyen du Itch nhdn van cua TinhDong Nai
Loai hinh
Trong do, cap
xeph~g
Stt
Yen dia phuong
Di tich
Di
tich
Tong
so
thang canh, kien Qudc
ditich
lich
su,
each
true, nghe thuat
T'mh
gia
mang

1
2
3
6
Huyen Dinh Quan
1 1
2
2
7 Huyen Thong Nhat
1 1
1
8
Huyen Trang Born
1
1 1
(Nguan: Ban Quan
ly
Di tich Danh thang Dang Nai)
D~c biet, mot s6 di tich van hoa lich sir phan b6 xen ke trong cac khu rung tao thanh mot dang
tai
nguyen du
lich
sinh thai d~c s~c:
cac
khu rung van
hoa lich
sir
va bao
v~
moi

cr
D6ng Nai thanh cac loai sau: L€ hQi lang xii
truy~n thong (cling dinh, cling via troi dftt, cling ba, ta tai phan, ); L€ hQi cua cac dan tQc it
nguoi (cling Ilia moi, du diroc mila, dam trau, c~u an ); L€ hQi
10'
niem nhfrng
S\I
kien lich sir
15
(Ngudn: SiYVHTT&DLD8ng
Nai)
Tap
chi
Kinh t~· Ky thu<lt
D6ng Nai (L~ hQi truyen thong each mang tai Chien Khu D, Chien th~ng La Nga, chien thang
san bay Bien Hoa ).
Hien D6ng Nai co khoang 41 dan tQc it ngiroi da:co mat
a
vung dfit Dong Nam bQ ill r~t
lau doi, thuong cu tru
a
go d6i, vung co mroc 'ngot theo tuyen song rach, chu y€u la song
D6ng Nai (Bang 4).
Bang 4: Dan t9c him dia sinh song quanh rimg d(lc dung
Stl
len
dan
tQcban
dia
Ten rung

4sao
1 l32
3
sao
1
84
2
sao
6
297
1
sao
1
30
CSLT
dat tieu
chum toi tilleu
0 0
CSLTkhac
592
6317
Tong so
601
6.860
(Nguen : SiYVHTT&DLD8ng Nai) "
Cac co
sa
kinh doanh khach san - nha hang dat tieu chuan nha hang nam 20131a 330 co
sa,
tang 294 co

sa
khach san - nha hang tinh D6ng Nai
Nitm
2002 2003
2004 2005
S6 don
vi
khach san - nha hang
23 36 41
55
S6 hQ tu nhan kinh doanh nha hang, bar, can tin
- -
12.269 12.100
Niim
2006 2007 2008 2009
S6 don
vi
khach san - nha hang
79
115 147
-
S6 he>tu nhan kinh doanh co
sa
luu tru, nha hang 12.637
16.868
16.505
16.814
Niim
2010 2011 2012 2013
S6 don

TYdong 10,45 12,60 57,36
51,92
Tong luot khach
luct 370.748 502.868
707.392
860.226
1.100.769
Trona do, khach qu6c te
IU<;It
9.668
16.357 19.195
25.002
21.343
111~
%
2,61
3,25 2,71 2,91
1,94
CHITIEU
2009 2010 2011 2012
2013
Tong doanh thu
tYdong
350.00 415,850
497,227.
615,000 698,000
Lu hanh
tYdong
32.00 31,700 44,040
52,000 71,868

11l~
%
2,2
2,05 1,50 2,08
1,96
(NguAn:
Sa
VHTT &DL DAng Nai)
17
TC;lP
chi Kinh Ii· Ky Ihu4)t
D~u nr VaG linh VlJC du lich duoc xac dinh la nganh kinh doanh nen viec d~u tu ngan
sach
cua
tinh VaG linh VlJC du lich ~p trung VaG cac du an kSt
du
ha tkg va quy hoach chi tiSt mang tinh xuc
tac nham khuyen khich, huy dQngd~u nr du lich ill cac thanh phan kinh tS (Bang 10).
Bang 10: T6ng v6n d6u
tu
du lich 2001 - 2013
Nam DVT 2001 2002 2003
2004
Tong von dau
tu
VaG linh
Trieu dong 9.150 50 4.962
11.515
vue du
Iich

