LỜI NÓI ĐẦU
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 !"
#!$%&'()*#!#+
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8"/#(92:;#,*<=>"2
?52(@A&1%#!BCD6
>2E:"5+1*3%
%'F,-.G6*#:
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5+-#@I1H012K
3212GL!I1H
(5.17M,-.
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.46:"O"!P#!8"
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P2I5.J"*<3
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ZXL#XYYZJ2h2pE&ZY
q@4"*IaK"A&2
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*IJ@;##`M."!24
U!24"."`##5=G
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2. Đặc điểm, vai trò, nội dung của đầu tư phát triển trong doanh nghiệp
2.1. Đặc điểm đầu tư phát triển trong doanh nghiệp
U!1$=#J*5a
so*#:3@1!1
1H 81;#2E-56."
1o*#:1'FGG!*
7\-*4.M5*!2!1(_
G\=+A1>MP1."
1E-#E#
q5j4`4.=>"4.
E#K:*4`!5j4`N
-J#2!I15&?
!-.P1,H!#&$
G10.43b@4.c!1">MG
*4:41T
+ CH2p12i4CH2p1M?220:.
"4.24.1!/3:6
1H12i4`L#K;#2
E56."1-"G
1-2p1>M,.@
4&#?!#`:6G\=+2!

G!3!1
o614"$'E
!5G24J4"#=5a
Thứ nhất: C!32"-2GL!J4
"N`3232
#]96#2:?@
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CI1H*05:J1H
'F4g3%G17#^#N
z4!(86#5G)#4I`
I1H#,!176G&J4-186+
#'F5GG1U!1
J4"17P$172
17!I1HK1!32"-
2GL!J4"
Thứ haia<1!32"-175G)#
/1(N>14">,#a1
15GI14.$TCG"
1*;##`M!#5G)#17#^#Nz
&J1HN"!<3*N17
&#1L#4"#,!3
2I1H6L>GG-175G)#!

Thứ ba làa<1!32"G#M5GL7@
t:4"5G24!2:
=#`37@t:{##7@#E'
##3JE2:?L&*#:7@*
17#0
U!1J#]4"M!;#.
"175G24J4"#`!

<1%505G245.
*5,.0"!4*6L1H#0L.
5G24"J%50/1@*1'
E4"/*I5.H,!J
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4"v4"#@1G-*4.%
50@O2e@110(!#5L##*#
>I-:•4*6!>61HJ#6
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2EO2e@4gJN1@*4
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@-I*M
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1H*CG$!M*3$!
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2.2.2 Mục tiêu đầu tư phát triển trong doanh nghiệp
U4WPPP#G\4"J1ve
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#172Gc
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:-#7@4!5.AI240-*
5.AI::_3#&JU#`*1H
#-^6#7@6G@#&J
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24b.!I5GJA:MPI
1Hc*.!II1HJA"61
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2:$#&7@#'G#&J*AIJ
!24J:*86@*:IAI
1H7#`7@J#!17
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„K*65.,!J4"
!#`7@.',!##`&
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4"*4.1C1H7*2
4J1%!417#&G#NJ4"37
@G#>G5.-44"'%!*P
7@.!13*%J5G#*
@4`-M*I#4.1
„<1-175G)#a
q-*M2L2GL!
#lI1H3%@22.

„<1P35-A#:"a#5+
"I1HL#*34"
„<141J:"##0
I1H2)
„<1G"32"J4">GG#

"2!9P#i#2l1k
O†-M#:1H24-J*
2MIN32"._#>_17.!3
20!Q"!#>T
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O†-M#:1H>
C@6#P#>J!3#.
2GLJE15G)#JE'1
1H4gE5j4`#*#>I:"
Thứ ba làa-M.!>4"
O†-M#-,-.>,#a
sC63"J:-5G.
sC6J>N4!L.N!2l@
O†-MIJ4"I1Ha
s/,M3(\.E#`?G
1g7
sP#i*#:*=#2O2l@J
#]
OhP#i32"3%50!"=>"
>AM7#*#>I:"4.25+.E
Thứ tư là:-M*#*#>I:
"
OhP#i1-4J#*#>I:"G#
>G5.!@=22L-*0!"5j4`#*#
>I21,J
Oq.E#*#>I#4``*5‡1
=17G#>G__`*
Ov*#:"G.E!3,
!5.!$#17:"
GL!J!5*

G#>GM`"GJ5G4g
C#:64.$ˆ‰C€ˆ5#P•{a/4.$@3
4^&EFLM>GG2:"G
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/4.$M2:J*@"5G2:J
>4^!5G24
G->"$4.$!41?&E5G
)#4"
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3.3. Đầu tư phát triển nguồn nhân lực
&#!64"3G-#
61J#68"-#4
"2:{3#=517#-#G#=17•
17G10*#:5GJ4"'
17G101HL58"
L17{>L1*4`!
4!*3C?-.6*3J1H
C32""*34""1
,-.17/,-.4"
>,#a>GM:-5G>&2E
<?!GM5!13G`
1741kS*"&E@T-2"#
6*3
Z[
<1,-.4">_?2-
*1H<-*%5017.17>0@*
2-*1H'FG2_2P)@C*1H
"*'FG!17*1aC6L!$
6MTC6-2GLJ1H
1H*C32"A#"*3:"

