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ISSN:0866 - 7802
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03 - 2015
3 THANG 1 KY
ISSN:0866·7802
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To
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tri
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530 dai It) Elnh Duong, Phuong Hi<$pThanh, TP.Thu
Dfiu
Mt)t, tinh Elnh Duong
Email:
( 3THANG 1 KY)
TBng Bien t~p
PGSTSNB. Nguyen Thanh
*
Ph6 TBng Bien t~p
TSNB. Trdn Thanh

ThU" ky Toa soan
TS Nguyen Thi Ngoc Huang
*
Giiy phep hoat dong bao chi in
S6: 36/GP-BTTTT
ci
p ngay 05.02.2013
S6 hrong in: 3000 cu6n
***
Ch~ ban va in tai Nha in:
Lien Tuong, Quan 6, Tp. HCM
Ml)C Ll)C
Trang
Kinh
ti-
Kj
thu{tt
1. Hti Nam Kluinl: Giao,
is
Thtii
SO'II:
Kham pha cac nhdn t6
anh huang tlin s~rhai long cua du khach du lich tai lang miic
Kim Bong - H9i An
1
2.
Huynh Xuiin Hifp: Chin" sacli tai khoa va tang tnrang
kinh ti Viet Nal11trong nhicng niim gdll ddy :
11
3.

Vii Villi 17/{rC:Pilat triin nganh cong nghiep phu tra a
Vi~t Nam 45
7.
u
Kim Anlt: Nghien c~ru ung dung b9 di~u khiin 6n
dinh.
h¢ th6ng cong sudt trong tli~u khiin cac nguon phdn tan 52
8.
Truong Cdng Tllan, Trilll Minh Bao: Truy van huong d6i tuang
dua tren d6 thi chic ky nhi phdn 59
Chinh. tri - Xii h9i
9. NgllyJII HfJlIg Nh{it: Nluin tlurc va VlJndung tu tuong
. H6 Chi Minh v~"h9C tli lam viec" 67
10.
Le
TIli min: Giao due dai hoc vi su' phat triin h~n vimg
trong b6i canli ngay nay
72
11. DB
M(lIIh Hi,: ndp tuc
ast
mai, nang cao chcit IU(7ng day va
hoc man tridt hoc Mac-Lenin a truang Dai hoc
Ngo
Quy~n
hi~n nay 77
12.
NguY%1I Tat, D(il1g
f/ift
Thanh: vcin d~ can ngutri trong di san

Assoc.ProfDr. Vo Van Nhi
Assoc.ProfDr. Phuoc Minh Hiep
Assoc.ProfDr. Phung Minh Man
Assoc.ProfDr. Pham Minh Tien
Dr.
is
Bich Phuong
Dr. Nguyen Thi Hang Huang
Dr. Nguyen Xuan Dung
Dr:Nguyen Tuong Dung
MA. Le Thi Bich Thuy
*
Managing Editor
D,: Nguyen Thi Ngoc Huang
**
Publishing licence
No: 36/GP-BTTTT
Date
05/0212013
In number:3000copies
**
Printing at: Lien TUOngprinting,
District 6, HCM city
TABLE OF CONTENNTS
Page
Economic - Technical
1. Ha Naill Kltanh Giao, Le Thai Son: Exploring the mainfactors
affecting the tourists' satifaction at wooden trading village
of Kim Bong- Hoi An city.
1

application
0.[
power system
stabilizers for control of distributed generations 52
8.
Truong Coug Tuan, Tran Minh. Bao: Object-oriented query
processing based binary signature graph 59
Politics - Society
9. Nguyen Hong
Nluu:
Awareness and application of
Ho Chi Minh
s
ideology about issue "study to work"
67
10.Le Thi Hien: Higher education for sustainable
development today in context
72
11. Do Man" Ha: Continue to innovate, improving teaching and
learning Marxist - Leninist Ngo Quyen university in today 77
12.Nguyen Tot, Dang Viet Thanh: Issues in human heritage
Ho Chi Minh
82
Information
Science - Training
Kham pha
cac
nhan
to
, ", '" K?