h6i gifty phep hoac hSt han thoi gian gioi thieu dia di€m (Bang 11).
Bang 11: Tinh trang cac du an d6u
tu
du Itch
din 2013
Tong so du an
Tinh trang dlj
an
dau
hi
du lich
-
Dang hoqt Dang b6i thuong
hogc
Thu
hdi giay phep
hoac het
d9
ng
dang quy hooch. chi tilt han
gidi
thieu dia diem
40
9 14
17
(Nguan: SO'K~ hoach D§u nr Dang Nai)
Cong tac tuyen truyen quang ba, xuc tiSn du lich dang nrng biroc duoc quan tam, thuc dAy.
Nhin chung, hieu qua cua hoat dong xuc tien du lich chua cao, chu ySu gioi han trong cac hoat
dQng gioi thieu du lich, nang cao str hi€u biSt cua du khach v~ D6ng Nai clnr chua th~t
sv

chung
cua
ca nude).
nhung thieu quy mo. Cac di tich, cong trlnh, diem
(52)
Da
dang ve
tai
nguyen
va
tiem nang, ca ve tai
tham quan khong thuan
tien
de thiet ke thanh
nguyen thien nhien va nhung gia tri nhan van:
san phdm du
lich
hoan ehinh.
Cac
canh rung da
(53) Vuon Quae gia cat Tien duoc UNE5CO cong dang
chung
10Mnhung thieu so
luong
tung 10M.
nhan la Khu du tm sinh quyen the gioi, dang duoc
Cac
danh thang, den dai, nha co, di tich deu co
xem
xet cong

nude, hai ben bo co nhieu di tich lich su thoi
md
(W3) Ket noi giao thong Vdi dia phuong rat tot,
c6i phuong Nam va nhieu dinh chua.
nhung den cac diem mang tai nguyen du lich kern,
(56) Ho Tri An co mat hOnlt rong
va
dep. chua thuan ti~n eho du khach. Vi~e dau tu co
sd
ha
(57) Co nhieu lang nghe, nhieu san phdm thu
tang
cua
nha nude trien khai cham.
cong,
nhieu mon an
va
trai cay
la
nhung d~e san
(W4) Cong tac quang ba, tiep thi hinh anh dia
dia
phuong.
phuong chua
tot.
(58)
Nhieu
di tich each m~g (W5) Keu goi dau tu trong du Itch chua hap dan
(59) Giao
thong

VN dang tac d(>ngxau den nhu cau du lich.
(03) Viec trien khai cac goi kieh cau cua ehinh
(T3) Su canh tranh quyet li~t
cua
cac tinh thanh
phu,
viec hoan thue thu nhap
ca
nhan
va chuong
trong khu vue,
trinh
'1n tucng
Vi~t Nam" cua Tong
cue
Du lich,
(T
4)
Vi~e dau tu ha tang (dien, nude, thong
(04) 5an bay
qudc
te Long Thanh sap duqe xay dung,
tin lien
lac,
giao thong ) eho
cac
diem den
(05) Su quan tam cua lanh dao tinh ve linh vue
giau tai nguyen (cac canh
rung,

(08) Khuynh
hucng
du
lich
tim ve thien nhien,
du kiem
nhiern
va
khong co ai
tung
qua dao
tao
ve du Itch.
(Ngu8n: Phan tich cua nh6m nghlen ciru)
,
.
19
Tap chi
Kink
t&·
Ky
th~
4.
MO
HiNH NGIDEN
ctru
K~ thira cac nghien ciru trong va ngoai mroc, co xem xet d~n thuc ti6n cua tinh D6ng
Nai, nhom nghien ciru d~ xuftt cac nhan t6 tac dQng d~n viec thu hut du lich D6ng Nai
(Bang 14).
Bang 14: Cac nhdn t6 tac d9ng din thu hut khach du Itch D6ng Nai

