ĐẠI HỌC QUỐC GIA HÀ NỘI
TRƢỜNG ĐẠI HỌC KINH TẾ LÊ HỒNG PHÖC NÂNG CAO NĂNG LỰC CẠNH TRANH AGRIBANK
CHI NHÁNH HUYỆN NINH GIANG HẢI DƢƠNG
LUẬN VĂN THẠC SĨ QUẢN LÝ KINH TẾ
CHƢƠNG TRÌNH ĐỊNH HƢỚNG THỰC HÀNH
Hà Nội – 2015LỜI CAM KẾT

               
 


LỜI CẢM ƠN





-



               


 

               


 

Ninh Giang - g 

 
 - N

 
 - .
   
 - 
 
 - 

MỤC LỤC
DANH MỤC CÁC TỪ VIẾT TẮT i
DANH MỤC BẢNG BIỂU ii
DANH MỤC BIỂU ĐỒ iii
DANH MỤC MÔ HÌNH, SƠ ĐỒ iv
PHẦN MỞ ĐẦU 1
CHƢƠNG 1: NHỮNG VẤN ĐỀ LÝ LUẬN VỀ NĂNG LỰC CẠNH
TRANH CỦA NGÂN HÀNG THƢƠNG MẠI 5
1.1. Năng lực cạnh tranh của Ngân hàng thƣơng mại 5

3.2. Đánh giá thực trạng năng lực cạnh tranh của Agribank Ninh
Giang 41
  41
 43
 57
 59
3.3. Đánh giá năng lực cạnh tranh của Agribank Ninh Giang 62
 63
 63
 64
 64
3.4. Thực trạng về tác động năng lực cạnh tranh trong môi trƣờng
nội bộ của hệ thống Agribank đối với các chi nhánh. 65
CHƢƠNG 4: MỘT SỐ GIẢI PHÁP NÂNG CAO NĂNG LỰC CẠNH
TRANH CỦA AGRIBANK NINH GIANG 67
4.1. Định hƣớng phát triển của Agribank Ninh Giang đến năm 2020 . 67
4.2. Giải pháp nâng cao năng lực cạnh tranh của Agribank Ninh Giang.
67
4.2.1. 









 80
4.3.2. 









 80
KẾT LUẬN 89
DANH MỤC TÀI LIỆU THAM KHẢO 90
PHỤ LỤC

i

DANH MỤC CÁC TỪ VIẾT TẮT

STT
Ký hiệu
Nguyên nghĩa
1
Agribank

2
ATM

3

USD

14


15
WTO


ii

DANH MỤC BẢNG BIỂU

STT
Bảng
Nội dung
Trang
1





(2011-2013)

51
8
8

















30/11/2013 
52
9
9

53
10
10

53

B

48
5


58

iv

DANH MỤC MÔ HÌNH, SƠ ĐỒ
STT
Mô hình,
sơ đồ
Nội dung
Trang
1

    ng    
lc cnh tranh ca NHTM
27
2


29
3


38
4










2
           -  
            
              



p
  - x 
n 




 tro 
h 



- 
nay  

 

-  


4. Kết cấu của luận văn
t  :
   chung  

C 
4
             
 
             
Agrib
5
CHƢƠNG 1: NHỮNG VẤN ĐỀ LÝ LUẬN VỀ NĂNG LỰC CẠNH TRANH
CỦA NGÂN HÀNG THƢƠNG MẠI

1.1. Năng lực cạnh tranh của Ngân hàng thƣơng mại
1.1.1. 

 








  

h
       


 [20].


 
 
 


.




8













-  
- 

- 
           


- 



1.1.2. 
1.1.2.1. Khái niệm





- Hai là

10


- Ba là     


- Bốn là

















              

Thứ hai, đạt được mức lợi nhuận cao hơn mức trung bình của ngành và liên tục tăng



Thứ ba, đảm bảo sự hoạt động an toàn và lành mạnh, có khả năng chống đỡ và
vượt qua những biến động bất lợi của môi trường kinh doanh.


12
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