chinh. Phuong phap phdn tich tl6 tin cdy Cronbach
s
Alpha, phan tich nhdn tJ kham pha EFA cung
voi phdn tich h6i quy boi duac sir dung voi phuong tien la phdn m~m SPSs.
Kdt qua cho thdy
S1:l'
hai long cua du khach adn thdm lang ngh~ nay chiu tac a6ng boi 3
thanh phdn duirc thd hien theo thic t~rtdm quan trong:
(1) S¥
a6ng cam;
(2) S¥
tin cdy; va
(3) S~
bao dam. Nghien cuu a~ ra 1I16t
s6
kdn nghi cho cac nha quan
ly
du lich fang ngh~ nh&m ndng cao
chat IU9'ng dich
V1:l
ad lam tang
S1:l'
hai long
cua
du
khach.
Tir khoa: Kim Bong, du Itch cong tl6ng, su hai long, chat IU9ng dich
V1:l,
SERVQUAL
EXPLORING THE MAIN FACTORS AFFECTING THE TOURISTS'

1. TONG QUAN VE LANG NGHE
M<)C KIM BONG
Lang moc Kim Bong, xira goi Ia Kim
B6ng CMu, nim
a
bo
N am song Thu B6n.
Ph~n Ion dfrt dai thuoc xa Cim Kim, thanh
ph6 HQi An, each do thi c6 HQi An khoang
1
km duong song.
Cu6i th6 kY 16, d~u th6 ky 17, nghe moc
Kim Bong b~t d~u phat tri~n nhc SIJ phon thinh
cua thuong cang HQi An. D6n th6 kY 18, nghe
moc Kim B6ng da phat tri~n manh me va thinh
dat thanh lang nghe voi ba nhom nghe r6 r~t:
nghe mcc xay dung cac cong trinh kiSn true
do thi, nghe moc dan dung va nghe dong tau
thuyen moc.
Ky
thuat va
ky
nang che tac cua
tho lang Kim Bong xira kia duoc th~ hien qua
hang van cong trinh nha cira va kiSn true khap
ca mroc. Tai do thi c6 HQi An, cac cong trinh
hQi quan, chua chien, dinh lang, nha tho, la noi
minh clnrng r6 nhfrt tai nghe d~p ve, trang tri
nQi ngoai thfrt. Nhirng chim cong mua, Ly Ngir
Vong Nguyet, cac Dire Thanh, cac linh v~t

ha t~ng du lich tai
lang moc Kim Bong da xuong cfrp tr~m trong.
Khach du lich khong diroc chao don
va
gioi
thieu cac thong tin lien quan dSn lang nghe
nhir nhtrng nam truce, dieu nay anh huang
rfrt Ion dSn san pham du lich cong d6ng cua
thanh ph6 HQi An noi chung, lang moc Kim
B6ng noi rieng, Theo thong ke, nam 2012 co
]0.030 luot khach dSn tharn quan lang moc
Kim Bong, chi dat 35,7% so
voi
cung
IcY
nam
ngoai, nhu
vay,
lang nghe moc Kim B6ng v~n
con nhiSu kha nang hfrp d~n du khach trong
va ngoai mroc, va dn nhieu bien phap d~ thu
hut du khach.
2.
co
SO LY THUYET VA MO HINH
NGHIENCUU
V~
chit IU'Q'ng
dich vu va S'.l· hai
long

co
ala mot san phdm, h? tht5ng hay qua trinh
iJJ
dap
ung
cac yeu cdu cua khach hang va
cac ben
lien
quan ". Khi khach di du lich, ho
su dung cac san pharn va dich vu du lich cua
ben cung
d
p,
k~t qua cua dich vu mang lai
nho cac hoat
dong
nrong tac giita nguoi cung
d
p va du khach, ciing nhir nho cac heat dong
cua ngiroi cung
dp
d~ dap irng nhu du cua
ngiroi
tieu
dung (ISO 9004-2: 1991E). Mu6n
do luong
S\I
hai long cua du khach, dn do
hrong chM hrong cua dich vu, vi trong qua
trinh tieu dung, ch,it hrong cua dich vu th~

ma ho
nh~n duoc la bang hoac VUQ'tqua mong doi
cua ho. Giao
&
Vii (2011) due k~t don gian
v€
SlJ
hai long cua khach hang nhir la diem
gap nhau hay dien tich trung nhau gitta kha
nang cua doanh nghiep va nhu du cua khach
DQ tin cay (TC)
Sir dap (rag (DU)
Sir bao dam (BD)
Su
d6ng earn (DC)
Phuong tien hfru hinh (RR)
hang; hay la rmrc dQ trang thai earn giac cua
mot nguoi bftt d~u tir viec so sanh k~t qua
thu duoc ill san pharn/dich vu voi nhirng ky
vong cua nguoi do.
Giao
&
San (2012) dll ti~n hanh do luong
ch~t hrong dich vu va su hai long cua khach
hang tai Festival Hoa Da Lat voi thang do
SERVPERF (Cronin
&
Taylor, 1992) 5 thanh
phan, thang do likert 5 di~m cho th~y ch~t
hrong dich vu cua Festival nay bao gem 5

