Mục Lục
 
Nhóm 2
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Họ và tên MSV Nhiệm vụ Đánh
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 
Lời mở đầu
 !"#$%$&'(
 )**#*+$, '&/* *+012.
30!"#$%45 650
37*(*702.3!,108!"
#$%9-:*;*  0<*=9**;*0
*>( <!,?3*;*7<
"@"*A';*"1*;*<!,B)"1?32
CD!"#$%$&$!E*F $?G@$, ?
'&/2&*@0D$$4*;**;*HE?*+
!"#$%$>5?*;**"/037F;!"3
-7I3$?3$$7!,108J

=*1F$4*+lF-M2DH #/*/$i*-Q H
P*R? $*;* 1*>0i?T*A*HnR
 e
)*oHp $q*"/E;*21F7F$!E**AT*
3 Rrasraab2d"`#$/M2D9"
V2aaa2aaa 1 *-Q4taa2aaa H9 FqA*4
$!lF-M2DH1<A*;*lF- $4#D2dP;>/
F**+M2D#@TB*uU7<?=*$!@A
`3!*-Q0 :*P*R?)*#*;*
!,*7!3*#1@*"/**;* 1?*?T*/
*;*$0# *2v*FH2 R* $!E*(*G 
3@0<*=A*=*=;*  R* *To4
)*+5***G H3;* 2
2. Trình bày nội dung của vấn đề nghiên cứu.
2.1 Mục tiêu giá trị 2
=*1;<H *;*T*$>-7IR0<*=*+/0$;
T$!E**4*+;* 2.3M2D=*1;<*.Hw*+
H B /**=5? *-x HP*R?3-P Hy 
$;T)*4*+6;* (3*;0=* )*
R2
M /**=5?Kj9!,'5? H!H-;*F;222
**G/<!,/H3$0#*cF#$)*R;* *>
5 H$)*P*R?>H#`F7$;0G HR1A*# 
7HgF/-! H7*;*F/$@-;**;*)*222
-Q HP*R?K.!EH ;* *+M2D*>$`
$>7 HP*R? .,*n!*-T*3*;*
*%$>*)-;*F;)*>$)*P*R?*-QP*R?3F#Fz 
6!,'22
#-P0<**;* Km*-P*7B@7
*;*M2D#/54n3;* 9;* ?*

•ZF; 2
DZKY•2*
!"P!F2*2
2.3 Cơ hội thị trường
"/<!,K6*"/<!,‚$>*ƒ@`<!,
*+/0  F/*"/ *A@` 0*7
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2.5 Môi trường cạnh tranh.
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#@;*7KR*"*?<!,*;*07*#
R:$v*FH @;2M2D3A0lH0e5rF $yo
M2D*4**A-;*;EHA$>*#3*;*lF-;*2
• H2H lF-**G!*0lH0P*
R?*4* 73*>'v*0lH0$!E*2
$ lF-;*H#*>' 0lH0$!E*
!"PH2!Z*n**G@H`
R$@J

 H0*$i*-Q $!E*(H#t>H) H*A 
"aa>H#* *;* H)* 1*T*-1 
 H7*!,$H 2$ H0=saŒ)*VaŒ
 (*aŒ2
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08*T2
2.7 Sự phát triển của tổ chức.
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02/?#*;>*q*T*$!E*>H *;*T*F.A-:'?
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$7F7P**7*;*?#* *?H!E*02
 
@0$&GF#0*"*Gq*T*?EHg2D5?*R$&
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$/M2D9"V2aaa2aaa 1 *-Q4taa2aaa H
9 FqA*4$!lF-M2DH1<A*;*lF- $4
#D2
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2.3 Đội ngũ quản lý.
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2/n7<o*>$!*;*R?$<R$qv*;*G9*
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(*7`*#*;* HOP*7F;1q1
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*"/E;*2
 _
1. Liên hệ thực trạng hiện nay ở Việt Nam.
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Tài liệu tham khảo
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