Phân tích chiến lược kinh doanh của Trung Nguyên giai đoạn 2014 2020 - Pdf 14

Trung Nguyen Coee

    
  
    
  ! " #
$ % 
 & '
%(  )  *
 %+ 
,-  . /
% 01 
%/  ,. 23 45
 6 7 $
8    
9:;<"
"   => ?
$  
@0A
A 1'

Tầm nhìn
: Trở thành một tập đoàn thúc đẩy sự trổi dậy của nền kinh
tế Việt Nam, giữ vững sự tự chủ về kinh tế quốc gia và khơi dậy,
chứng minh cho một khát vọng Đại Việt khám phá và chinh phục.

Sứ mạng:
Kết nối và phát triển những người yêu và đam mê cà phê
trên toàn thế giới.

Gía trị cốt lõi:



 !"#$

%&'()*+,-./01"234
0567"5894"# &:#;

<=0)&/>?>#@A9:B@C?D&E2;

<&"FG #H598"DI"@A9:B0J5 K
DK5/*"!4L

<<J2- # ?M;

<NO?M"#PQRSQR?D"4"98"4 T;

<U#94"VW&0&E!0/@694"VW0X&!<
Y8!R?T+4Z!"[+4/\;

<Z4: :04:"VWP/6'X&
0]@C;^0"3E_`O_Qa(b"8"'
/@A"VW5$"cQ;(4 T894"VW/#?D"58
94@A9:B98"D+,"4"94"VW&0"4"@6"&E!
J5 K!4L!*"! d8"!`" K!e!/;


<Y:=b4 T8Y8QR !"-F8
@A9:B 5@6"!?-:04 T@A9:B98"D;
OH":/K=5X&Q/5+/QKf:XQQ$"F I?G0J5 K;
 &:#?g'-2-?DCUN98" #D6;

.    / / N
 %* :P ,Q '
$S]3
 
T3BCDEFC4C4BGFD^L

"*5VVKK^>E#!t55=_ K)5/=J5 K$?g"5 ?M
"*5VVKK!2 -"#P.N7?># 0X&!F>
:?qF9K8"#"c@M#=o0?Y:;&@M.l
#/ 7"c"*5VVKKX&/Y""5VVKK+H?>:
54]X"VK&K"VK/#;
 
T3BCDEFC4C4BGFD^L

X"VKH?>?52'ulR!2-"cX"VK"c:D
?T'-;J?F!X&":T"C"Dk @M!X"VK?g
E 4 T"#PI"Ik @M?k;X64:2
' " # P  " ' N; 'l! X"VK    =5 
=v?>Bl/b""2'"#P0X&;
 
T3BCDEFC4C4BGFD^L

&K"VKLg"#P?> #D66+B=:/k"
[Rl!&K"VK/@C@6"8/63"cD6!"p
*5"i*5/;0X&!&K"VK"F4:2'"#P6
"';'l;
 
T3BCDEFC4C4BGFD^L

5K w X/ *VW ^g "j 3" h x k  @M$ X/ ?g

Fl  m2 : %(  0X 
=YY01 :6X
  4 n _o OY X 2
#-O- p4>  DD qres 
,tF]T7UL

 
U3_`abc_DcdeCDfJgE4hij
=HDkhhL

Fl  m2 : %(  0X 
=YY01 :6X
  4 n _o OY X 2
#-O- p4>  DD qres 
,tF]T7UL

 
U3_`abc_DcdeCDfJgE4hij
=HDkhhL

Fl  m2 : %(  0X 
=YY01 :6X
  4 n _o OY X 2
#-O- p4>  DD qres 
,tF]T7UL

 
U3_`abc_DcdeCDfJgE4hij
=HDkhhL


SÁNG T O 5Ạ
74,200 VND
CHI N L C S N PH M : ĐA D NG HÓA VÀ Ế ƯỢ Ả Ẩ Ạ
T O S KHÁC BI T Ạ Ự Ệ
SÁNG T O 8Ạ
396,000 VND
SÁNG T O 8Ạ
199,500 VND
G7 3 IN 1
116,000 VND
G7 CAPPUCCINO
MOCHA
50,000 VND
G7 CAPPUCCINO
HAZELNUT
50,000 VND
PASSIONA
43,500 VND
G7 CAPPUCCINO
CHOCOLATE
50,000 VND
G7 CAPPUCCINO
HAZELNUT
78,100 VND
G7 CAPPUCCINO
MOCHA
78,100 VND
G7 CAPPUCCINO
CHOCOLATE
78,100 VND


^@A""D+Dun0"#"5"1l5//#K 5+5[
 @6"2 5!4UU`J 5+4 #|K K;
 :B:DB/50"#un"5"1)@C8 5n 0"
# /6B"5:#;*h"sn92"#"jsC
5'?Tl;*j/50_‚:D u=0=:/50?E://#K0
"# 5+5[ @6"2 5K5?@M#F!?g05 k?G"+"c
"#! 594 ]/#K/#/50"#"oC5!?"?45
"oD5;
X&/ 598" #D6"P"F/50"#:B50:;J2
/@A"#"1 #5D6"p52<l;X]"#"1//50?G"
29yD?H4'D6;
 &:#?g"s/s"n0"#"1:#c:8'!
DA6+j9:D"D(@C^?"?45?g"5 ?M=P2-
"#"13?G"+'D6;
CHI N L C S N PH M : ĐA D NG HÓA VÀ Ế ƯỢ Ả Ẩ Ạ
T O S KHÁC BI T Ạ Ự Ệ
L_Q_&__

 &:#?g=:"#"3!]P+,@C4
ƒ/#Ks"ƒ?g405"9: ]'c"#Eb
=r  5"CT*1)@C5=g,05#/50"#
:#/?G"+"5b ?M"cƒ:(-*(#LKK=KKƒ
?T=Y/#@M:#"#.@Ck=„?G"H"7…hC
A1"23+'E!nhY:405'>!b
p3""5??T05#n+@6"5G/k"["5"j]
g;
*#LKK=KK//50"#=:'?@A""sI"I"5"4"
)k5">@aJ_!a(_*!~_t}!/9G?G"+
"5"4"&:#c98"!"4"d8"X@C?@A"&50

In?#@Ck"#;
|a•&

^@A""H/s"uno:#/5'D6_5!‘"!K:!
;*o6"4""D+D?"?45+E"';2-5="c
 &:#6Z@Ck4"!?D"5+0+@E?"?451
l/@AC1ny@405

5=a +"X&$’O5+;
5=<a +"‘"/K5$
5=Na +"K:$’O5+$;
5=Ua +"J K5*5/5+$’O5+$;
5=Za +"_5:B50$
CHI N L C T O S KHÁC BI TẾ ƯỢ Ạ Ự Ệ
CÀ PHÊ Đ C BI T NH TẶ Ệ Ấ

^@A""H/s"un0"#5'P"on?#+E"
?"FG0CZ98" #D6;^G"+?@A"@"0"4"
8/6@&Kf†5 !L5=5!K /!( !5 55!5"5f!
=K!aK =!K/a!J:=K:!5:5!JK5/!5!J}

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