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Tên đề tài"
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:,
1.   !!!"#
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3. %&'  !!#(
4. )*  !! ("
5. +,  !! !-"
;;
#  
./0123435.367581297:1;<5=>?@A1713BC;CD
./012.E15FG.5H1..7I12"
1. H1..7I12J,K55.=>LM5.:N?8358G.OG5P313BC;CDQ"
2. .E15FG.R.S@B7=1#
2.1. P3T:@GU75DVG>.E197N<1GW:13BC;CD>.X5.7N.36797S5D@1223:3?@P1
$YZ $[P3T:@GU75DVG1AN\]5?^7L._12>.`.a>;A@5.=>13b1 $-[#
2.1.1. ,_.H1.GU75DVG>.E197N<1-
2.1.1.1. .X3136c>.E197N<1-
2.1.1.2. &a3FG.GW:>.E197N<1$

L.„CGW:12/…353b7f`12
10. 3611:N13BC;CDGr.01!#Y1.E1;3b1BAc;36G5D@12.01Y
G_125N5P3$97IG23:5Db15.u2343cOGBa31.7=1.A121pc5Db15@A1G^7;A@
L.@S12Y5M€7D@
11. Sứ mệnh
12. Oc61.GW: 13BC;CDBA J.bc T31.L.F G.@G7KGTI12Q XGTS1
>.scL31.f@:1.GW:G_125N?d2r>>.^1BAcDV512]15.…323:15yGXG.@P5?K12
5yG.pcTrGGX1.E1k1K35Da‚G.@L.@S12!5M12/…353b7f`125Db1L.]>5.u2343†
23V>GS35.361f31.f/‡12kG.@>.ˆ>c‰312/…35./Š125.OG1.j12cr1p112@1;A
G.pcTrG23:?H1.G‹121./\S15.E1cK5GXG.?0123S1kfŒfA12k5.7=15361;A
57N65;…3.01
13. Tầm nhìn
14. 13BC;CDG:cLu5.ƒ5Da>.X55D3q1\<1;j12;AG712GU>G.@L.XG.
.A125Db15@A15.u23431.j12TS1>.sc;43G.U5B/a125I5kGSc1.=15I5;A1.=1
?/aG1.3<7.015D@12G7KGTI12
15. XG/753b197:15D‰125D@12G.3u1B/aGGW:13BC;CD
• ,K55/012B:35I5.01fA1.G.@5D•Cc
• ,K55/012B:3;43TOGL.„C5I5.01
• ,K55/012B:3G.]GG.]1.01
m,(n!!no,! "
 
• ,K55/012B:35I5.01G.@.A1.531.
• ,K55/012B:35I5.01G.@1_1212.36>;A1_12fE1
16. Mục tiêu
17. mX>O121.7G^7.A1212ANGW:G@112/…353b7f`12L.]>c‰3103R
?@X15D/4G?/aG127N61;‰12GW:L.XG..A12;A12/…353b7f`12k?X>O12cK5
GXG.TX125P@;AGP1.5D:1.;43GXGTS1>.scGr5./012.3671.Žc1E12G:@G.U5
B/a12G7KGTI12
18. Về sản phẩm
19. 13BC;CD.361?:12L31.f@:1.(f•12TS1>.scG.F1.

.A125.eG>.sc;A1.rc.A12G.pcTrGGX1.E1;A23:?H1.,ƒ31.rcTS1>.sc
?/aGG.3:5.A1.GXGL.7;eG?h:Bi5=>5D712>.X55D3q1kTS1w7U5;A53u>5.hG.@
1.rcTS1>.sc?r
!#
m,(n!!no,! #
 
