B GIÁO DC VÀ ÀO TO
TRNG I HC KINH T TP. H CHÍ MINH

 PHAN THUN AN NÂNG CAO NNG LC CNH TRANH CA NGÂN
HÀNG TMCP ÔNG Á I VI DCH V THANH
TOÁN QUC T GIAI ON N NM 2020 NÂNG CAO NNG LC CNH TRANH CA NGÂN
HÀNG TMCP ÔNG Á I VI DCH V THANH
TOÁN QUC T GIAI ON N NM 2020
Chuyên ngành : Qun tr Kinh doanh
Mã ngành : 60340102

LUN VN THC S KINH T

NGI HNG DN KHOA HC: PGS. TS. PHM XUÂN LAN TP. H CHÍ MINH – NM 2013
LI CAM OAN


Bu nhân s ti DongA Bank
27
Bng 2.2: Các ch tiêu tài chính c– 2012 28
Bng 2.3: Li nhun hong dich v ca DongA B 33
Bng 2.4 :Doanh s và doanh thu TTQT c-2012 33
Bng 2.5: S ng h  c– 2012 35
Bng 2.6: Tình hình s dc TTQT t-2012
37

Bng 2.7: Li nhun TTQT c– 2012 38
Bng 2.8: Doanh s, th phn TTQT c 41
Bng 2.9 : M quan trng ca các yu t phi thc th ng 46
Bng 2.10: So sánh các yu t phi thc to nên giá tr khách hàng gia các ngân hàng
48

Bc cnh tranh ca DongA Bank vi th trc tip theo
c TTR 52

Bc cnh tranh ca DongA Bank vi th trc tip theo
c DP/DA 54

Bc cnh tranh ca DongA Bank vi th trc tip theo
c L/C 56

Bng 2.14: Doanh thu/ Chi phí qung cáo ca DongA Bank và Techcombank 64


DANH MC CÁC CH VIT TT


ACB : Ngân hàng TMCP Á Châu
BCTN 
CN : Chi nhánh
DongA Bank : Ngân hàng TMCP Á
Eximbank 
MB Bank 
NHTM 
NOSTRO : Tài  n  c ngân hàng gi  n ngoài
PGD : Phòng giao dch
PR : Quan h công chúng
Sacombank : Ngân hàng TMCP Sài Gòn Thng Tín
SWIFT 
Financial Telecommunication)
Techcombank : Ngân hàng TMCP K Thng
TMCP : Thng mi c phn

1.1   lý lun v cnh tranh, ngun l  c cnh tranh, li th cnh tranh
5

1.1.1  5
1.1.2  5
 7
 7
1.2 Các yu t     c cnh tranh trong dch v TTQT ti NHTM
8

1.2.1  8
1.2.2  11
1.3  c cnh tranh và li th cnh tranh
14

1.3.1 Phân tích  giá  14
1.3.2 Phân tích mô hình 3 nhân  thành công 16
1.4 Các chic cbn 18
1.5 Kinh nghi    c cnh tranh trong ho ng TTQT ca mt s
NHTM 21

1.5.1 Ngân hàng HSBC 21

 22
 22
TÓM TT CHNG 1 23
CHNG 2: ÁNH GIÁ NNG LC CNH TRANH CA NGÂN HÀNG TMCP


2.2.1.1 43
2.2.1.2  45

2.2.2 
 49 2.2.3 
 59
2.2.3.1  59
2.2.3.2  59
KT LUN CHNG 2 69

CHNG 3: NHNG GII PHÁP NHM NÂNG CAO NNG LC CNH
TRANH CA NGÂN HÀNG TMCP ÔNG Á I VI DCH V THANH
TOÁN QUC T 70

3.1.nh
ng v chic
phát trin ca dch v TTQT ca DongA Bank trong giai
n 2014 - 2020 70

3.2 La chn chic cnh tranh cho dch v TTQT ca DongA Bank 71
3.3 Các bic cnh tranh 71
 71
  75

 

  
 
TTQT ngày

 các ngân 

 TTQT t
n

 TTQT 
TTQT 
 
-
   TTQT           
2


Doanh s TTQT ca DongA Bank các nm 2005 – 2012

2005
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2007
2008
2009
2010

3
2. Mc tiêu ca đ tài
−   
  
− ánh giá n
TTQT .
−   n
 TTQT 2020.
3. i tng – Phm vi nghiên cu
i tng nghiên cu:
 ca ngân

Phm vi nghiên cu:
TTQT  TMCP ngân hàng TMCP
trong 10 – 2012.
4. Phng pháp nghiên cu
4.1 : Ngu   
- o

- 
4.2 

4
− 


1.1 C s lý lun v cnh tranh, ngun lc, nng lc cnh tranh, li th cnh
tranh
1.1.1 Khái nim v cnh tranh
Theo Michael E. Porter (1990), c

 
.
 mà còn là 
 
–
 

Nhìn chung, : “Cnh tranh là s ganh đua gia các ch
th có cùng mc đích phi đt đc, xy ra trong mt môi trng c th, có nhng
ràng buc chung; din ra trong khong thi gian và không gian xác đnh”
1.1.2 Khái nim v ngun lc




 
 g
 N

6


:
•  

(Goode, 2003).
• 


(Krugman, 1994).

• 
(Michael E. Porter, 1990).
N



 

(n Thanh, 2003). Hay  


(WEF, 2002).

Nng lc cnh tranh ca doanh nghip là kh
nng doanh nghip to ra đc li th cnh tranh, có kh nng to ra nng sut và
cht lng cao hn đi th cnh tranh, chim lnh th phn ln, to ra thu nhp cao và
phát trin bn vng”.
1.1.4 Li th cnh tranh
Theo Porter (2008),            
8 1.2.1.1 Môi trng kinh t - t nhiên - xã hi
NHTM 
- 

               

  

TTQT NHTM 
và 









1.2.1.2 Chính sách kinh t đi ngoi ca quc gia






                  


11
 hàng


 



 






 
1.2.2. Nhân t ch quan
1.2.2.1 Tim lc ca ngân hàng thng mi.
TTQT 
 





1.2.2.2 Uy tín ca ngân hàng  trong nc và quc t.




13



1.2.2.6 Hot đng marketing ngân hàng.

              
              

 

1.2.2.7 Các nghip v ngân hàng khác có liên quan


 




                








15

Hình 1.1: 
(Ngun: Porter, 2008, Li th cnh tranh, NXB Tr)


1. Hot đng chính        


o            

o 
o 
các kho bãi
o 
o 
2. Hot đng h tr
 

o 
o 

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