Diem du lich (X6) DLl8. Khu earn trai, khu du lich tien nghi, an toan
DLl9. Cac then, ap co sinh hoat hay hoat dong dQc dao thu hut khach
DLl7. Cac khu bao ton thien nhien hap dan
Nang luc phuc vu DL30. Nguo! dan dia phuong than thien, niem nd
(X7)
DL29. Khach du lich duoc su h6 tro cua cong an, bao v~,clan dia phuong
DL3l. Ban hai long ve chat luong phuc vu cua nhan vien du lich
DL28. Hang hoa, do luu niern phong phu va dQc dao
Am
thuc va dich vu
DL9. Thuc an duoc che bien phu hop vcrikhdu vi cua ban
h6 tro (X8)
DLlO. Co cac co sd y te, cac chct so cap cuu phuc vu khach du lich
Dl.l
l. Nha v~ sinh cong cong sach se, day du
DL8. Nha hang sach se, gia ca phu hop
(Ngu6n: Nh6m nghien ciru d~ xuit)
20
Thl,PC
er{Jng va
5. PHAN
rtcn
DUL~U KHAo sAT
5.1.Mau khao sat
D6i tUl/ng khao sat la khdch. du Ijch
t{Ii DJng Nai, phuong phap thu~n ti?n.
186 bang trii
1m
thu th~p sir dung dUI/C,
au

De>tin c~y va gia
hi
thang do diroc daub
gia thong qua h~ s6 tin c~y Cronbach's Alpha
(>0,6) va h~ s6 nrong quan bien -t6ng (>0,33).
K€t qua pharr tich diroc tom t~t trong bang 15.
true
4
Dich vu du Iich
s6
BIEN
QUAN
SAT
srr
THANGDO
H~s6
TU'ONG
QUANBIEN-
-> •
TONGNHO
NHAT
GHI·
CHU
CRON-
BACH'S
ALPHA
1
Tai nguyen du lich
tu
nhien

0,750
7 I Nang luc phuc vu
3
0,895
8 I
Am
thuc va dich vu ho tro
3
0,6500,841
5.3.Phiin tich nhiin t6
khdm
pha
Qua 2 I~n phan tich nhan t6 kham pha
(EFA),
h~ s6 tai nhan t6 th&pnh&tIa 0,5, k€t
(NguAn: Phan tich cua nhom nghien ctru)
qua
h~ s6 KMO 0,777>0,5, Sig. = 0,000<0,01,
. rut gon lai duoc 6 nhom nhan t6 (Bang 16).
21
T~P chi
Kinh
t~ •
Ky
thu~
Bang 16: Cdc nhom nhiin ta tdc ilrng vi~c thu hut khdch du Ijch ciia Dang Nai
DL13. C6 co
sCi
ton giao de thuc hien nghi Iehoac hap dan de tham quan
Tai nguyen du lich

khach du Itch
V\1
ho tro (XDL4)
DLll. Nha v~ sinh cong cong sach se, day du
Diem thu hut du
DLl8. Khu earn trai, khu du Itch tien nghi, an toan
DLl9. Cac then, ap c6 sinh hoat hay hoat dong d¢c dao thu hut khach
Itch (XDLS)
DLl7. Cac khu bao ton thien nhien hap dan
Co
sCi
ha tang
DLSC. Mang luoi dien thoai co dinh va di dong dap ung nhu cau
DLSB. Phuong tien giao thong (taxi, xe om, tau, pha, xe buyt ) day du
(XDL6)
DLSD. Mang internet nhanh va on dinh
(Ngunn: Phan tich cua nhom nghien ciru)
5.4. Kit qua
phiin
tich
tuang
quan va hai quy
Y=2,374+0,386XDLl +0, 136XDL2+0,006XDL3+0,304XDL4+0,002XDL5+0,029XDL6
K€t qua cho thfty
sir
hai long cua du khach
khi du lich tai D6ng Nai chiu tac d¢ng rihiSu
nhftt boi nhan t6 Tai nguyen du lich nhan van
(B. = 0,386), k€ d€n Ia nhan t6
Am

lich cua tinh f)6ng Nai, nh6m nghien ciru
da: xac dinh ducc nhtrng nhan t6 chinh tac
dong d€n
S\l
hai long cua du khach khi d€n .
du lich tai D6ng Nai. Tu d6, nh6m nghien
ciru c6 co
sa
d€ diSu chinh kip thai nham
giup cho du lich D6ng Nai tro nen hftp dftn,
thu hut du khach nhieu hon
nfra
trong thai
gian toi.
22
uan
Thl,PC rflng
va
6. DE XUAT cAc GIAI PHAp THU HUT KHACH DU LJCH
CiJA
TINH
6.1. Coo sO'd~ xu§t giai phap: (1) Thuc
trang du lich cua Tinh D6ng Nai; (2) Phan
tich SWOT hoat dong du lich; (3) Chien hroc
phat trien du lich Vi~t Nam d€n
nam
2020,
t5.mnhin d€n nam 2030; (4) K€t qua phan tich
dfr lieu khao sat vS danh gia cua du khach,
6.2.Ml}c tieu tang quat ciia giiii phdp:

