ĐẠI HỌC QUỐC GIA HÀ NỘI
TRƢỜNG ĐẠI HỌC KINH TẾ NGUYỄN THU THÙY
NÂNG CAO NĂNG LỰC CẠNH TRANH
CỦA CÔNG TY VIỄN THÔNG VIETTEL TRONG
CUNG CẤP DỊCH VỤ ĐIỆN THOẠI DI ĐỘNG

NÂNG CAO NĂNG LỰC CẠNH TRANH
CỦA CÔNG TY VIỄN THÔNG VIETTEL TRONG
CUNG CẤP DỊCH VỤ ĐIỆN THOẠI DI ĐỘNG

Chuyên ngành: QUẢN TRỊ KINH DOANH

Mã số: 60 34 05 LUẬN VĂN THẠC SỸ QUẢN TRỊ KINH DOANH

NGƯỜI HƯỚNG DẪN KHOA HỌC: PGS. TS. HÀ VĂN HỘI
HÀ NỘI - 2012

i

 51
2.3. Đánh giá NLCT dịch vụ điện thoại di động của Viettel Telecom 51
2.4. Phân tích năng lực cạnh tranh của Viettel Telecom 54
 54
 56
 57
 57
 58
 60
 62

ii CHƢƠNG 3. MỘT SỐ GIẢI PHÁP NÂNG CAO NĂNG LỰC CẠNH TRANH
CỦA CÔNG TY VIỄN THÔNG VIETTEL TRONG CUNG CẤP DỊCH VỤ
ĐIỆN THOẠI DI ĐỘNG 66
3.1. Dự báo áp lực cạnh tranh cho Viettel Telecom trong thời gian tới. 66
 66
 67

 68
 70
3.2. Giải pháp nâng cao năng lực canh tranh Dịch vụ ĐTDĐ của Viettel
Telecom 72
 72
3.2 80
 80
 89
 89

3
3G
Third Generation Mobile
Network

4
4G
Fouth Generation Mobile
Network

5
ADSL
Asymmetric Digital
Subscriber Line

6
ASEAN
Association of Southeast
Asian Nations

7
BC


8
BCC
Business Co-operation
Contract

doanh

15
CSKH


16
DN


17
DNVT


18
DV


19
DVVT


20



21



22
EDGE

Gtel



27
GTGT


28
Hanoi Telecom

 

29
IMT-
2000/UMTS
Iternational Mobile
Telecommunications 2000/
Universal
Mobile
Telecommunications
System


30
ITU
International
Telecommunication
Union



38
NLCT


39
NXB


40
PSTN
Public Switched Telephone
Network


41
QLNN



v 42
R&D
Reseach & development

43
SMS





51
VMS


52
VNPT
Vietnam Post and
Telecommunications Group


53
VT


54
WTO
World Trade Organization

 vi
-2010
40

            
-2010
42

 Gtel giai
-2011
44



44



52


57



63
3.13

69
nng lmi tng vng c a pht trn, tc y n xt kinh doanh, 
, mclu quan tng lm lnh nh hcc
quan kinh -chnh t-xi.
 kinh

 



-



h




    


Tr       


2           



 
           xb    

xb L





 








             


ii) “Nghiên cứu phương pháp đánh giá năng lực cạnh tranh dịch vụ
điện thoại di động” 

- 
 
 







5 
-
elecom trong

i) 


ii) 
iii)              

4. Đối tƣợng và phạm vi nghiên cứu
i) :  
             
Telecom 
ii)  : N
 

 Telecom 
              Viettel
Telecom.
5. Phƣơng pháp nghiên cứu




CHƢƠNG 1. CƠ SỞ LÝ LUẬN CHUNG VỀ CẠNH TRANH VÀ NĂNG
LỰC CẠNH TRANH
1.1 Khái quát về cạnh tranh
1.1.1. Khái niệm cạnh tranh
              

               









[13].




 
.

                
[14]
iv) 
20].
v) 



              

9 




 

1.1.2. Nguồn gốc, bản chất và ý nghĩa của cạnh tranh.

 


       






               
 . 

   


 Bản chất kinh tế 
Bản chất xã hội 

 . 



  trong 

11 

 


     




: i) 
 ;
ii) 
       iii)    
 
nh); iv 
               



-


Chức năng 4, 









13 Chức năng 5, 

-  
 



1.1.4. Những đặc trƣng cơ bản của cạnh tranh
1.1.4.1. Tính hai mặt của cạnh tranh
Mặt tích cực


Mặt tiêu cực           



 



tr


1.2 Khái quát về năng lực cạnh tranh
1.2.1. Năng lực cạnh tranh của quốc gia
WEF- 

N
thể chế kinh tế; hệ thống cơ sở hạ tầng; năng lực kinh tế vĩ mô;
hệ thống giáo dục và y tế phổ thông; trình độ giáo dục đại học; hiệu quả vận hành
của cơ chế thị trường; mức độ sẵn sàng về công nghệ; mức độ hài lòng doanh
nghiệp và mức độ sáng tạo
  

15 
              

 




Hai là y

Ba là n
 

Bốn là c


1.2.2.2. Các tiêu chí đánh giá năng lực cạnh tranh của doanh nghiệp






a. Thị phần








Trích đoạn Lợi nhuận Hoạt động nghiên cứu và phát triển, marketing Dự báo áp lực cạnh tranh cho ViettelTelecom trong thời gian tới Một số đề xuất theo mô hình ma trận SWOT nhằm nâng cao năng lực cạnh Nhóm biện pháp nâng cao sức mạnh nội lực của Doanh nghiệp

---