tach thanh nhom rieng biet.
SU HAl LONG CUA
DU
KHAcH (HL)
Hinh 1. M6 hinli nghien cuu d~ nghi
3
T~p chf
Kinh
te
-I{y
thuij,t
3.
KET
QuA
NGHIEN
CUu
3.1. Nghien cteu dinh
tinh
Trong nghien ciru sa bQ, tac gia dii
dua vao thang do chuyen d6i
nr
thang do
SERVQUAL, ti6n hanh nghien elm sa bQ
bang thao luan nhom nghien ciru d€ xay
dung thang do sa bQ va xay dung bang cau
hoi. TiT bang cau hoi sa bo tac gia ti6n hanh
phong v~n 50 du khach, sau do tham khao
y
kien chuyen gia d€ di€u chinh
nr

thang 5 nam 2013, 200 bang cau hoi duoc
phat ra tai lang nghe Kim B6ng cho du khach
tharn quan tai day voi phirong phap chon m~u
thuan tien. K6t qua thu v~ 14] bang, 59 bang
bi loai vi thong tin khong d~y du, 141 bang tra
loi duoc suodung cho phan tich.
3.3. Mau
nghien
cteu
D?c di€m mfiu nghien ciru duoc trinh bay trong bang 1
Bang
t:
Dijc
adm m6u
f)~c di~m
A '
Ty I~
(%)
Tan
so
Gi6i tinh
Nam
63
44,7
Nu'
78
55,3
TuAi
18d~n35
78 55,3

14,9
Nurre ngoai
68
48,2
4
Kham pha
cac
nnen
ta
3.4. Kiim djnh thang do
va
1110 hinb do luirng
K~t qua Cronbach's Alpha cua thang do chat hrong dich vu cua tang ngh~ moc Kim Bong
duoc th~ hien trong Bang 2, d~u tir 0,908 tro len, cac h~ s6 nrong quan bi~n- t6ng d~u Ion hon
0,3, do do cac thang do d~u dat dQtin cay, va duoc sir dung trong buoc phan tich EFA (Nunnally
&
Burnstein, 1994).
Bang 2: Kit qua
II?
s6
Cronbach
s
Alpha thang do cac thank phdn chat IU9'ngdich v¥ va su' hid long
cua du khdch tham quan lang moc Kim Bong
sa
bi~n quan Cronbach's
Tuoug
quan t6ng-bi~n
Thang do
sat Alpha

67,343%. Ben canh do, h~ s6 KMO 1a0,826;
gia tri sig
=
,000 cho thay k~t qua phan tich
nhan t6 dang tin c~y. Cac nhorn nhan t6 Xl,
X2, X3 duoc tu~n nr d~t ten Ia Tin c~y (TC), SlJ
d6ng earn
(DC)
va SlJ bao dam (BD) dua theo
y
nghia cac bi~n quan sat duoc (xem bang 3).
Bang 3: Kit qua EFA va Cronbach
s
Alpha cua cac thanh phdn chat luong dich. v~
fang ngh~ moc Kim B61/g
Bi~n quan sat
H~ s8 tai nhan t8 ciia cac thanh ph~n
TC DC BD
TC3.SI,ftien IQ'iv~ v~n chuyen tai dia phuong
,583
TCc.Khach sari g~n cac lang nghe
,773
TC7.Ch5.t IUQ'ngphu hop voi gia phong
,891
TC8.PhOng sach se, tien nghi
,897
TC9.Cua hang an uong sach se
,610
TC II.c6 bao tang, khu hru niern d~ tham quan
,577

bi6n dQc l~p va bi6n phu thuoc co tuong quan voi nhau, dao dQng tir 0,530 d6n 0,606, khong
vuot qua chi s6 di~u kien 0,85; clurng to r~ng gia tri phan biet da dat duoc, cac thang do trong
nghien ciru nay do luong diroc nhfrng khai niern khac nhau.
Bang 4:
S1,J'
tuong
quan
giica
cac
khai niem nghien
CJ,/'u
HL TC BC BB
HL 1,000
,606"" ,533"" ,530""
TC
,606""
1,000
,240"" ,561""
Spearman's rho
BC
,533""
,240""
1,000
,356""
BB
,530"" ,561"" ,356""
1,000
* *.
Tuong quan Spearman :~Rho
co

