ON AIR
Email Markeng
Email Markeng
Is Dead ?

Changing
Email 3 Billion 204,000,000 sent email/ day
Facebook 1 Billion 2,460,000 pieces of content/ day
Twier 200 Million 277,000 tweet !mes/ day
Linkedin 200 Million -
Pinterest 40 Million 4,472 pins/ day
2014
2013
Elie Bursztein
MERCKLE
4x
23% (2007) – 30% (2010)
43% (2007) – 37% (2010)
45.1% Email accounts
28.1% Banking accounts
13.8% Social network accounts
6.6% Online store accounts
6.3% Gaming accounts
Email
1978 1991 2003 20071992 2006
Marke!ng
Newsle*er Digest email
Lead Nurturing Sponsorship email
Dedicated email
Transaconal email


Review and Improve
Bounce Rate
Delivery Rate
List Growth Rate
CTR
Email Sharing
Coversion Rate
Revenue per email sent
Open Rate
70%
CTR
60%
CVR
56%
COR
29%
ROI
29%
ROI
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Email and other channels
Segmenta!on
Design
Delivery !me
Spam

Opmizaon
Growth your list
Email and other channels
Segmenta!on
Design
Delivery !me
Spam
ADVANTAGES VS DISADVANTAGES
CASE STUDY
Email Markeng

THANK YOU