O%3A#2l@%a$
3%A#:"2l@'F4"
GM.1&_#>_2IH%3
2l@:"J
t"G1&24"
1H4.#5#5a
C&"G1&2G17P#i
4"3#=M2N#:1H
C&"G1&2?17
17?2:1717K2GJ1
&217"414!"=414!
)pP4.1%6&
C#!1&2'
E!24J4"1%6
4.wŠK_=1724(4"!
17#`_!914!3291G
102
3.5. Đầu tư vào hoạt động nghiên cứu thị trường
Thứ nhất làa1"&I1HJ4"
1&2GL!J4"
Z~
!#=M%>GJI1HJ
4"5+2:I1H2:!#:
1H!G#`J4"1H4g
7@5."MJM#62GL!
,L17*4"`$>1
1H@2
C.*4"24:."2l
L!`!1%!=
14"

/#*#>I6>M*:"#E
J:"C@5#2:*J21A#:"
#2:(\>M*:"4""*1H
{l##*#>I##>M*:"
M*:"&.G2-:!J
65G1A&7M35G"
M22I1H`5G)#!:
@2!G:"jM#:1H
M6>M*:"'E#
-#4"-#P#i1
4. Các hình thức đầu tư và nguyên tắc quản lý đầu tư ở các doanh nghiệp
4.1. Các hình thức đầu tư
8"5_6&12:MAI#=4g
!*-6&115a
s<1
Zm
<-*6&>F!2;#1!"G
1H91N$1H2:#
.G\!1U!117
"4136&21#AM
<1#!62A>"*4J1
3#.212:32"2GL#1
.
s<1.
<-*#6&1#1H#.
!#G\!1E>417#`MJ
1911%&!J5#E>FU!
1.9417>"4136&217
,4:*A#0LL.5G
s<1.X#1*4I1

6&1>_>#E21/1
G5."IG#>GI1H1g
75.L102'4":G
!17#`17?H2p;#!7M
4"%50-P*_G\1 
4.2. Các nguyên tắc quản lý đầu tư ở các doanh nghiệp
oG\1a#@7$>"J/1*J
1G\612?>1I4.1
>1."1>124.!17$#`M
NI
oG\1J4"G4.#`175G
24J4"0?H2p#``4
4.13;#!177M4"
XZ
1Gg71HJ1g7
@*I1
soG\1J4"GG#>G5G$5G
)#4I`17I1H@3G17&
177MJ4"1H4g#`J
1
soG\1J4"G:4.$2E
J2&35G244.2"#"
@24N172@:5!#
soG\1J4"G*5#E!2?
2@4.1!."@4.1>G
G#5.g7$M4.P\*.G#>G.
"(6.1
5. Những chỉ tiêu đánh giá hoạt động đầu tư, hoạt động tài chính trong
doanh nghiệp
5.1. Các chỉ tiêu đánh giá hiệu quả tài chính gồm:

{*17I>;55A#&
-5L#2p&J4"A#&
1*4`2p&J4"
{*>#%I8<C*4`2p
&J4"N-5#&L#
>
sv&2"#!"L#58<C*4`
2p&J4"
{*17I>;55A5!"2"#
L#2p&J4"A#&1
*4`2p&J4">%I
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8<C*4`2p&J4"P#!#&
!"L#>
sv&@€*31%J1H•L#5
8<C*4`2p&J4"
hI>;"55A@L#2p
&J4">Z%I8<C2p&J4
"P#!#&@L#>
s•]#"L#58<C2p&J
4"
hI>;55A5]#"L#2p
&J4"A#&8<C2p&J
4"
>#%I8<C*4`2p&J
4"N!5]#"L#>
CHƯƠNG II: ĐÁNH GIÁ HOẠT ĐỘNG ĐẦU TƯ CỦA
CÔNG TY SỮA VINAMILK VIỆT NAM
1. Tổng quan
1.1 Tổng quan về ngành công nghiệp sữa Việt Nam

5G)#?5$2ƒ24.)#:">I`g
@1*">5G2>>N@G>;
::>'2#2ƒ5G#>17>
,.)#>SO*OO'>
>65G)#.
/!M245G)#?5$"!
8#2#0!l.#124>
5G5G125G><,H
:*9L1H1:**M1:
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Trích đoạn CHƯƠNG 3: MỘT SỐ GIẢI PHÁP NHẰM NÂNG CAO HIỆU QUẢ ĐẦU TƯ CỦA VINAMILK KẾT LUẬN VÀ KHUYẾN NGHỊ

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