i

LIăCAMăOAN





TP. H Chí Minh, ngày tháng nm 2013


ii

TịMăTT LUNăVN
 

-Tranconcen 




 
 




                

 5
 5
 5
 6
 6
 6
 7
 9
 10
 10
 12
 13
iv

 14
 15
 16
2.2.7.  16
 18
 18
3.2.  18
3.2.1. ng  18
 19
3.2.3.  19
 19
 20
  21
4.1.  21
 21
 21


DANH MCăCÁCăCH VIT TTăVÀăKụăHIU
A
:

ALMEC
:
ALMEC Corporation (ALMEC)
BI
:

BRT
:

CSGT
:

DaCRISS
:
The Study on the Integrated Development Strategy for Danang City
and Its Neighboring Areas in the Socialist Republic of Vietnam
( 
)
EFA
:

GDP
:

GSO

PU
:

SN
:

SQ
:

TAM
:

vii

TP
:

TPB
:

Tranconcen
:
Consulting Center for Transport Development (Trung 

UBND
:

USD
:


 18
x

LIăCMăN

  

m


, c.
Canh 

Ba MBa M
 
  
1

Chngă1: GII THIUă TÀI
 g
  
.
1.1. Bi cnhăchínhăsách
 
 -TTg, 
 . 
 TP. 



BRT 
 

  
   (Wright Hook,
2007).    
LRT, 
; 

 ( Jerram, 2006, tr. 222-
233). BRT 
, ; BRT

  (Tranconcen, 2009).
1.1.2. ThcătrngăxeăbuýtătiăTP.ăƠăNng
C
  4 

trong 

n
 (Tranconcen, 2009).





3

Ngun: DaCRISS, 2008, trích trong ALMEC và Tranconcen, 2009




1.2. S cn thit caăđ tƠi
-USD  -7,3%
GDP
1

  
. 


. 


1.3. Mcătiêuănghiênăcu
: (1) X 
;  n1

5

 BRT; (3) X


1.4. Phm vi, điătng vƠăphngăphápănghiênăcu

  
 

2.1. Căs lýăthuyt
Lai  
  
V

    

H  - Theory of Planned Behavior)
        - Technology Acceptance Model)  hai 
 
. 

2.1.1. ThuytăhƠnhăviăhoch đnhăTPB
Hìnhă2.1. 

Ngun: Ajzen, 1991, tr. 182.

 (A)


quan (SN)

2.1.2. MôăhìnhăchpănhnăcôngănghăTAM
m . TAM 
 i khi 


Chutter M.Y., 2009).  
 (Perceived Ease of Use  PEU)  
 PU).
Davis (1989, tr. 320) nh : “PU là mc đ mà mt cá nhân tin rng vic s dng
mt h thng đc thù s nâng cp s th hin ca h; PEU là mc đ mà mt cá nhân tin
8

rng vic s dng mt h thng đc thù s không cn n lc th cht ln tinh thn”. 

Hìnhă2.2. 

Ngun: Davis, 1986, trích trong Chuttur, M.Y., 2009, tr. 2.
,
Davis
               
Venkatesh 
 (Davis,


Hìnhă2.3. 
 (Ajzen, 1991, tr. 188)tíchăcc 
 

 
tíchăcc 
2.1.3. TngăhpăcácănghiênăcuăvƠămôăhìnhăđăxut
Chen  Chao (2010    TAM  




tiêuă
cc 
.
Hìnhă2.4.  TAM  HB

TAM TPB

Ngun: Chen và Chao, Transportation Research, Part F, 2010, tr. 3.



(PEU)



Ngun: Tng hp ca tác gi t

các nghiên cu.
2.2. Phơnătíchătngănhơnăt trongămôăhìnhăđ xut
2.2.1. NhơnătăNhnăthcăsăhuăíchă(PU)
    ) cho    

 Tc đ dch v tt (Good service speed and reliability).
H1+
H2+
H3+
H5-
H4+














H6+
11

, 
2.1.
Bngă2.1. 


PU1

PU2
 BRT 
PU3

PU4

PU5
V
PU6

PU7

PU8

Ngun: Tng hp ca tác gi t

các nghiên cu.
2.2.2. NhơnătăNhnăthcătínhădăsădngă(PEU)
 
 H (My interaction with the ticketing system of the
KMRT is easy and understandable).
 H (My interaction with the information system
of the KMRT is easy and understandable).

các nghiên cu.
2.2.3. NhơnătăNhnăthcăkimăsoátăhƠnhăviă(PBC)
 Chao (2010, tr. 131
 S  (For me to take the KMRT to commute is easy).
 T(My freedom to take the KMRT to commute is high).
 











2.3.
Bngă2.3. 


PBC1

PBC2

Ngun: Tng hp ca tác gi t

các nghiên cu.
14



SN1

SN2
 ) 
SN3

SN4
  
SN5


SN6

SN7

Ngun: Tng hp ca tác gi t
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các nghiên cu.
2.2.5. NhơnătăThóiăquen sădngăphngătinăcáănhơn (HB)
Chen  Chao (2010, tr. 131)   
 . Beirao  Cabral (2007, tr.


 T do/đc lp (Freedom/ independence).
 i đn bt c ni nào (Ability to go where I want).
 Thun tin (Convenience).
 Nhanh chóng (Rapidity).
 Thoi mái (Comfort).
 Linh hot (Flexibility).