
TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP. HCM NGUYỄN HOÀNG PHƯƠNG CHI GIẢI PHÁP NHẰM THU HÚT KHÁCH
DU LỊCH NƯỚC NGÒAI ĐẾN
THÀNH PHỐ HỒ CHÍ MINH THÔNG QUA
LOẠI HÌNH DU LỊCH MICE LUẬN VĂN THẠC SĨ
Chuyên ngành : Quản trị kinh doanh
60340102  

TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP. HCM NGUYỄN HOÀNG PHƯƠNG CHI

GIẢI PHÁP NHẰM THU HÚT KHÁCH
DU LỊCH NƯỚC NGÒAI ĐẾN
THÀNH PHỐ HỒ CHÍ MINH THÔNG QUA
LOẠI HÌNH DU LỊCH MICE

LUẬN VĂN THẠC SĨ


2


3


4


5









PHÒNG QLKH – ĐTSĐH
CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM
Độc lập – Tự do – Hạnh phúc
TP. HCM, ngày 24 tháng 12 năm 2013
NHIỆM VỤ LUẬN VĂN THẠC SĨ



n

Học viên thực hiện Luận văn 

ii

LỜI CÁM ƠN



 

-

 




THÀNH PHỐ HỒ CHÍ MINH
 


TTDL 
.
Chương 3: CÁC GIẢI PHÁP NHẰM THU HÚT KHÁCH DU LỊCH NƯỚC
NGOÀI ĐẾN TP.HCM THÔNG QUA LOẠI HÌNH DU LỊCH MICE
 
tro

               

                

 

phát t 
iv

ABSTRACT
         mes to
          
comprises three chapters:
Chapter 1: Overall about Mice TOURISM
In chapter 1, the writer has been showing the general knowledge of Mice
tourism including: concept, characteristic and structure of this kind of tourism as
well as analyzing some kinds of tourist come into Vietnam by this type of traveling,
which is able to show character of each of them. Additionally, it studies the
development of Mice tourism in the world as well as in the country and also makes

 1
 4
 4
 5
 5
 6
1.1 Lý  6
 6
 6
1.1.2.1 Meeting (gp g, hi hp, hp mt) 6
1.1.2.2 Incentive 7
1.1.2.3 Conference/Convention 8
1.1.2.4 Event/Exhibition 10
 11
1.1.3.1 Ma du khách MICE 11
1.1.3.2 MICE là du lch cao cp 11
ng tham gia MICE 11
1.1.3.4 Ngun li t MICE 13
1.1.3.5 Sn phm du lch MICE 13
 17
vi

 19
 20
 22
 22
 22
1.2.2.1 Khách Nht 23
1.2.2.2 Khách Pháp 23
1.2.2.3 Khách Nga 24

2.2.2.4 Xây dng sn phm du lch mi 45
 47
 . 48
2.3.1. Tình hình du khách 48
 54
 59
2.3.3.1 Các yu t v chính tr - pháp lut 60
 h tng 60
 vt cht  k thut phc v du lch MICE 63
2.3.3.4 Ngun nhân lc phc v du lch 68
 thut phc v du khách: 69
 70
 70
 70
 74
 74
 74
 74
 75

 79
 79
viii

 79
 80
 80
 81
3.2.1.1 Các gii pháp v th ch quc 81
3.2.1.2 Các gin lý cn du

DN 
GTGT 
DLQT Du lch quc t
UBND.TP 
DT Doanh thu
SPDL 
DVDL 
TG 
ĐVT 
CT.TNHH 
HN 
x

DANH MỤC CÁC BẢNG

 26
 48
 49
 50
- 2012 51
 55
 59
 63
 66
 77
-2020 79
xi

DANH MỤC CÁC HÌNH



    


2





tài nguyên 



Minh 

 

   nh Bangkok (Thái Lan), Singapore,
Kuala Lumpur (Malaysia), Hong 




 




 



4

- 2009). Phân biệt du lịch MICE và dịch vụ tổ chức sự kiện, Tạp
chí Du lịch Việt Nam, Số 11, tr.50-51.
- Du lịch MICE: Loại hình du lịch đầy triển vọng, Tạp
chí Du lịch Việt Nam, Số 9, tr.51-52; Số 10, tr.26-27
- Phát triển du lịch MICE - Bắt đầu từ nâng cấp chất lượng
hạ tầng, Báo Hải Phòng cuối tuần, Số 29, tr.30-31.
     
 
 






       

2. Mục tiêu nghiên cứu của đề tài

 



3. Phương pháp nghiên cứu
Phương pháp tổng hợp và phân tích thống kê: 


CHƯƠNG 1: TỔNG QUAN VỀ DU LỊCH MICE
1.1 Lý luận chung về du lịch MICE.
1.1.1 Khái niệm về du lịch MICE
MICE 
- M
- I
- Convention/C
- Exhibition/ E


             



             
Convention tour và Exhibiton tour. 


 
1.1.2 Các loại hình du lịch MICE
1.1.2.1 Meeting (gặp gỡ, hội họp, họp mặt)






7

- Association Meeting (Cuộc hội họp giữa các công ty với nhau)


          
              ách
     -     -    -  

               

hãng.


- 

- 

- 


  




1.1.2.3 Conference/Convention

 
9

  
 
 

 
tháng 
VN   

 
1.1.2.4 Event/Exhibition
            MICE vì chúng




-Coporate event/ exhibition: 
 
-Special event/ exhibition: 


 



nhân 
- .