,60819
1,743
Bang 6: Bang ANOVA
Model
Sum of Squares df Mean Square
F
Sig.
Regression
54,204
,.,
18,068 48,847
,000-
.)
1 Residual
50,675 137 ,370
Total
104,879 140
6
~-===========~~~~
Kham pha
cac
nhan
t6
Bang 7: Cac
thong
sc5
cua
tung bitn
trong mo hinli
h6i

bang 5 cho
thay R
2
= 0,517. KiSm dinh F cho th~y mire
y
nghia p=.OOO. KiSm tra hien nrong nrong
quan
o'
bang 5 bang h~ s6 Durbin - Watson
(1<1,743<3); nhu vay, mo hinh h6i quy phu
hop voi dtr lieu thu thap duoc. H~ s6 xac dinh
hieu chlnh cho thay dQ tuong thich cua mo
hinh la 51,7%, hay cac bien dQc I~p giai thich
duoc 51,7% phuong sai cua bien phu
thuoc
(Trong
&
Ngoc, 2008).
Nhir vay, cac nhan t6 tac dong d~n ch~t
lU911gdich vu, qua do dinh hinh sir hai long
cua du khach khi tham quan lang nghe moc
Kim Bong narn 2013 theo mo hinh h6i quy
tuyen tinh:
HL
=
0,223 + 0,341 *TC + 0,383*DC +
0,244*BD
Cac h~ s6 h6i quy d~u mang d~u dirong
thS hien cac nhan t6 trong mo hinh h6i quy
d~u co tac dong

Nhin chung, du khach kha hai long (mean =
3,6695), trong do, rmrc dQ
hai
long
cua
du
khach d6i voi cac
thanh
phan khac I~n IUQ't
la sir tin c~y (mean=3,4012); sir d6ng earn
(mean=3,3995); su bao dam (mean= 4,0449).
Thanh phan co tac dong manh nhat d~n su hai
long cua du khach diroc danh gia x~p thir ba
sau cac thanh phan bao dam va tin cay, Nhu
vay, co thS thay rang du khach mong iroc cac
sinh heat, hoat dong san xufit cua lang nghe
da dang hon, du khach duoc tham gia nhieu
hon vao cac sinh hoat, hoat dQng san
xuat
cua
lang nghe, thi ho se hai long hon nhir mong
uoc cua ho la du lich tim hiSu nhirng net dai
thuorig trong sinh hoat va nhung net d~c s~c
trong nghe moc tai Kim Bong.
Bang 8:
Thc5ng k&
mo
ta
vd danh
gia

lu~n
Tit k~t qua do hrong chit luong dich
V\I
tai bing nghe MQc Kim Bong, co hai nhom
nhan t6 trong mo hinh gia dinh khong xuit
hien
a
mo hinh nghien
ciru
xac dinh diroc, do
hi phU011g tien hfru hinh va
Sl;T
dap irng, Noi
khac di, cac bi~n quan sat cho hai nhorn nhan
t6 nay chira mang du
'1
nghia thong ke. V ~
m~t thirc ti~n, cac nha quan
1'1
du Itch tai lang
nghe va nhirng gia dinh san xuit mocco t6
chirc tham quan du lich dn chu
y
hon toi each
bai tri, quang ba cua cac di~m tham quan d~
thu hut du khach nhu nha tnrng bay san pham,
quang canh chung quanh diem tham quan
d6ng thai, co s~n nhimg chuang trinh d~ du
khach co th~
tim

khi
co nhu duo Trong mo hinh xac dinh duoc,
nhan t6 nay co tac dQng manh thir hai sau
nhan t6 d6ng earn. Ph6i hop voi nhan 16 tin
cay, mo hinh cho thfiy rang khi du khach dii
co ch6 an, nghi, thong tin lien lac phu hop
119
r:it s~n long tham quan,
tim
hi~u v~
lang
nghe rnoc Kim Bong.
Thic
hai, v~
Sl;T
d6ng earn: nhan t6 nay
ili~
hien
S\X
quan tam cham soc d~n nrng du
khach, nghia la khi du khach d~n tham quan
lang nghe, ho dn co nhieu chuong trinh d~
tham gia, co th~ la tham quan, co th~ la cling
sinh hoat voi gia dinh d~ tim hi~u nhirng cai
dQc dao cua nghe moc c6 truyen, xem di~n
xuit ch~ tac cua cac nghe nhan, hay voi
Sl;T
hirong d~n cua nghe nhan, ho co th~ tv lam
mdt san pham cho minh. Noi khac di, khi ho
du lich d~n tang nghe, ho duoc quan tam bang

