18.63

9.879

.800

.870

TT2

18.80

10.220

.720

.881

TT3

18.90

9.891

.750

.876

TT4

19.30


Scale

Corrected

Cronbach's

if Item

Variance if

Item-Total

Alpha if

Deleted

Item

Correlation

Item

Deleted

Deleted

PH1

10.13


4.406

.767

.856


LVI

Thành phần đảm bảo
Item-Total Statistics
Scale Mean

Scale

Corrected

Cronbach's

if Item

Variance if

Item-Total

Alpha if

Deleted


DB3

15.46

5.271

.811

.721

DB4

15.45

5.285

.846

.710

DB5

15.69

7.336

.353

.854


CT1

11.59

4.896

.874

.770

CT2

11.65

7.251

.698

.857

CT3

11.59

4.896

.874

.770



Cronbach's

if Item

Variance if

Item-Total

Alpha if

Deleted

Item

Correlation

Item

Deleted

Deleted

HH1

9.46

4.803

.772


.844


LVIII

Kiểm định EFA
Rotated Component Matrixa
Component
1
TT3
DB5
TT1
TT5
TT6
TT2
TT4
CT2
DB1
DB4
CT3
CT1
CT4
DB3
DB2
PH4
PH2
PH3
PH1
HH4

.717
.646
.641

.405
.414
.787
.778
.769
.724


LIX

Kiểm định Cronbach’s alpha sau gom nhóm
Thành phần sự tin tưởng
Item-Total Statistics
Scale Mean if

Scale

Corrected

Cronbach's

Item Deleted

Variance if

Item-Total


22.61

13.787

.827

.895

STT4

23.01

14.773

.589

.920

STT5

22.46

14.094

.767

.901

STT6

7


LX

Thành phần sự quan tâm
Item-Total Statistics
Scale Mean if

Scale

Corrected

Cronbach's

Item Deleted

Variance if

Item-Total

Alpha if Item

Item Deleted

Correlation

Deleted

SQT1


22.76

22.878

.660

.931

SQT5

22.47

21.216

.873

.912

SQT6

22.47

21.598

.778

.920

SQT7


Corrected

Cronbach's

Item Deleted

Variance if

Item-Total

Alpha if Item

Item Deleted

Correlation

Deleted

QTC1

10.68

3.455

.816

.734

QTC2

Cronbach's

N of

Alpha

Items

.842

4


LXII

Thành phần phương tiện hữu hình
Item-Total Statistics
Scale Mean if

Scale

Corrected

Cronbach's

Item Deleted

Variance if

Item-Total


6.39

2.085

.823

.722

Reliability Statistics
Cronbach's

N of

Alpha

Items

.862

Coefficientsa
Unstandardized Standardized
Coefficients
Coefficients
B
Std.
Beta
Error

Model

.035
.041
.042

.178 4.320
.344 7.814
.309 6.988
.013 .293

.000
.000
.000
.769

Collinearity
Statistics
Toleran
VIF
ce

.845
.737
.733
.704

1.184
1.356
1.364
1.421