dan
tQc
d€ dong gop tich cue vao sir phat tri€n kinh
t€ xa hQi cua tinh theo huang b€n vfrng.
6.3. Cdc giiii phdp chu yiu
Thu: nhat, biio t6n va phdt triin tai
nguyen du lich nhiin van ciia tinh: Tren co
sa su phong phu vS tai nguyen du lich nhan
van, co the dinh hinh phat trien mot s6 loai
hinh du lich thich hop:
.Du Itch
vJ
nguon, nghien
CUu
Itch
su:
tim
hi€u lich sir hinh thanh va phat trien cua vung
d~t D6ng Nai tai Can cir khu uy mien Dong
Nam bQ, Trung irong C\1Cmien Nam, dia dao
Nhon Trach, Nha Xanh, Bao tang D6ng Nai.
Du Itch hanh huang: Chua Gia Lao (Nui
Chira Chan), Chua Ong, Chua Dai Giac, Chua
Long ThiSn, Chua Biru Phong. Ianhfrng
noi phu hop phat trien loai hinh du lich hanh
lnrong.
Du Itch van hoa kit hap du licit thien
nhien: tham quan nrng k€t hop nghien CUu
di tich lich sir (k€t n6i viron qu6c gia Cat Tien
va Can cu Khu uy mien Dong Nam bo), tham

lich. Nha v~ sinh cong cong sach se, d~y du
Thtr ba, phdt triin cdc dich
VI}
du lich:
Phat trien cac phong trien lam nghe thuat, d6
, g6m, san pham kien true. Phat tri€n dich V\1
cham soc sire khoe va ngoai hinh, thir gian,
T'J-p chi
Kink ti • Ky thu<it
Truce mat, cAn OOaOOchong dinh hinh
cac
Ioai qua hru niem du lich, cac san pham d~c
s~c co tinh d~c thu cua tirng dia phirong d@
thu hut khach du lich, nlnr: bieu trung du
lich
D6ng
N
ai, t~p aOOcard postal v€ danh th~ng
va cac diSm du lich hap din cua D6ng Nai,
cac biSu nrong tam linh Cay da ba g6c
a
Nui
Chira chan, Chua Dai giac, Chua Biru Phong,
Chua Ong v v
Th". sdu, dai vOi vijc dao t90 va phd:
triin ngu6n nhiin l{rc du lich: Tnroc m~t,
dn chu trong t6 clnrc cac lap dao tao, b6i
duong ngan ngay thee chuyen d€ hoac linh
Vl!C,
phat trien nhan

phat trien thirong hieu du lich: Nghien ciru va
lira
chon mot vai doanh nghiep du lich m~OO
dS co kS hoach quang ba hinh anh, phat triSn
thirong hieu co vi thS canh tranh cao trong
khu
Vl!C
va ca mroc. "
cAn hru tam dSn cac loai hinh giai tri v€ dem '
(phong tra, quan ca phe, karaoke ), cac khu
thS thao, giai tri mang tinh chfit v~n dQng thu
hut khach.
Th". tu, dai vOivijc phdt triin hj thang
hI! tang va CO'
SO'
v~t chat
kj
thu~t
phuc
vI! du lich: Ben canh viec Nha mnrc dAu
ill
quy hoach, phat trien h~ thong ha tAng giao
thong, thong tin, truyen thong, nang IUQ11g;
cap thoat mroc, moi tnrong va cac linh
Vl!C
lien quan dam bao d6ng bQ dS phuc vu yeu
du phat trien du lich; DAu
ill
nang cap phat
trien h~ th6ng ha tAng van hoa, xii hQi nlnr

11',1ft
hanh, huang din; plnrong tien va co
sa
dich
vu phuc vu v~n chuyen khach du lich, co
sa
dich vu phuc vu tham quan, nghi duong, vui
choi, giai tri, thS thao, h9i nghi va cac muc
dich khac ).
Thtr niim, dai vOiyeu cau phdt trii
n
sdn
ph
am
du
lich:
dn co mot quan diSm va chu
tnrong khuyen khich cac thanh phan kinh tS
tham gia xay dung khong chi dua vao nguon
tai nguyen du lich s~n co ma con nghien ciru
OOudu vui choi, giai tri, nghi duong cua cac
thanh phArrxii h9i dS hinh thanh cac loai hinh
du lich co chat IUQ11g,d~c s~c, phong phu da
dang, co gia tri gia tang cao, dam bao dap irng
OOucAucua khach du lich nQi dia va qu6c tS.
24
cac
d~c
g
d~