27. <
28. >?@!
1. A6))BC67DE44)FGHI4)JKLMN4MO)PO4QN6NRSTSUV"
29. 13BC;CDBAcK55D@121.j125=>?@A1?:97IG23:BE7?…31.U55Db15.u
2343;43GXGf•12TS1>.sc>.@12>.V5.7KG12A1..A125.eG>.sck23t55sN;A
G.pcTrGGX1.E1@:1.5.7.A121pcGW:G_125N;/a55Db1Y5Mk;AGXG
1.d1.A12Grct5Š.^7.u5GXG97IG23:S1>.sc\K523t5kG.3ucL.@S12!Y•
5812f@:1.5.7GW:G_125Nk\:@2xc1.j125./012.36718353u121./c@k?/aG
\X15P3.01Y97IG23:XGTS1>.scG.pcTrGGX1.E1kG.3ucL.@S12 Y•5812
f@:1.5.7k2xcGrc’>.sc:B;31BC31kLCc?X1.Dp12C>T@fC15kTS1>.sc
G.pcTrG5rG“:\CD2Ck;ALCcf/‡12f::TCB31CA125.eG>.sckG.3uc#•
5812f@:1.5.7k2xcGXGTS1>.sc5.ucP1.1./\0p1zG.3uc.01•5.h>.^1Š
.^7.u5GXG1/4G{k5DAkLCck5.eG>.sc?_12BP1.k;A\X1.
30. D/4G?ENk13BC;CD?/aG58G.OG5.C@GU75DVG>.E197N<1,ƒ3
G_125NG@1Šcƒ35.h5D/…12?Sc1.36cB7_1;36GTS1w7U5k53u>5.hkL31.f@:1.k;A
>.E1>.I3TS1>.sc5P35.h5D/…12?r.”12.P1k5P3EN•7k;A@?^75.=>13b1
$$kG_125NGr G_125NG@1kcƒ3G_125NG@15=>5D712>.X55D3q1cK55.h5D/…12
97IG23:L.XG1.:7,ƒ3G_125NBAcK55D7125EcBa31.7=1;A5eG.h75DXG.1.36c
;<5.A1.5FG..@P5?K12L31.f@:1.GW:cH1.,_.H1.>.E197N<1?/aGwCc1./
cK5127x1TOGcP1.U75DVG1ANG.@>.ˆ>GXG1.A97S1Bi5712D:1.j12TS1
>.sc;AG.3u1B/aG53u>5.h>.`.a>;435.h.3u7;ATŠ5.FG.?h:>./012k?3<7G.‘1.
G.3u1B/aG\X1.A12;A>.E1>.I3>.`.a>;43.65.I12\X1B•5P3cƒ35.h5D/…12
mq5.VG?sN97X5DH1.?h:>./012.r:k13BC;CD57Nq1fg121.j121.A97S1Bi\S1
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23ScTIB/a121.AcXN5y(-w7I12G•1!-;A@1pc!"_125NG‹125.3u5B=>
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6No68cp-g
36. XGG_125N5.C@?783G.3u1B/aG5@A1G^7?•3.„3>.S3Gr1.j12G0
GU7;AG0G.uL3qcT@X5L.XG;431.j12G_125N5.C@?783G.3u1B/aG?:97IG23:
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>.`.a>;43G.3u1B/aG
37. Quản lý tập trung
38. 2@A3;36G97Nu5?h1.TS1w7U55=>5D712.:N>.35=>5D712kGXG1.A

43. XGB=>B7=1W12.K>.E1GU>97S1Bi
• .@>.ˆ>GU>97S1BiG:@1.U5Gr5.…323:1?q5=>5D712;A@GXG;U1?<
GI5Nu7
• @112/…3T™BAc;36G5I5.011u7.‰Gr?/aGcOG?K5ef@GX1.E1;A
cOG?KL3qcT@X5?I3;43G_12;36GG:@.01
• P@D:cOG?KB31..@P5G:@.01
• l15431.j1297Nu5?h1.5I5.01
• 3V>5p12G/…12TeL3qcT@X5
44. Khi nào nên tập trung?
45. :97Nu5?h1.5=>5D712T™23V>G.@;36GLu5.a>GXG.@P5?K12GW:
GXGG_125NBˆ>;I197IG5u?/aG5.7=1Ba3U1?<1ANGeGLH97:15D‰12?I3;43
GXGG_125N.@P5?K125D@121.3<712A1.k1.3<7TS1>.sc.@tGŠ1.3<75.h5/…12
97IG5urG‹125DŠ1b197:15D‰12L.3?^7D:GW:cK5G_125NBˆ>;I11ANBA?^7
;A@GW:cK5G_125NBˆ>;I1L.XGD@121.j125D/…12.a>1./;=Nk;36G>.I3.a>
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cŠDK125.h5D/…12kc@BATS1>.sc5@A1G^7DU55.A1.G_12GW:13BC;CDkc31.
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