tren, nghien CU1lco th~ dong gop mot vai ki~n
nghi chfnh d~n cac nha quan ly du lich, nhffng
Co'
SO'
san xuit moc co t6 chirc tham quan nghe.
Tit bang 8, nhan t6 dong cam duoc danh gia
thap nhat trong cac nhan t6, nlnrng theo mo
hinh thi day lai la nhan t6 co tac dong manh
nhit d~n su hai long. Nhir vay, cac nha quan
1'1
du lich, cac nghe nhan, cac Co'
sa
san xuit
dn t6 clnrc, s~p xep lai noi san xuat, tnrng
bay san pham; trung tu cac nha tho tQc, chinh
trang khong gian san vuon, cay canh sao cho
hop
1'1,
hip d~n, thu hut. Cac san pharn trung
bay hoac duoc ch~ tac dn dUQ"Cquang ba,
gioi thieu rong rai d6n du khach nlnr chim
cong mua,
L'1
Ngu Vong Nguyet, cac Dire
Thanh, cac linh v~t Long-Lan-Quy-Phung
8
Knem
pha
cac
nhan t6

HQi An noi chung.
Lang nghe cling c~n nghien ciru cac giai
phap dS nguoi dan, du khach duoc hoa minh
song cung trong mot khong gian h~p d~n cua
lang nghe. Du khach se hai long hon vi nhu
du cua ho la dSn dS xem, tirn hieu, kham pha
cac net van
hoa
doc dao cua cong dong va
dUQ"Ctham du vao cac hoat dong do. Ben canh
do, cling dn phat triSn them cac san pham
dac tnrng lam qua luu niem cho lang nghe,
nhtrng san pham nay chi xu~t hien duy nh~t
trong lang nghe, viec co duoc mot mon qua
ky niem khi tham quan hoac tham gia vao mot
vai cong dean san xu~t san pham se lam du
khach hai long hon.
Cu6i cung, viec cung
dp
cac dich
VI,l
an,
nghi, cac dich
VI,l
tien ich nhu thong tin lien
lac,
S\I
an toan phai duoc quan tam d~c biet.
Tuy cac thanh phan tin c~y va bao dam co
tac dong r~t it dSn

kiSn cho lang nghe, cac nha
t6 chirc tour, cac co sa san xuat, phuc
VI,l
du
lich tai lang nghe, nham hoan thien, nang cao
ch~t IUQng dich vu dS t6i da hoa
S\I
hai long cua
du khach, Khi
S\I
hai long cua du khach Ion,
kha nang quay tro lai cua ho dSn
Iang
nghe la
nhieu, thuong hieu lang nghe moc Kim Bong
noi rieng, ph6 c6 HQi An noi chung, ngay cang
duoc quang ba rong rai khong chi trong nuoc
ma con vuon ra qucc tS, gop phan phat trien
heat dong du lich cua thanh ph6. Cuoi cung,
nghien ciru dii gop phan b6 sung mQt thuc
nghiem v6 ch~t IUQng dich
VI,l
lang nghe tham
gia du lich cong d6ng trong b6i canh hien nay.
Nghien
CUu
dll co nhtrng dong
gop
nh~t
dinh trong viec tim hi€u cac nhan t6 tic dong

dich vu h~ thong sieu thi Vinatex-mart", Tap chi Phat trien Kinh
d,
Vol. 253, pp. 9-16.
3. Hit Nam Khanh Giao & Le Thai Son (2012), "Factors Affecting the satisfaction of visitors to Da Lat
Flower Festival 2012", Journal of Economic Development, Vol.214, pp. 144-156.
4. Jasmina G. Concepts of Service Quality Measurement in Hotel Industry. University Jurja Dobrile
in Pula. 2007
5. Parasuraman, A., Zeithamlrn, VA.
&
Berry, L.L (1985), "A conceptual model of service quality and
its implications for future research", Journal of Marketing, 49 (fall): 41-50.
6. Parasuraman, A., Zeithamlm, VA. & Berry, L.L (1988), "SERVQUAL: A multiple-item scale for
measuring consumer perception of service quality", Journal of Retailing, 64 (1): 12-40.
7. Seyed M. H. Customer satisfaction in four star Isfahan Hotels- An Application of SERVQUAL
model. Master Thesis, Lulea University of Technology and Tsfahan University. 2007
8. Svensson, G. (2002), "A triadic network approach to service quality", Journal of services Marketing,
16 (2): 158-179.
9. Trong, H. & Ngoc, C.N.M (2008), Phdn tich dii lieu nghien cuu voi SPSS, Nha xuat ban Hong Dire,
TP.HCM.
10. Nunnally J.
&
1. H. Bernstein (1994), Pschychometric Theory, 3rd ed., McGraw-Hill, New York.
10