'iirijlng
va
Thu
tdm,
vi dOu
tu
va chinh stich pluit
triin
du lich:
Nha mroc c~n don gian h6a
cac thu tuc hanh chinh trong viec dp phep
kinh doanh dich vu lu hanh, v~n tai du Iich
tren song, tren bQ; cong khai ban d6 quy
hoach phat trien du lich tren dia ban tinh, k~
ca quy hoach phat trien cac ben dirng, b€n d6
tren song phuc vu du lich. Khuyen khich d~u
nr cac khu, diem du lich moi, cho yay v5n
Uti
dai, d6ng thai c6 bien phap thao gO-mot
s5 kh6 khan virong miic v~ thu€ trong viec
chuyen d6i muc dich su dung d~t ill nong
nghiep hoac him nghiep sang phuc vu du lich
dS cac nha ~~u tir du lich yen tam. Thirc hien
chinh sach khuyen khich xa hQi h6a, thu hut
cac nguon hrc ca trong va ngoai mroc d~u ur
phat trien ha t~ng, co
sa
v~t ch~t
ley
thuat du

sa
cho viec xay dung va giao chi tieu
phat tri~n du lich hang nam cho cac nganh
va cac dia phuong. Tang cuong ph6 bien,
huang d~n cac khu, di~m du lich ap dung h~
thong cac tieu chuAn nganh, truce mat la h~
thong nha v~ sinh phuc vu du lich. Nang cao
vai tro va trach nhiem cua chinh quyen dia
phirong trong viec bao dam moi tnrong, van
minh du lich, an ninh, tr~t tv, an toan xa hoi
tai cac khu, diem du lich.
KETLU~N
Thong qua
phan tich
SWOT, khao sat
va van dung phuong phap phan tich cac
, nhan t5 kham pha, phan tich nrong quan h6i
quy, nh6m nghien ciru da tim ra 6 nhan t5
c6 tac dQng d€n viec thu hut du khach: (1)
Tai nguyen du lich nhan van, (2)
Am
thuc
va dich vu h6 tro, (3) Dich vu du lich, (4)
CO'
sa
ha t~ng, (5) San pham du lich va thai dQ
ngiroi dan, (6) Di~m thu hut du lich. Tir d6,
d~ xu~t d€n tinh D6ng N ai nhtrng giai phap
di~u chinh sir tac dQng cua cac nhan t5 thong
qua cac chinh sach d~ nang cao hoat dong

que: Kendall/ Hunt Publishing Co.
8. Ha Nam Khanh Giao & ctg (2012), Marketing dia phuong tinh Ben tre, S6 khoa hoc Cong nghe
tinh Ben tre.
9. Martin Roll (2009), Chien luoc Thuong hieu CMu
A,
Nha xudt ban Lao dong - Xa hoi .
10. Nguyen Van Dung (2009), Chien luoc va chien thuat quang ba Marketing Du lich, Nha xuat ban
Giao thong van tai .
11. Porter M. (2008), Loi the canli tranh (ban dich), Nxb Tre, TP.HCM.
12. Kotler P.& ctg (2004), Marketing au: dia phuong CMu
A,
Thanh phd Ho Chi Minh
13. Kotler P.,Micheal Alan Hamlin, Irving Rein, Donald H. Hailer,
Tiep
thi dia phuong Chau
A
(ban
dich) - Chuong trinh Quan ly kinh te Fullbright.
14. Kotler P.,Micheal Alan Hamlin, Irving Rein, Donald H. Hailer (1993), Places Marketing, Free
Press, NY.
15. S6 van hoa the thao du lich Dong Nai (2013), Nien giam thong ke Dong Nai.
16. Tong C\ICDu lich viet Nam (2000), Non nuoc Vi~tNam, Ha NQi.
17. Tuyen
&
ctg (2010), Khao sat
y
kien cua khad: du lfch nude ngoa: ve'nhiing diem manh - diem yeu
cua du lfch Va Lat - Lam Dong, Truong D~ hoc Da Lat
26