SLIDE
MEASURES TO DEVELOP PAYMENT CARD SERVICES
AT BIDV, HANOI BRANCH

1

Thái Nguyên, 2013


 Introduction
 Theoretical basis to build the solution
 Analysis on the status of card services
 Results of the analysis
 Solution development services card
 Conclusion & FAQ
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Measures to develop payment card services at BIDV, Hanoi branch


 Vietnam joined the WTO
 Bank card payment became modern civilization
without using cash.
 Development card services to reduce the proportion
of the population means, bring utilities to the people.
The author choose the
topic “Measures to
develop payment
card services at
BIDV, Hanoi branch”
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Measures to develop payment card services at BIDV, Hanoi branch

Measures to develop payment card services at BIDV, Hanoi branch


The concept of card products & card services
PRODUCT
• The product concept
• Products meet
customer needs

BANK CARDS
AND OTHER
CARDS SERVICES
• The concept of
bank cards
•Card services
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Measures to develop payment card services at BIDV, Hanoi branch


Factors affecting the quality of cards service
INTERNAL
FACTORS:
•Human
•Financial capability,
technology
•Development
Orientation

EXTERNAL FACTORS:

2012

Tổng nguồn vốn huy động

6.170

7.250

7.809

8.399

Theo nguồn huy động

2.480

3.160

3.594

3.884

Từ dân cư

2.480

3.160

3.594


7.350

8.800

10.250

Short-term

4.680

4.610

5.650

7.875

Medium and long-term

2.120

2.740

3.150

2.375

Outstanding credit
According term

Source: Report on the business results of BIDV Hanoi in 2009 2012


Results of business cards
The number of customers using cards of BIDV Hanoi

Source: Report on the business results of the branch
Measures to develop payment card services at BIDV, Hanoi branch

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Some results of the Card Services business

Unit: Millions VND

Target

2009

2010

2011

2012

Net income of card service

601.120

758.951


35.618

41.427

The number of individual customers

45.520

59.110

63.150

69.120

Source: Report on the business results of the branch
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Measures to develop payment card services at BIDV, Hanoi branch


Number of ATM, POS, CAU

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Measures to develop payment card services at BIDV, Hanoi branch


SWOT Analysis
OPPORTUNITIES

1. Economic problems make
weak banks does not


3.

Large customer base

4.

Prestige, brand of BIDV is in
local and international.

1.
2.

Human Resources,
Technology
Old corporate culture

3.

Developing new services

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Measures to develop payment card services at BIDV, Hanoi branch


Analysis of the competitive environment
No

Criteria


3.56

4.09

3.94

3.67

3.98

3

Technical Features

4.18

4.19

3.97

3.97

3.98

4

The procedures and time card issue.

4.19


3.97

3.98

3.56

3.58

7

Network of payment

3.78

3.98

4.08

3.66

3.95

8

General assessment of service quality card

3.88

3.99



98

3.89

98

4.19

98

3.98

98

 

Ability to solve problems and customer
2
3
4

questions
And professional staff
The service attitude of staff
General assessment of staff

5
Valid N (listwise)




Measures improve the quality of card service
 Develop BIDV image by a
variety of good products and
service
Developing young leaders
sources
Strengthening professional
training
Strengthening risk prevention
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Measures to develop payment card services at BIDV, Hanoi branch


With BIDV
Develop business strategies oriented system:
Promoting the role of Vietnam National Financial
Switching Joint – Stock Company (BankNet)
Standardize the transaction and the physical
manifestation related to bank Card services
Strengthening Network Security

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Measures to develop payment card services at BIDV, Hanoi branch


Our theoretical understanding
of the role of quality in the card
service. Lesson learned for