ENGLISH BUSSINES DEPARTMENT - FOREIGN TRADE UNIVERSITY
____________________________________________________________________________________________________________________________________________________________________________
ACKNOWLEDGEMENTS
First and foremost, I sincerely thank teachers of the Faculty of
Business English at Foreign Trade University, especially Mrs Nguyen Binh
Lan for her enthusiastic guidance throughout the writing of this field stydy
report. I would also like to express my gratitude to Vinh Nguyen Phat
company’s staff who have helped me to complete this report.
I am deeply indebted to Mr Nguyen Van Chung and Mr Nguyen Van
Hoan whose materials, support, stimulating suggestions and encouragement
helped me in all stages of writing this report.
My classmates supported me a great deal and I want to thank them for
all their support, cooperation and valuable suggestions.
Finally, I cannot fully express my gratitude to all the people whose
direct and inderect support helped me complete my report in time.
___________________________________________________________________________________________
_
Luu Thi Le Quyen 7c
1
ENGLISH BUSSINES DEPARTMENT - FOREIGN TRADE UNIVERSITY
____________________________________________________________________________________________________________________________________________________________________________
INTRODUCTION
Nowadays, globalization is a general trend. Not a single nation can be
prosperous with closure policies since international trade plays the key role
in promoting domestic economic integration into the world economy.
Moreover, international trade can also help a country develop it comparative
advantages, taking advantage of potential capital, technology, science and
advanced management skills from outside, as well as maintain and develop
national culture, acquiring the quintessence of human culture.
Imports help domestic consumers to have a diversity of products at
lower prices. Also for the entire economy, imports increase the efficiency of
References
Because of the short practice time and limited knowledge, this report
should have some inevitable errors. The writer would like to receive
comments from readers in order to improve her report.
___________________________________________________________________________________________
_
Luu Thi Le Quyen 7c
3
ENGLISH BUSSINES DEPARTMENT - FOREIGN TRADE UNIVERSITY
____________________________________________________________________________________________________________________________________________________________________________
CHAPTER I: AN OVERVIEW OF VNPHATCO., LTD:
1.1. Establishment and development:
VNPhat Co., Ltd was set up from a store specializing in trading
mechanical equipment in Hanoi. After a period of operation, realizing the
potential market for mechanical goods in Vietnam, and the limitations of a
familly business, the store owner decided to set up a limited liability
company called VNPhat Co.,Ltd. VNPhat Co., Ltd was officialy established
in March 2001 with the initial capital of 5,000,000 VND. Its headquarters
were then at No. 37/4, Phuongmai Road, Hoangmai, Hanoi. A
representative office was opened at No. 21, 152 A Caolo Road, 4 Ward, 8
District, Hochiminh City in 2005.
In september 2005, VNPhat Co., Ltd was relocated to 30/192 Giapbat,
Hoangmai, Hanoi. During its operation, the company has tried to expand the
market in Hanoi and Hochiminh city while increasing the ability to grasp
and manager new markets by opening branches in various provinces. The
company estiblished a representative office in Hai Phong in 2004.
Representative office in Danang - the largest industrial city Center of
Vietnam in 2007. March 2008, it opened a branch in Thainguyen – an
industrial city of Vietnam. Thus, so far the distribution network of the
company has expanded across the country.
_
Luu Thi Le Quyen 7c
5
Board of Directors
Accounts
department
Import
department
Marketing
department
Sales
department
Technical
department
ENGLISH BUSSINES DEPARTMENT - FOREIGN TRADE UNIVERSITY
____________________________________________________________________________________________________________________________________________________________________________
1.2.1. Board of Directors
The directors are responsible for general planning and strategic
direction for the entire company; they are also responsible for all activities
of the company, ensuring profitability, growth and development of the entire
company, achieving the objectives of the company on sales growth, profit,
personnel development and others.
1.2.2. Sales department
The salesforce is responsible for sales, services provision through
direct transactions with customers in the areas assigned. On the basis of the
overall business plan given by the directors each year, the sales department
will work out plans and specific methods of implementation, distribution,
and revenue goals that each salesperson must complete. The sales
department must carry out all necessary market activities to win customers
(mainly dealers, shops, mechanical plants), to sign contracts, and to take
with the sales department to train workers for the implementation of
projects.
1.2.6. Import department
The import department plays an important role in the search for input
goods for the company. It conducts organized import activities as planned
under the direct leadership of the directors, such as finding partners, making
contractual arrangements, implementing contracts etc.
1.3. Main business fields and achivements
Vinh Nguyen Phat Trading and Service Limited Company is a
professional importer of metal processing equipment with over 10-year
experience in Vietnam’s market. With a team of mechanical engineers of
high levels and many years of experience working in large factories, who are
constantly updated with technical information and technology through the
cooperation with foreign experts, VNPhat Co.,Ltd provides customers
with program packages including: technical advice, equipment selection,
technology suitable for technical requirements and capabilities, technology
___________________________________________________________________________________________
_
Luu Thi Le Quyen 7c
7
ENGLISH BUSSINES DEPARTMENT - FOREIGN TRADE UNIVERSITY
____________________________________________________________________________________________________________________________________________________________________________
transfer package, installation instructions, workers training, maintenance and
technical support.
Items of equipment provided by VNPhat Co., Ltd include: lathe,
universal lathe screw, CNC lathes, drilling machines, milling machine, two-
stone grinding and surface grinding machines, grinding holes, grinding
machine tools, hydraulic shearing machine, brake machine hydraulic,
hydraulic presses, sawmill, welder, air compressor, etc.
During its development, VNPhat Co., Ltd has established solid
locally and internationally is the impact of foreign laws, and international
conventions. Import contracts and import activities must abide by the laws
of the exporting country, the law of a third country (if specified in the import
contracts), international business practices and international conventions,
treaties that the parties participate in. The laws and regulations of the
exporting country can make the process of import business simpler or more
complex, which affects the import operating costs and thus import activites
efficiency.
Therefore, before conducting import, enterprises must clearly
understand international laws and the laws of the exporting countries.
- Fluctuations in the domestic market and international market: like
other types of businesses, import businesses are influenced by input
commodity markets and output commodity markets. However, for
___________________________________________________________________________________________
_
Luu Thi Le Quyen 7c
9