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: TRNH TI
: A17809
- 2014
Thang Long University LibraryL
n tt nghip bc hi h
tr t ng du ci
li cp s dn gc
nhim v l
16
16
2.1.1. 16
2.1.2. 18
2.1.3. 19
2.1.4. 21
- 23
23
27
31
32
34 2.3.1. 34
36
36
2.4.2. 38
2.4.3. 43
2.5.
44
44
45
2.6.
49
2.6.1. 49
NHTM
KHCN
TCKT
NHTMCP
NHNN
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1.1.1.
.
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.
.
, KHCN
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KHCN
1.1.3.
C
c
i mn xu
u ng trc tii sng c
i, to ra s i.
Cho vay KHCN gi rng quan h v
u king kinh
doanh ca hoi ro cao,
u t gim thiu ri ro. Cho vay
KHCN ng khon cho vay l khon vay nh
i
li nhun rt l
ra, cho vay u ki
c ng sn phm mi h
c ng thi, kin thc
nghip v ca c n.
1.1.4.
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Thang Long University Library
1.2.1.
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6
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1.2.2.
cao
NHTM.
1.2.3.
:
vay KHCN =
x 100%
KHCN =
cho vay
x 100%
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:
cho vay KHCN =
x 100%
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=
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10
1.2.4.
a.
i t nh1960 1970 ti Viu Stanford
vt bi trong vic lp k hoch c
tr bn nht thu bao gm Marion Dosher, Dr
Otis Benepe, Albert Humphrey, Robert Stewart, Birger Lie.
u thc ch thu th
trong ho ng hin t
u tt trong hin ti th hin s tho
hiu ti trong hin ti th hin sai l
lai th hic g
c gii thi o i Zurich Thu i F
i t c th nghi
c s dng tn t c
hin kh ng nh a t ch
n ph thun lc t
C Opportunities): C
(T Threats): N
kh
c hin lt trt t d hi x
ch Marketing Mix 1.2.5.
12
Marketing hn hp (marketing mixp h tip th c doanh
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Thang Long University Library
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(Five 1.2.6.
forces)
ng c hu du qu
u ngun gc li nhun. c xut bn lu
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nhun trong kinh doanh. Quan tr c
c doanh nghii nhun.
ng s d
nhp mt th c hong trong mt th
m trong mc cc ci thin
sn sinh nhiu li nhu
1.1.
Bargaining power of suppliers): N
Quyn lc c
, c
NHTM cu
Threats of substitute products or services):
(Threats of new entrants Entry barriers):